Mark PincusFounder and CEO
Offering Summary Offering Size      lOOM shares (all primary) Over-Allotment     15% (all secondary) Filing Range       $8...
Investment Opportunity                 1. Play is a core Internet and mobile activityJf zynga =play                 2. Zyn...
Our Vision             J4lzynga =play               --· ---
Our Mission              .J               f:Ut.; rARMVillE              .;! zyngapoker·       ~INOAOS~              ~     ...
CityVille:The Most Popular Social Game in the Western World
The Zynga Platform:Scalable, Repeatable with Network Effects                     Network                      Effects     ...
Words With Friends: The Most Popular Word Game                       -                       s                           c...
Zynga Platform Delivers Results                       Created 9 of the 10 biggest                       social games of al...
3 Tectonic Shifts in the Global Internet LandscapeSocial18Apps188downloads                }fzynga·                  PLAYUs...
$SOOM Invested in the Future of Play                         • Platform;fzyn ga·                         • GamesThe Future...
Our DNA Combines Social, Web and Game Talent   ---- --- -· -   ...,_ lllftccwt    John SdMppen         O.....Wtt"*       ~...
John SchappertChief Operating Officer
Play               Huge Global Market Opportunity                                                                         ...
A Better Model for Play1--                                                    ~tzynga      Development Cycle              ...
Undisputed Leader in Play                                                                                -     9 of the To...
Best Brands in Social Games                           Ill Game on Face book since January 2009                            ...
lOx DAU Growth in Mobile     Mobile Dally AcUft U.ers   :   Wob to Mobile                      U .1M     :                ...
Zynga Games are Social
Powerful Virtual Goods Business Model                                       Virtual Goods                           TTM Re...
Drive Bookings
Advertising- Early and Promising                                Advertising                  TTM Revenue                 $...
Games as a live ServiceURMVill£                                                                  ExponSIOtl               ...
Only Zynga ...
Industry Leading Engines and Infrastructure1--                             Unmatched Player Experience                    ...
Data and Analytics Drive Our Games         A/B Test for FarmVille Marketplace Layout                                      ...
Power of the Zynga Network               Cross Promotion from Zynga Network                  of ZZ7M MAUs and 54M DAUs    ...
Multiple Opportunities for GrowthGrow Existing     Launch            Expand         Increase Mobile         More Franchise...
Largest Launch Lineup in Company History2007 • 2008   200Q     I   •   1H20t1    R.:enl •nd Coming Soon                   ...
Dave WehnerChief Financial Officer
Financial Highlights1--       a      Attractive business model        )       a      Robust bookings growth           )   ...
Free-to-Play Business Model                                                           Key Metrics                         ...
Robust Bookings Growth  .1--  Bookincs ($M)      -.... --.   ..   ,.,,_~                                             9 Mon...
Longevity of Bookings from Enduring Game Franchises   AR ViUIE Normalized Bookings Indexed to Peak Quartert OOl 80%       ...
New Games Drive Additional GrowthBookings ($M)    ,......, GlfMt; 1010 ... 11 iMindl .,.... ooh::wt• """-·>1)111-ot-.... -...
Investing in the Platform for Play               More Games         .                                  •                  ...
Profitable Financial Model                             Annual   9 M onths                             2010       2011     ...
