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Tim McCoy - Cooper - sll

by Eric Ries on May 25, 2011

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Tim McCoy, UX Strategist at Cooper Write-up and video of the presentation at http://goo.gl/jXdSn 1 year ago
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The role of design in managing strategic direction through thoughtful balancing of business, user experience, and technical forces. What does product stewardship mean?
PS means providing a healthy environment for your product to grow. Good people, strong ideas, plenty of feedback and validation. http://www.flickr.com/photos/vasenka/5155502864
PS means careful planning and prioritization. It’s knowing when to release your baby and when to hang on to the scruff of their neck a bit longer. http://www.flickr.com/photos/marstelew/874215421
And above all, PS means taking responsibility for something that has a life of its own. That you don’t have to be an owner or founder to have a stake in the success of the products you work on; rather, you have the duty to leave it in better shape than when it came to you. http://www.flickr.com/photos/jacob-davies/2379747816
PS is not an individual role or responsibility. It is shared by everyone who touches the lifecycle of your product. In typical agile organizations, a PRODUCT OWNER is tasked with representing and reconciling these three key constituencies.
That’s an unhealthy position for any one person. They have the unrealistic burden of ensuring product success (“one wringable neck”); and it allows others to abdicate responsibility. LET’S RESCUE THE PRODUCT OWNER
PS spreads the responsibility of success throughout the team. Strategic UX becomes a partner to Product Management—each represents and helps the other to understand the goals of the business and the goals of users and customers. Development is also engaged to expose technical risks and opportunities.
This shared product stewardship group sits atop an integrated product team—developers and designers working together with strong product management support. Integrated development cycles include design, development, and testing & validation – not coincidentally, aligning to the model of THINK/MAKE/CHECK / BUILD/MEASURE/LEARN.
talk thru how PS worked--what did it look like in practice with this team?
understand leah/brian ’ s POV; talk with users; validate w/ dev; found high demand for TRACKING--in design vacuum that ’ d be what we ’ d do. But balanced w/ business considerations...

17 Likes

Rei Iwakata, investment at ROCK HEDGE 2 months ago
Cooper Design, User Experience Design and Strategy Firm at Cooper 3 months ago
Kotaro Ito, Software Engineer at ディー・エヌ・エー Tags product dev 7 months ago
David Vilella, Project Manager at Neàpolis 9 months ago
proberge Tags product management 1 year ago
Bruno Mosapiens Tags lean ux 1 year ago
Vincent Matyi, UX Designer at McKinsey & Company 1 year ago
aki kon, test at test 1 year ago
Yoshitaka Nakazawa, Manager at NHKメディアテクノロジー 1 year ago
Hisakazu Takata, Graphic Designer at Meisen 1 year ago

Tim McCoy - Cooper - sll Presentation Transcript

Product Stewardship Tim McCoy Director, Integrated Product Development
Responsible care and feeding
Thoughtful management
Custodial, not possessive
Product Stewardship is a shared responsibility
Let ’ s rescue the Product Owner
Product Stewardship is a shared responsibility
Balance and the Integrated Team
Lessons Learned: TaskRabbit mobile
Product Stewardship in action
From ideas to validated roadmap Week 1 Mobile strategy + vision Week 2 Validation + experience framework
From plan to collaborative execution Week 3 Dev estimation + MVP prioritization Week 4+ Iterative design + development
- Balance good user experience with sustainable development
- Understand external and internal forces shaping product decisions
- Prioritize MVP to align quality experience with business goals
Product Stewardship goals
Your challenge
- Take responsibility
- Manage sustainably
- Collaborate openly
- Thanks for listening
- Tim McCoy
- Director, Integrated Product Development
- [email_address]
- @seriouslynow
Photo credits Slide 1: Cooper / Peter Duyan Slide 2: flickr.com/photos/vasenka/5155502864 Slide 3: flickr.com/photos/marstelew/874215421 Slide 4: flickr.com/photos/jacob-davies/2379747816