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Zach Larson - Sidereel - write on-the_walls_20110511

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Presentation by Zach Larson at Startup Lessons Learned 2011 on May 23, 2011

Presentation by Zach Larson at Startup Lessons Learned 2011 on May 23, 2011

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  • We turned this…
  • And rewritten into this. Then the sketches were taken down.
  • Sketched out, put up on the walls next to where the team was working(also hauled in and out of meetings)Pivotal Tracker on a screen back at the homebase to keep everyone in the loopUpfront big IxD sketches lasted throughout projectHung on the walls by the team during the whole projectHelped whole team envision end stateHelped guide user testing
  • Social ExampleBig sketches on wallHelps guide strategic and tactical conversationsRough outlines, not detailed compsDetailed comps come later as we know moreUsing lightweight methods made it easier to document changes as we learned more
  • Social ExampleBig sketches on wallHelps guide strategic and tactical conversationsRough outlines, not detailed compsDetailed comps come later as we know moreUsing lightweight methods made it easier to document changes as we learned more
  • Big picture, visible, in meal-sized chunksHelped the team know when parts needed to be figured outHelps the non-development part of the house know what to expect when

Zach Larson - Sidereel - write on-the_walls_20110511 Zach Larson - Sidereel - write on-the_walls_20110511 Presentation Transcript

  • We Wrote on the Walls
    How information radiators made a good team great and helped us exit for a gazillion* dollars.
    Zach Larson
    Cofounder & Chief Product Officer, SideReel
    Acquired by Rovi, March 2011
  • What’s an “information radiator”?
    Information up on the walls!
    Publicly visible
    In a highly trafficked area
    = Push instead of pull
  • What’s a successful information radiator?
    Information light
    Cheap to build and maintain
    Informs discussion so that conversations are richer
  • This exposed problems…
    Home base didn’t know what the product team was up to
    Developers didn’t always know the most recent insights
    Even when people were physically collaborating, it was hard to define the mechanics of UX
  • …problems that info radiators could solve
    Near the rewriters
    Near the rest of the team
  • We sketched ideas…
  • …did user testing & shared the results…
  • We did it for big-picture stuff, too.
  • …with just enough detail.
  • Information Radiators
    … Orient people quickly around important ideas
    … Answer basic questions
    … Make the most important information easiest to access
    … And therefore make conversations more useful.
  • When to make an IR
    When folks keep asking for the same information
    When there is a core set of information to share
    When the people who see it will share a context
    When people find it useful
  • Thanks!
    zachlarson.org
    Thanks to: ian, marcy, janice