TARTUPSP~fRfwww. facebook.com/Startu psphereGroup: Startupsphere
Zynga IPO road show presentation
Zynga IPO road show presentation
Zynga IPO road show presentation
Zynga IPO road show presentation
Zynga IPO road show presentation
Zynga IPO road show presentation
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Zynga IPO road show presentation

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Source: http://www.businessinsider.com/its-out-this-is-zyngas-ipo-show-presentation-2011-12#mark-pincus-is-the-founder-and-ceo-of-zynga-1

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Zynga IPO road show presentation

  1. 1. Mark PincusFounder and CEO
  2. 2. Offering Summary Offering Size lOOM shares (all primary) Over-Allotment 15% (all secondary) Filing Range $8.So-$10.00 Expected Pricing Week of December 12, 2011 Tlcker /listing ZNGA / NASDAQ Global Select Use of Proceeds General corporate purposes, capital expenditures, and tax withholding obligations related to the vesting of employee equity- based compensation (ZSUs) Underwriters Morgan Stanley Goldman Sachs SofA Merrill lynch Barclays Capital J.P. Morgan Allen & Company .ji zyng
  3. 3. Investment Opportunity 1. Play is a core Internet and mobile activityJf zynga =play 2. Zynga is the leader in play 3. Only scalable platform 4. Repeatable and profitable model 5. Unmatched investment
  4. 4. Our Vision J4lzynga =play --· ---
  5. 5. Our Mission .J f:Ut.; rARMVillE .;! zyngapoker· ~INOAOS~ ~ [jil•Uitt(l}9J!!I Maf1a Wars
  6. 6. CityVille:The Most Popular Social Game in the Western World
  7. 7. The Zynga Platform:Scalable, Repeatable with Network Effects Network Effects .ji zynga
  8. 8. Words With Friends: The Most Popular Word Game - s c 0 c 0 O HO A L£! ................. _ 0 c N c;:l N p P L A Y 0 ·- ··- v ooa •••~tSrt¥aor.,....,..fiM _ . .._ ....alriiOn. Irs IIOWI,_ - ~.., lorl:ll-..oty" J .,t zynga
  9. 9. Zynga Platform Delivers Results Created 9 of the 10 biggest social games of all time~ zynga =play 227M MAUs, 54M DAUs 28 minutes of play daily
  10. 10. 3 Tectonic Shifts in the Global Internet LandscapeSocial18Apps188downloads }fzynga· PLAYUser Pay$98virtual goods
  11. 11. $SOOM Invested in the Future of Play • Platform;fzyn ga· • GamesThe Future of Play • Team
  12. 12. Our DNA Combines Social, Web and Game Talent ---- --- -· - ...,_ lllftccwt John SdMppen O.....Wtt"* ~... --- _..., - ···-- -·-- , ~- ~ .... D w• ~ ow:.;&w -· I ~ IllS s: H~i!. IIWt 0 • - 0: •1:111. Sill! --- Mike Ventu -·- Dtvld Ko --- Coi.Nn Mc.erttl) _ Stev. Chltng ...... ~. I ···· 11 zynga
  13. 13. John SchappertChief Operating Officer
  14. 14. Play Huge Global Market Opportunity Sl 8dhon 4 zyng~...., """" UN"""-- .._...,.Ql M l -· ,.,..Jit~.._. . . 11¥ . . . . . . . . . . . . . . . .,s - - - ..... ~......._ loool liiL*"" ............. .___,.,t,.ec:_.,.......,...,., O..aL • ._... ..... ~,_ a MI¥»11,;-.. ..... . . - . -&-»U,.._..._.._..........,. .........o.a.. ....... -.lO:IO
  15. 15. A Better Model for Play1-- ~tzynga Development Cycle Traditional Years I Months Revenue Model Single Purchase Free-to-Play I Ongoing Engagement Days I Months Years Data and Analytlcs Limited Continuous Feedback Distribution Traditional Retail Networ1< Virality 11 zyng~
  16. 16. Undisputed Leader in Play - 9 of the Top 10 Social Games Zynga DAUs > 14 CompetitorsRank Developer Social Game *zynga NeJU 14 1 if zynga FarmVille Competitors 2 if zynga CityVille 4 ifzynga Cafe world 5 ifzynga Words With Friends . 6 ifzynga FrontlerVille 7 l!lzynga Empires & Allies 8 l!lzynga Texas Hold em Poker 9 ifzynga FtshVille s.pt~ber 201110 ifzynga Treasure Isle D•ilv Active Users
  17. 17. Best Brands in Social Games Ill Game on Face book since January 2009 4 out of 5 Top Games on Face book ARM VillE 2010 60M 34M 32M 29M Wo.-o Maf1aWars 11M 8M 6M .,t zynga
  18. 18. lOx DAU Growth in Mobile Mobile Dally AcUft U.ers : Wob to Mobile U .1M : • • ARMViUE I I ~ zyngap oker I Mobile Fir<! VOA~·~ I 991K Oct2010 Oct2011 :~ •• • zvnga
  19. 19. Zynga Games are Social
  20. 20. Powerful Virtual Goods Business Model Virtual Goods TTM Revenue $969M % of Total Revenue 95% YoYGrowth 122%Play longer Gift Collect and · Accelerate Decorate Game Progress •• c ~,-;~~ If ~ v; -- ~:~hi .. - - -- I - ,. _, -- ~· . . -- r ·_ ~ I I t ,..... ,... __ , .,....,l : • zynga
  21. 21. Drive Bookings
  22. 22. Advertising- Early and Promising Advertising TTM Revenue $SSM " of Total Revenue S% YoY Growth 162%Branded Social Sponsorships MobileVi rtua I Goods Engagement Ads .....«;o;• - ·- 1 zyng~
  23. 23. Games as a live ServiceURMVill£ ExponSIOtl M..O 2011llooldncs Co-op Fa rming Acltfll010 Llounch 111M loot "" ~-s.... Charity ,...., • Oct*r200t Rt41ff fund ~:/1 Expansion Chanty Stptfmber 2011 Mobile MitCh lOU -2010 ~ Quests Promottons ~r20t0 .- zynga
  24. 24. Only Zynga ...
