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Zynga IPO road show presentation

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Source: http://www.businessinsider.com/its-out-this-is-zyngas-ipo-show-presentation-2011-12#mark-pincus-is-the-founder-and-ceo-of-zynga-1

Source: http://www.businessinsider.com/its-out-this-is-zyngas-ipo-show-presentation-2011-12#mark-pincus-is-the-founder-and-ceo-of-zynga-1

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  • 1. Mark PincusFounder and CEO
  • 2. Offering Summary Offering Size lOOM shares (all primary) Over-Allotment 15% (all secondary) Filing Range $8.So-$10.00 Expected Pricing Week of December 12, 2011 Tlcker /listing ZNGA / NASDAQ Global Select Use of Proceeds General corporate purposes, capital expenditures, and tax withholding obligations related to the vesting of employee equity- based compensation (ZSUs) Underwriters Morgan Stanley Goldman Sachs SofA Merrill lynch Barclays Capital J.P. Morgan Allen & Company .ji zyng
  • 3. Investment Opportunity 1. Play is a core Internet and mobile activityJf zynga =play 2. Zynga is the leader in play 3. Only scalable platform 4. Repeatable and profitable model 5. Unmatched investment
  • 4. Our Vision J4lzynga =play --· ---
  • 5. Our Mission .J f:Ut.; rARMVillE .;! zyngapoker· ~INOAOS~ ~ [jil•Uitt(l}9J!!I Maf1a Wars
  • 6. CityVille:The Most Popular Social Game in the Western World
  • 7. The Zynga Platform:Scalable, Repeatable with Network Effects Network Effects .ji zynga
  • 8. Words With Friends: The Most Popular Word Game - s c 0 c 0 O HO A L£! ................. _ 0 c N c;:l N p P L A Y 0 ·- ··- v ooa •••~tSrt¥aor.,....,..fiM _ . .._ ....alriiOn. Irs IIOWI,_ - ~.., lorl:ll-..oty" J .,t zynga
  • 9. Zynga Platform Delivers Results Created 9 of the 10 biggest social games of all time~ zynga =play 227M MAUs, 54M DAUs 28 minutes of play daily
  • 10. 3 Tectonic Shifts in the Global Internet LandscapeSocial18Apps188downloads }fzynga· PLAYUser Pay$98virtual goods
  • 11. $SOOM Invested in the Future of Play • Platform;fzyn ga· • GamesThe Future of Play • Team
  • 12. Our DNA Combines Social, Web and Game Talent ---- --- -· - ...,_ lllftccwt John SdMppen O.....Wtt"* ~... --- _..., - ···-- -·-- , ~- ~ .... D w• ~ ow:.;&w -· I ~ IllS s: H~i!. IIWt 0 • - 0: •1:111. Sill! --- Mike Ventu -·- Dtvld Ko --- Coi.Nn Mc.erttl) _ Stev. Chltng ...... ~. I ···· 11 zynga
  • 13. John SchappertChief Operating Officer
  • 14. Play Huge Global Market Opportunity Sl 8dhon 4 zyng~...., """" UN"""-- .._...,.Ql M l -· ,.,..Jit~.._. . . 11¥ . . . . . . . . . . . . . . . .,s - - - ..... ~......._ loool liiL*"" ............. .___,.,t,.ec:_.,.......,...,., O..aL • ._... ..... ~,_ a MI¥»11,;-.. ..... . . - . -&-»U,.._..._.._..........,. .........o.a.. ....... -.lO:IO
  • 15. A Better Model for Play1-- ~tzynga Development Cycle Traditional Years I Months Revenue Model Single Purchase Free-to-Play I Ongoing Engagement Days I Months Years Data and Analytlcs Limited Continuous Feedback Distribution Traditional Retail Networ1< Virality 11 zyng~
  • 16. Undisputed Leader in Play - 9 of the Top 10 Social Games Zynga DAUs > 14 CompetitorsRank Developer Social Game *zynga NeJU 14 1 if zynga FarmVille Competitors 2 if zynga CityVille 4 ifzynga Cafe world 5 ifzynga Words With Friends . 6 ifzynga FrontlerVille 7 l!lzynga Empires & Allies 8 l!lzynga Texas Hold em Poker 9 ifzynga FtshVille s.pt~ber 201110 ifzynga Treasure Isle D•ilv Active Users
  • 17. Best Brands in Social Games Ill Game on Face book since January 2009 4 out of 5 Top Games on Face book ARM VillE 2010 60M 34M 32M 29M Wo.-o Maf1aWars 11M 8M 6M .,t zynga
