AIRLINES ON
INSTAGRAM
why

Instagram ?
Pictures

communicate

the strongest
They tell a

story in itself
few recent

insta-stories...
#1

Vueling celebrated
"50 millionth passenger"
Airbus A320

had 100 original insta-images imprinting

“Thanks”and“gracias”
on either sides.
#2

Air Asia

X Morning Face Premium
Instagram Contest
Taste the comfort of
AirAsia X Premium Flatbed
Post your

sleepy head picture

with hashtag #AAXmorningface
Prizes:
ONE (1) round trip on AirAsia X flight to Kuala Lumpur
for TWO (2) pax for overseas winner(s).
OR
ONE (1) round tr...
Airlines measure their
Instagram

viewers and fans
They use "Statigram"
- the Instagram resource
Statigram helps with metrics like :
Continuous monthly analysis.
Know the top 10 engagers.
Know the photos that are gettin...
How Airlines are doing

on Instagram...
Southwest
airlines

Philippine
Airlines

AirAsia

61,702
followers

20,558
followers

35,728
followers

Industry avg.

Ind...
Scams are a part of Social Portals.
JetBlue identified a fake account that was
giving away free tickets!
They took immedia...
Legacy Matters
Airlines like Air France, British airways, Delta and American Airlines have
got 1000 likes, while Qantas ha...
INSTAGRAM

Strategies

USED BY AIRLINE BRANDS
1
AIRLINES PUT UP IMAGES THAT ARE A MIX OF
"HERE AND NOW" FOCUS AND
"BEHIND THE SCENES" FEEL.
2
IMAGES ARE A REFLECTION OF VARIOUS
CULTURES AND TRADITIONS.
VINTAGE IMAGES ARE MORE POPULAR.
3
HASHTAG IS A RITUAL THAT HAS ITS ROOTS IN
TWITTER CULTURE, BUT NOW THEY ARE
CRAZILY USED IN INSTAGRAM AS WELL.
4
CREATING COMPETITIONS AND EVENTS, AND
GIVING OUT EXCITING OFFERS.
5
BRAND AMBASSADORS ARE ONE OF THE BEST
WAYS TO HUMANISE A BRAND
INSTAGRAM OPENS TO A
HUGE AUDIENCE, BECAUSE
FACEBOOK OWNS IT
AIRLINES BIG OR SMALL ARE
MAKING THEIR

social presence
FELT VIA INSTAGRAM.
Getting popular each day!
THIS POLAROID-STYLE PHOTO SHARING APP,
AFTER 3 YEARS, IS HOME TO

150ACTIVE USERS.
MILLION
VISIT STARTUPS.FM
FOR MORE SUCH AMAZING

facts and insights

-------------------EMAIL US : YODA@STARTUPS.FM
FOR ANYTHING A...
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Airlines on Instagram

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If Facebook has airlines doing campaigns, Instagram is also on the list! Pictures being most profound in communicating with customers and holding their attentions, Instagram is one platform world's top airlines are turning to.
Last year Federal Aviation Administration predicted the airlines industry to boom in the next 20 years and that fares will rise slowly at that time. Whatever be the economic status of the world, with the oil prices rising or food prices shooting up, demand for air travel has not ceased a single bit. Infact, airlines are making ways onto social platforms to have a better customer interaction.
Whether an airline brand creates a page in itself or not, fans will definitely create one. If not a page, there will atleast be images with the brand tag in it. Instagram, since owned by Facebook, opens up to a huge mass. So, an airline brand, whether big or small, are on Instagram making their social presence felt more picturesquely. Getting popular each day, this polaroid-style picture sharing platform celebrated its third birthday this October and is now home to almost 150 million active users!

More details: http://startups.fm/2013/10/16/after-facebook-its-instagram-airline-brands-are-turning-to.html

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Airlines on Instagram

  1. 1. AIRLINES ON INSTAGRAM
  2. 2. why Instagram ?
  3. 3. Pictures communicate the strongest
  4. 4. They tell a story in itself
  5. 5. few recent insta-stories...
  6. 6. #1 Vueling celebrated "50 millionth passenger"
  7. 7. Airbus A320 had 100 original insta-images imprinting “Thanks”and“gracias” on either sides.
  8. 8. #2 Air Asia X Morning Face Premium Instagram Contest
  9. 9. Taste the comfort of AirAsia X Premium Flatbed
  10. 10. Post your sleepy head picture with hashtag #AAXmorningface
  11. 11. Prizes: ONE (1) round trip on AirAsia X flight to Kuala Lumpur for TWO (2) pax for overseas winner(s). OR ONE (1) round trip on AirAsia X flight to any AirAsia X destinations for TWO (2) pax for Malaysian winner(s).
  12. 12. Airlines measure their Instagram viewers and fans
  13. 13. They use "Statigram" - the Instagram resource
  14. 14. Statigram helps with metrics like : Continuous monthly analysis. Know the top 10 engagers. Know the photos that are getting most comments. The growth of followers. Per day and hour track of users coming to your profile; and much more!
  15. 15. How Airlines are doing on Instagram...
  16. 16. Southwest airlines Philippine Airlines AirAsia 61,702 followers 20,558 followers 35,728 followers Industry avg. Industry avg. Industry avg. BEST PERFORMING MOST EFFICIENT MOST DEDICATED 5,007 55 110
  17. 17. Scams are a part of Social Portals. JetBlue identified a fake account that was giving away free tickets! They took immediate step to warn their followers and stopped the mess.
  18. 18. Legacy Matters Airlines like Air France, British airways, Delta and American Airlines have got 1000 likes, while Qantas have crossed 1,800 LIKES on an image showing its new uniform.
  19. 19. INSTAGRAM Strategies USED BY AIRLINE BRANDS
  20. 20. 1 AIRLINES PUT UP IMAGES THAT ARE A MIX OF "HERE AND NOW" FOCUS AND "BEHIND THE SCENES" FEEL.
  21. 21. 2 IMAGES ARE A REFLECTION OF VARIOUS CULTURES AND TRADITIONS. VINTAGE IMAGES ARE MORE POPULAR.
  22. 22. 3 HASHTAG IS A RITUAL THAT HAS ITS ROOTS IN TWITTER CULTURE, BUT NOW THEY ARE CRAZILY USED IN INSTAGRAM AS WELL.
  23. 23. 4 CREATING COMPETITIONS AND EVENTS, AND GIVING OUT EXCITING OFFERS.
  24. 24. 5 BRAND AMBASSADORS ARE ONE OF THE BEST WAYS TO HUMANISE A BRAND
  25. 25. INSTAGRAM OPENS TO A HUGE AUDIENCE, BECAUSE FACEBOOK OWNS IT
  26. 26. AIRLINES BIG OR SMALL ARE MAKING THEIR social presence FELT VIA INSTAGRAM.
  27. 27. Getting popular each day! THIS POLAROID-STYLE PHOTO SHARING APP, AFTER 3 YEARS, IS HOME TO 150ACTIVE USERS. MILLION
  28. 28. VISIT STARTUPS.FM FOR MORE SUCH AMAZING facts and insights -------------------EMAIL US : YODA@STARTUPS.FM FOR ANYTHING AND EVERYTHING
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