  25. 25. Industry Leading Engines and Infrastructure1-- Unmatched Player Experience • leading Engines Scalable Infrastructure -·· · -· -· -- -· · - • - - - ·- · · · ·- • . . . . -- - - · . • . • . • ·~ ~ • Multi-platform: • Effectively handle Flash 11, HTML 5, mobile peak traffic • Quickly serve game data • Securely store player data • High performance • Always available
  26. 26. Data and Analytics Drive Our Games A/B Test for FarmVille Marketplace Layout .. - 9% Increase in Bookings 4z n a
  27. 27. Power of the Zynga Network Cross Promotion from Zynga Network of ZZ7M MAUs and 54M DAUs o:::»--11111111111~ r tl I 1 @ " .. ~ - - ... = -f zyngapoker DAUs 7M Cross Promotion ~ac 411) ldf/1:§ 4M largest ebOolc ~K Jun.t6 -, ..... ~K ....... SOOK Juno9 J~lO J~.~ne ll - 3 <Ia ~ f. ls 9alt!e cr0 ss-p ilfter rolt! iiiJflcl) o ~ zynga
  28. 28. Multiple Opportunities for GrowthGrow Existing Launch Expand Increase Mobile More Franchises New Games Internationally Offerings Platforms . Az~ . . ~ play jogar . g10Ca j?n~t~~ face book @.l:ui!iJrlf· oyna spiel en tit Gougle• Jl rfAJ!MViut or" ICUO jouer L~U~ zyngapoker II _.,zynga .S zyng~
  29. 29. Largest Launch Lineup in Company History2007 • 2008 200Q I • 1H20t1 R.:enl •nd Coming Soon lu- VIlle V• .__.,.._, Jtzynga: ~ _. zvnga
  30. 30. Dave WehnerChief Financial Officer
  31. 31. Financial Highlights1-- a Attractive business model ) a Robust bookings growth ) ) • Highly profitable ) • Investing for long-term growth ) • Strong balance sheet 11 zynga
  32. 32. Free-to-Play Business Model Key Metrics 227M Q3 2011 Average MAUs 54M Q3 2011 Average DAUs 7.7 M TTM Unique Payers $1.18 TTM Bookings $339M TTM Adjusted EBITOA,... IWII.III_....,._.,.••t-... """....-..-u
  33. 33. Robust Bookings Growth .1-- Bookincs ($M) -.... --. .. ,.,,_~ 9 Month Bookincs 2010 to 2011 V/Y Growth 43% llookl,.sGrOW1h Normo4ltod GrOWih 86% S328 2009 2010 2009 2010 2011 Full Yeu 9 Months Ended 9/3()
  34. 34. Longevity of Bookings from Enduring Game Franchises AR ViUIE Normalized Bookings Indexed to Peak Quartert OOl 80% Book mas 60" 40" - OAUs • 20" 0% Ql Q2 QS Q6 Q7 Q10
  35. 35. New Games Drive Additional GrowthBookings ($M) ,......, GlfMt; 1010 ... 11 iMindl .,.... ooh::wt• """-·>1)111-ot-.... - 5839 5849 SS9S S328 5184 • 2009 2010 2009 2010 2011 Full Year 9 Months Ended 9/30
  36. 36. Investing in the Platform for Play More Games . • More Powerful Infrastructure R&D (ex·SBC) (SM) Capital Elcpenditures ($M) $199 $113 $62 2010 2011 2010 2011 TlME-9/)0 T1M Ended 9/)0Adj. EBITOA % of 49% 31% 17% 70%Mar&in OCF .t zynga
  37. 37. Profitable Financial Model Annual 9 M onths 2010 2011 Cost of Revenue 21% 26% R&D 17% 28% S&M 13% 13% G&A 8% 12% D&A 5% 8% Adjusted EBITDA 47% 28% Capex 7% 22%
  38. 38. TARTUPSP~fRfwww. facebook.com/Startu psphereGroup: Startupsphere
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