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unbrokered.
Lean Startup Machine New York
          April 2011




                                1
unbrokered.


• Big vision assumption
• Minimum Viable Products
• Demo



                            2
The rent is
 too damn
   high!
     Vision
Provide rent rate
transparency to
   customers


                    3
4
unbrokered.


• Big vision assumption
• Minimum Viable Products
• Demo



                            5
unbrokered.


• Big vision assumption
• Minimum Viable Products
• Demo



                            6
7
Get renters to
 tell us how
much they pay
  in return for
access to see how
  much others
   are paying


                    8
Customer
interviews




             9
840 visitors
  97 responses
86 did not know if
their rent was fair


                      10
What we found
• People were very willing to trade their
  rental info for the ability to see others
• People did not know their apartment’s
  market value
• People wanted to know about future
  availability of apartments




                                              11
People don’t
like getting
 ripped off!



               12
`
    13
14
15
16
17
18
unbrokered.


• Big vision assumption
• Minimum Viable Products
• Demo



                            19
http://www.unbrokered.com
                            20
Questions?


Lean Startup Machine rocks o/


Thanks!!




                                 21

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Unbrokered preso - Lean Startup Machine NYC