  • 18. lOx DAU Growth in Mobile Mobile Dally AcUft U.ers : Wob to Mobile U .1M : • • ARMViUE I I ~ zyngap oker I Mobile Fir<! VOA~·~ I 991K Oct2010 Oct2011 :~ •• • zvnga
  • 19. Zynga Games are Social
  • 20. Powerful Virtual Goods Business Model Virtual Goods TTM Revenue $969M % of Total Revenue 95% YoYGrowth 122%Play longer Gift Collect and · Accelerate Decorate Game Progress •• c ~,-;~~ If ~ v; -- ~:~hi .. - - -- I - ,. _, -- ~· . . -- r ·_ ~ I I t ,..... ,... __ , .,....,l : • zynga
  • 21. Drive Bookings
  • 22. Advertising- Early and Promising Advertising TTM Revenue $SSM " of Total Revenue S% YoY Growth 162%Branded Social Sponsorships MobileVi rtua I Goods Engagement Ads .....«;o;• - ·- 1 zyng~
  • 23. Games as a live ServiceURMVill£ ExponSIOtl M..O 2011llooldncs Co-op Fa rming Acltfll010 Llounch 111M loot "" ~-s.... Charity ,...., • Oct*r200t Rt41ff fund ~:/1 Expansion Chanty Stptfmber 2011 Mobile MitCh lOU -2010 ~ Quests Promottons ~r20t0 .- zynga
  • 24. Only Zynga ...
  • 25. Industry Leading Engines and Infrastructure1-- Unmatched Player Experience • leading Engines Scalable Infrastructure -·· · -· -· -- -· · - • - - - ·- · · · ·- • . . . . -- - - · . • . • . • ·~ ~ • Multi-platform: • Effectively handle Flash 11, HTML 5, mobile peak traffic • Quickly serve game data • Securely store player data • High performance • Always available
  • 26. Data and Analytics Drive Our Games A/B Test for FarmVille Marketplace Layout .. - 9% Increase in Bookings 4z n a
  • 27. Power of the Zynga Network Cross Promotion from Zynga Network of ZZ7M MAUs and 54M DAUs o:::»--11111111111~ r tl I 1 @ " .. ~ - - ... = -f zyngapoker DAUs 7M Cross Promotion ~ac 411) ldf/1:§ 4M largest ebOolc ~K Jun.t6 -, ..... ~K ....... SOOK Juno9 J~lO J~.~ne ll - 3 <Ia ~ f. ls 9alt!e cr0 ss-p ilfter rolt! iiiJflcl) o ~ zynga
  • 28. Multiple Opportunities for GrowthGrow Existing Launch Expand Increase Mobile More Franchises New Games Internationally Offerings Platforms . Az~ . . ~ play jogar . g10Ca j?n~t~~ face book @.l:ui!iJrlf· oyna spiel en tit Gougle• Jl rfAJ!MViut or" ICUO jouer L~U~ zyngapoker II _.,zynga .S zyng~
  • 29. Largest Launch Lineup in Company History2007 • 2008 200Q I • 1H20t1 R.:enl •nd Coming Soon lu- VIlle V• .__.,.._, Jtzynga: ~ _. zvnga
  • 30. Dave WehnerChief Financial Officer
  • 31. Financial Highlights1-- a Attractive business model ) a Robust bookings growth ) ) • Highly profitable ) • Investing for long-term growth ) • Strong balance sheet 11 zynga
  • 32. Free-to-Play Business Model Key Metrics 227M Q3 2011 Average MAUs 54M Q3 2011 Average DAUs 7.7 M TTM Unique Payers $1.18 TTM Bookings $339M TTM Adjusted EBITOA,... IWII.III_....,._.,.••t-... """....-..-u
  • 33. Robust Bookings Growth .1-- Bookincs ($M) -.... --. .. ,.,,_~ 9 Month Bookincs 2010 to 2011 V/Y Growth 43% llookl,.sGrOW1h Normo4ltod GrOWih 86% S328 2009 2010 2009 2010 2011 Full Yeu 9 Months Ended 9/3()
  • 34. Longevity of Bookings from Enduring Game Franchises AR ViUIE Normalized Bookings Indexed to Peak Quartert OOl 80% Book mas 60" 40" - OAUs • 20" 0% Ql Q2 QS Q6 Q7 Q10
  • 35. New Games Drive Additional GrowthBookings ($M) ,......, GlfMt; 1010 ... 11 iMindl .,.... ooh::wt• """-·>1)111-ot-.... - 5839 5849 SS9S S328 5184 • 2009 2010 2009 2010 2011 Full Year 9 Months Ended 9/30
  • 36. Investing in the Platform for Play More Games . • More Powerful Infrastructure R&D (ex·SBC) (SM) Capital Elcpenditures ($M) $199 $113 $62 2010 2011 2010 2011 TlME-9/)0 T1M Ended 9/)0Adj. EBITOA % of 49% 31% 17% 70%Mar&in OCF .t zynga
  • 37. Profitable Financial Model Annual 9 M onths 2010 2011 Cost of Revenue 21% 26% R&D 17% 28% S&M 13% 13% G&A 8% 12% D&A 5% 8% Adjusted EBITDA 47% 28% Capex 7% 22%
  • 38. TARTUPSP~fRfwww. facebook.com/Startu psphereGroup: Startupsphere