Zach Larson - Sidereel - write on-the_walls_20110511

We Wrote on the Walls
How information radiators made a good team great and helped us exit for a gazillion* dollars.
Zach Larson
Cofounder & Chief Product Officer, SideReel
Acquired by Rovi, March 2011

What’s an “information radiator”?
Information up on the walls!
Publicly visible
In a highly trafficked area
= Push instead of pull

What’s a successful information radiator?
Information light
Cheap to build and maintain
Informs discussion so that conversations are richer

This exposed problems…
Home base didn’t know what the product team was up to
Developers didn’t always know the most recent insights
Even when people were physically collaborating, it was hard to define the mechanics of UX

…problems that info radiators could solve
Near the rewriters
Near the rest of the team

We sketched ideas…

…did user testing & shared the results…

We did it for big-picture stuff, too.

…with just enough detail.

Information Radiators
… Orient people quickly around important ideas
… Answer basic questions
… Make the most important information easiest to access
… And therefore make conversations more useful.

When to make an IR
When folks keep asking for the same information
When there is a core set of information to share
When the people who see it will share a context
When people find it useful

Thanks!
zachlarson.org
Thanks to: ian, marcy, janice

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Zach Larson - Sidereel - write on-the_walls_20110511

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