0
Business Model Canvas
Expectations?
What actually is abusiness model?   Tell me...
“A business model describes therationale of how an organizationcreates, delivers, and capturesvalue”
Customer SegmentsPeople or organizations an enterprise aims to reach.
Customer SegmentsFor	  whom	  are	  we	  crea+ng	  value?	  Who	  are	  our	  most	  important	  customers?	  
Customer SegmentsThey represent separate segments if:   ¤ Their needs require and justify a distinct offer;   ¤ They are...
Customer SegmentsThey represent separate segments if:   ¤ Their needs require and justify a distinct offer;   ¤ They are...
Value Proposition  Bundle of products and services that create value         for a specific Customer Segment.
Value Proposition   What	  value	  do	  we	  deliver	  to	  the	  customers?	      Which	  problem	  are	  we	  helping	  ...
Value PropositionCustomer value creation: ¤ “Getting the job done”; ¤ Performance; ¤ Customization; ¤ Design; ¤ Brand...
Value PropositionCustomer value creation: ¤ “Getting the job done”; ¤ Performance; ¤ Customization; ¤ Design; ¤ Brand...
ChannelsThe way a company communicates with and reach its customers segments to deliver a value proposition.
ChannelsThrough which channels do our Customer Segments               want to be reached?         How are we reaching them...
Channels¤ Raising awareness among customers about company’s  products and services;¤ Delivering a Value proposition to c...
Channels¤ Raising awareness among customers about company’s  products and services;¤ Delivering a Value proposition to c...
Customer Relationships  Describes the types of relationships a company  establishes with a specific Customer Segment.
Customer Relationships  What type of relationship does each of our costumersegments expect us to establish and maintain wi...
Customer Relationships   Drivers:¤ Customer acquisition;¤ Customer retention;¤ Boosting sales (upselling).
Customer Relationships   Drivers:¤ Customer acquisition;¤ Customer retention;¤ Boosting sales (upselling).   Facebook?
Revenue Streams The cash a company generates from each customer                     segment
Revenue StreamsFor what value are our customers really willing to pay? How much does each Revenue Stream contribute to    ...
Revenue StreamsThe different types of revenue streams:   ¤ Transaction revenues resulting from one-time customer      pay...
Revenue StreamsThe different types of revenue streams:   ¤ Transaction revenues resulting from one-time customer      pay...
Key resourcesThe most important assets required to make a business                   model work.
Key resourcesWhat Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationship?       ...
Key resources¤ Physical;¤ Intellectual;¤ Human;¤ Financial.
Key resources¤ Physical;¤ Intellectual;¤ Human;¤ Financial.      Facebook?
Key activitiesThe most important things a company must do to make             its business model work.
Key activitiesWhat Key Activities do our Value Proposition require?Our Distribution Channels? Customer Relationship?      ...
Key activitiesSome categories:   ¤ Production;   ¤ Marketing   ¤ Problem solving;   ¤ Network.
Key activitiesSome categories:   ¤ Production;   ¤ Marketing   ¤ Problem solving;   ¤ Network.                        ...
Key partnershipsDescribes the network of suppliers and partners that make                the business model work.
Key partnerships  Who are our Key Partners/Suppliers? Which Key resources/activities are we acquiring from partners?
Key partnershipsMotivation for creating partnerships:   ¤ Optimization and economy of scale;   ¤ Reduction of risk and u...
Key partnershipsMotivation for creating partnerships:   ¤ Optimization and economy of scale;   ¤ Reduction of risk and u...
Cost structure  All costs incurred to operate a business model.
Cost structure What	  are	  the	  most	  important	  costs	  inherent	  in	  our	                           business	  mod...
Cost structure                 Facebook?
Loans that change lives
Business Model PrototypingNapkin	  Sketch	     Canvas	     Business	  Case	     Field	  Test	  
Business Model PrototypingNapkin	  Sketch	     Canvas	     Business	  Case	     Field	  Test	                We look for t...
Business Model PrototypingNapkin	  Sketch	     Canvas	     Business	  Case	     Field	  Test	                We look for t...
Interested in knowing more?Contact me at rafael@startuppirates.org
Credits... 1.  http://www.businessmodelgeneration.com/ 2.  http://www.slideshare.net/Alex.Osterwalder/what-is-a-     busin...
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Upcoming SlideShare
Loading in...5
×

Business Model Canvas Workshop at Startup Pirates @ Bratislava

2,144

Published on

Business Model Canvas Workshop at Startup Pirates @ Bratislava by Rafael Pires
Monday, August 13, 2012
Connect Coworking

Published in: Education, Business, Technology
1 Comment
10 Likes
Statistics
Notes
  • با سلام و تشکر و
    اگر خواستید فایل خلاصه کتاب
    خلق مدل کسب و کار رو دانلود کنید به این آدرس برید:
    xlc24.sellfile.ir/cat-5430-Book.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,144
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
182
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

Transcript of "Business Model Canvas Workshop at Startup Pirates @ Bratislava"

