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sllconf conference 2011 - food on the table

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Presentation by Manuel Rosso at Startup Lessons Learned 2011 in San Francisco on Ma

Presentation by Manuel Rosso at Startup Lessons Learned 2011 in San Francisco on Ma

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  • Feed your family better and save money at the grocery store
  • We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized grocery listIn and out of the store in 30 – in and out of the kitchen in 45
  • If you can't get them to adopt your idea with high-touch, face-to-face service, they are not going to buy into your web pageChallenge – How do we build a scalable national business Never off the air for more than 4 weeks – and never do it again.
  • Now we are at over 13K stores
  • Over 30k recipes
  • Transcript

    • 1. One Year Later: From the Concierge MVP to a Scalable Business
      Manuel Rosso
    • 2. Revolutionizing the way families
      buy groceries
      and
      eat at home
    • 3. Easy to Make Recipes
      Family Preferences
      Sale items at your favorite Store
    • 4. We knew she cared
      How we got the next 100K to show us love
    • 5. Stores/Sale Items
      Big Plans
      Top chains in 50 states
      Every store per chain
      All Sale items per store
      MVP
      Only care about 1 store
      Made sure that our first 10 users shopped at that store
      Protein drives dinner decision
      1 Store
      5 Sale Items
      35,000 Stores
      Over 1.5M Sale Items
      13,000+ Stores
      Over 400K Sale Items
    • 6. Recipes
      Big Plans
      All main ingredients
      Cooking methods
      Cuisines
      Degrees of difficulty
      MVP
      The right recipes
      5 recipes per ingredient
      Progressively add recipes for new sale items
      WRONG
      100,000 recipes
      20 recipes
      30,000+ recipes
    • 7. Usability
      Big Plans
    • 8. Usability
      MVP
    • 9. Usability
      MVP - 2
    • 10. What we learned
      Break down learning into small steps.
      Once you start anticipating user feedback, you are ready for the next step.
      Learn first, code last.
    • 11. Pay attention to your customers!
    • 12. The Obvious is Staring you in the face
      “Love your product but sometimes I leave the house without my plan”
      “I want to do my meal plan in the parking lot of the grocery store”

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