Airlines on Instagram

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If Facebook has airlines doing campaigns, Instagram is also on the list! Pictures being most profound in communicating with customers and holding their attentions, Instagram is one platform world's …

If Facebook has airlines doing campaigns, Instagram is also on the list! Pictures being most profound in communicating with customers and holding their attentions, Instagram is one platform world's top airlines are turning to.
Last year Federal Aviation Administration predicted the airlines industry to boom in the next 20 years and that fares will rise slowly at that time. Whatever be the economic status of the world, with the oil prices rising or food prices shooting up, demand for air travel has not ceased a single bit. Infact, airlines are making ways onto social platforms to have a better customer interaction.
Whether an airline brand creates a page in itself or not, fans will definitely create one. If not a page, there will atleast be images with the brand tag in it. Instagram, since owned by Facebook, opens up to a huge mass. So, an airline brand, whether big or small, are on Instagram making their social presence felt more picturesquely. Getting popular each day, this polaroid-style picture sharing platform celebrated its third birthday this October and is now home to almost 150 million active users!

More details: http://startups.fm/2013/10/16/after-facebook-its-instagram-airline-brands-are-turning-to.html

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Transcript

  • 1. AIRLINES ON INSTAGRAM
  • 2. why Instagram ?
  • 3. Pictures communicate the strongest
  • 4. They tell a story in itself
  • 5. few recent insta-stories...
  • 6. #1 Vueling celebrated "50 millionth passenger"
  • 7. Airbus A320 had 100 original insta-images imprinting “Thanks”and“gracias” on either sides.
  • 8. #2 Air Asia X Morning Face Premium Instagram Contest
  • 9. Taste the comfort of AirAsia X Premium Flatbed
  • 10. Post your sleepy head picture with hashtag #AAXmorningface
  • 11. Prizes: ONE (1) round trip on AirAsia X flight to Kuala Lumpur for TWO (2) pax for overseas winner(s). OR ONE (1) round trip on AirAsia X flight to any AirAsia X destinations for TWO (2) pax for Malaysian winner(s).
  • 12. Airlines measure their Instagram viewers and fans
  • 13. They use "Statigram" - the Instagram resource
  • 14. Statigram helps with metrics like : Continuous monthly analysis. Know the top 10 engagers. Know the photos that are getting most comments. The growth of followers. Per day and hour track of users coming to your profile; and much more!
  • 15. How Airlines are doing on Instagram...
  • 16. Southwest airlines Philippine Airlines AirAsia 61,702 followers 20,558 followers 35,728 followers Industry avg. Industry avg. Industry avg. BEST PERFORMING MOST EFFICIENT MOST DEDICATED 5,007 55 110
  • 17. Scams are a part of Social Portals. JetBlue identified a fake account that was giving away free tickets! They took immediate step to warn their followers and stopped the mess.
  • 18. Legacy Matters Airlines like Air France, British airways, Delta and American Airlines have got 1000 likes, while Qantas have crossed 1,800 LIKES on an image showing its new uniform.
  • 19. INSTAGRAM Strategies USED BY AIRLINE BRANDS
  • 20. 1 AIRLINES PUT UP IMAGES THAT ARE A MIX OF "HERE AND NOW" FOCUS AND "BEHIND THE SCENES" FEEL.
  • 21. 2 IMAGES ARE A REFLECTION OF VARIOUS CULTURES AND TRADITIONS. VINTAGE IMAGES ARE MORE POPULAR.
  • 22. 3 HASHTAG IS A RITUAL THAT HAS ITS ROOTS IN TWITTER CULTURE, BUT NOW THEY ARE CRAZILY USED IN INSTAGRAM AS WELL.
  • 23. 4 CREATING COMPETITIONS AND EVENTS, AND GIVING OUT EXCITING OFFERS.
  • 24. 5 BRAND AMBASSADORS ARE ONE OF THE BEST WAYS TO HUMANISE A BRAND
  • 25. INSTAGRAM OPENS TO A HUGE AUDIENCE, BECAUSE FACEBOOK OWNS IT
  • 26. AIRLINES BIG OR SMALL ARE MAKING THEIR social presence FELT VIA INSTAGRAM.
  • 27. Getting popular each day! THIS POLAROID-STYLE PHOTO SHARING APP, AFTER 3 YEARS, IS HOME TO 150ACTIVE USERS. MILLION
  • 28. VISIT STARTUPS.FM FOR MORE SUCH AMAZING facts and insights -------------------EMAIL US : YODA@STARTUPS.FM FOR ANYTHING AND EVERYTHING