  1. 1. Business Model Canvas
  2. 2. Expectations?
  3. 3. What actually is abusiness model? Tell me...
  4. 4. “A business model describes therationale of how an organizationcreates, delivers, and capturesvalue”
  5. 5. Customer SegmentsPeople or organizations an enterprise aims to reach.
  6. 6. Customer SegmentsFor  whom  are  we  crea+ng  value?  Who  are  our  most  important  customers?  
  7. 7. Customer SegmentsThey represent separate segments if: ¤ Their needs require and justify a distinct offer; ¤ They are reached through different distribution channels; ¤ They require different types of relationship; ¤ They have substantially different profit abilities; ¤ They are willing to pay for different aspects of the offer.
  8. 8. Customer SegmentsThey represent separate segments if: ¤ Their needs require and justify a distinct offer; ¤ They are reached through different distribution channels; ¤ They require different types of relationship; ¤ They have substantially different profit abilities; ¤ They are willing to pay for different aspects of the offer. Who are Facebook’s customers? To who is Facebook selling its products?
  9. 9. Value Proposition Bundle of products and services that create value for a specific Customer Segment.
  10. 10. Value Proposition What  value  do  we  deliver  to  the  customers?   Which  problem  are  we  helping  to  solve?   Which  customer  needs  are  we  sa+sfying?    
  11. 11. Value PropositionCustomer value creation: ¤ “Getting the job done”; ¤ Performance; ¤ Customization; ¤ Design; ¤ Brand; ¤ Price
  12. 12. Value PropositionCustomer value creation: ¤ “Getting the job done”; ¤ Performance; ¤ Customization; ¤ Design; ¤ Brand; ¤ Price Facebook?
  13. 13. ChannelsThe way a company communicates with and reach its customers segments to deliver a value proposition.
  14. 14. ChannelsThrough which channels do our Customer Segments want to be reached? How are we reaching them now?How are we integrating them with customer routines?
  15. 15. Channels¤ Raising awareness among customers about company’s products and services;¤ Delivering a Value proposition to customers¤ Providing post-purchase customer support
  16. 16. Channels¤ Raising awareness among customers about company’s products and services;¤ Delivering a Value proposition to customers¤ Providing post-purchase customer support Facebook?
  17. 17. Customer Relationships Describes the types of relationships a company establishes with a specific Customer Segment.
  18. 18. Customer Relationships What type of relationship does each of our costumersegments expect us to establish and maintain with them?
  19. 19. Customer Relationships Drivers:¤ Customer acquisition;¤ Customer retention;¤ Boosting sales (upselling).
  20. 20. Customer Relationships Drivers:¤ Customer acquisition;¤ Customer retention;¤ Boosting sales (upselling). Facebook?
  21. 21. Revenue Streams The cash a company generates from each customer segment
  22. 22. Revenue StreamsFor what value are our customers really willing to pay? How much does each Revenue Stream contribute to overall revenues?
  23. 23. Revenue StreamsThe different types of revenue streams: ¤ Transaction revenues resulting from one-time customer payment. ¤ Recurring revenues resulting from ongoing payments to either deliver a value proposition to customers or provide post-purchase customer support.
  24. 24. Revenue StreamsThe different types of revenue streams: ¤ Transaction revenues resulting from one-time customer payment. ¤ Recurring revenues resulting from ongoing payments to either deliver a value proposition to customers or provide post-purchase customer support. Facebook?
  25. 25. Key resourcesThe most important assets required to make a business model work.
  26. 26. Key resourcesWhat Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationship? Revenue Streams?
  27. 27. Key resources¤ Physical;¤ Intellectual;¤ Human;¤ Financial.
  28. 28. Key resources¤ Physical;¤ Intellectual;¤ Human;¤ Financial. Facebook?
  29. 29. Key activitiesThe most important things a company must do to make its business model work.
  30. 30. Key activitiesWhat Key Activities do our Value Proposition require?Our Distribution Channels? Customer Relationship? Revenue Streams?
  31. 31. Key activitiesSome categories: ¤ Production; ¤ Marketing ¤ Problem solving; ¤ Network.
  32. 32. Key activitiesSome categories: ¤ Production; ¤ Marketing ¤ Problem solving; ¤ Network. Facebook?
  33. 33. Key partnershipsDescribes the network of suppliers and partners that make the business model work.
  34. 34. Key partnerships Who are our Key Partners/Suppliers? Which Key resources/activities are we acquiring from partners?
  35. 35. Key partnershipsMotivation for creating partnerships: ¤ Optimization and economy of scale; ¤ Reduction of risk and uncertainty; ¤ Acquisition of particular resources and activities.
  36. 36. Key partnershipsMotivation for creating partnerships: ¤ Optimization and economy of scale; ¤ Reduction of risk and uncertainty; ¤ Acquisition of particular resources and activities. Facebook?
  37. 37. Cost structure All costs incurred to operate a business model.
  38. 38. Cost structure What  are  the  most  important  costs  inherent  in  our   business  model?   Which  Key  Resources/Ac+vi+es  are  most  expensive?  
  39. 39. Cost structure Facebook?
  40. 40. Loans that change lives
  41. 41. Business Model PrototypingNapkin  Sketch   Canvas   Business  Case   Field  Test  
  42. 42. Business Model PrototypingNapkin  Sketch   Canvas   Business  Case   Field  Test   We look for the apropriate business model
  43. 43. Business Model PrototypingNapkin  Sketch   Canvas   Business  Case   Field  Test   We look for the apropriate business model ...so let’s generate option first!
  44. 44. Interested in knowing more?Contact me at rafael@startuppirates.org
  45. 45. Credits... 1.  http://www.businessmodelgeneration.com/ 2.  http://www.slideshare.net/Alex.Osterwalder/what-is-a- business-model 3.  http://www.slideshare.net/Alex.Osterwalder/business-models- beyond-profit-social-entrepreneurship-lecture-wise-etienne- eichenberger-iqbal-quadir-grameen-bank-grameen-phone
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×