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Tim McCoy - Cooper - sll

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  • The role of design in managing strategic direction through thoughtful balancing of business, user experience, and technical forces. What does product stewardship mean?
  • PS means providing a healthy environment for your product to grow. Good people, strong ideas, plenty of feedback and validation. http://www.flickr.com/photos/vasenka/5155502864
  • PS means careful planning and prioritization. It’s knowing when to release your baby and when to hang on to the scruff of their neck a bit longer. http://www.flickr.com/photos/marstelew/874215421
  • And above all, PS means taking responsibility for something that has a life of its own. That you don’t have to be an owner or founder to have a stake in the success of the products you work on; rather, you have the duty to leave it in better shape than when it came to you. http://www.flickr.com/photos/jacob-davies/2379747816
  • PS is not an individual role or responsibility. It is shared by everyone who touches the lifecycle of your product. In typical agile organizations, a PRODUCT OWNER is tasked with representing and reconciling these three key constituencies.
  • That’s an unhealthy position for any one person. They have the unrealistic burden of ensuring product success (“one wringable neck”); and it allows others to abdicate responsibility. LET’S RESCUE THE PRODUCT OWNER
  • PS spreads the responsibility of success throughout the team. Strategic UX becomes a partner to Product Management—each represents and helps the other to understand the goals of the business and the goals of users and customers. Development is also engaged to expose technical risks and opportunities.
  • This shared product stewardship group sits atop an integrated product team—developers and designers working together with strong product management support. Integrated development cycles include design, development, and testing & validation – not coincidentally, aligning to the model of THINK/MAKE/CHECK / BUILD/MEASURE/LEARN.
  • talk thru how PS worked--what did it look like in practice with this team?
  • understand leah/brian ’ s POV; talk with users; validate w/ dev; found high demand for TRACKING--in design vacuum that ’ d be what we ’ d do. But balanced w/ business considerations...
  • Transcript

    • 1. Product Stewardship Tim McCoy Director, Integrated Product Development
    • 2. Responsible care and feeding
    • 3. Thoughtful management
    • 4. Custodial, not possessive
    • 5. Product Stewardship is a shared responsibility
    • 6. Let ’ s rescue the Product Owner
    • 7. Product Stewardship is a shared responsibility
    • 8. Balance and the Integrated Team
    • 9. Lessons Learned: TaskRabbit mobile
    • 10. Product Stewardship in action
    • 11. From ideas to validated roadmap Week 1 Mobile strategy + vision Week 2 Validation + experience framework
    • 12. From plan to collaborative execution Week 3 Dev estimation + MVP prioritization Week 4+ Iterative design + development
    • 13.
      • Balance good user experience with sustainable development
      • Understand external and internal forces shaping product decisions
      • Prioritize MVP to align quality experience with business goals
      Product Stewardship goals
    • 14. Your challenge
      • Take responsibility
      • Manage sustainably
      • Collaborate openly
    • 15.
      • Thanks for listening
      • Tim McCoy
      • Director, Integrated Product Development
      • [email_address]
      • @seriouslynow
      Photo credits Slide 1: Cooper / Peter Duyan Slide 2: flickr.com/photos/vasenka/5155502864 Slide 3: flickr.com/photos/marstelew/874215421 Slide 4: flickr.com/photos/jacob-davies/2379747816