sllconf conference 2011 - food on the table
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Presentation by Manuel Rosso at Startup Lessons Learned 2011 in San Francisco on Ma

Presentation by Manuel Rosso at Startup Lessons Learned 2011 in San Francisco on Ma

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  • Feed your family better and save money at the grocery store
  • We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized grocery listIn and out of the store in 30 – in and out of the kitchen in 45
  • If you can't get them to adopt your idea with high-touch, face-to-face service, they are not going to buy into your web pageChallenge – How do we build a scalable national business Never off the air for more than 4 weeks – and never do it again.
  • Now we are at over 13K stores
  • Over 30k recipes

sllconf conference 2011 - food on the table Presentation Transcript

  • 1. One Year Later: From the Concierge MVP to a Scalable Business
    Manuel Rosso
  • 2. Revolutionizing the way families
    buy groceries
    and
    eat at home
  • 3. Easy to Make Recipes
    Family Preferences
    Sale items at your favorite Store
  • 4. We knew she cared
    How we got the next 100K to show us love
  • 5. Stores/Sale Items
    Big Plans
    Top chains in 50 states
    Every store per chain
    All Sale items per store
    MVP
    Only care about 1 store
    Made sure that our first 10 users shopped at that store
    Protein drives dinner decision
    1 Store
    5 Sale Items
    35,000 Stores
    Over 1.5M Sale Items
    13,000+ Stores
    Over 400K Sale Items
  • 6. Recipes
    Big Plans
    All main ingredients
    Cooking methods
    Cuisines
    Degrees of difficulty
    MVP
    The right recipes
    5 recipes per ingredient
    Progressively add recipes for new sale items
    WRONG
    100,000 recipes
    20 recipes
    30,000+ recipes
  • 7. Usability
    Big Plans
  • 8. Usability
    MVP
  • 9. Usability
    MVP - 2
  • 10. What we learned
    Break down learning into small steps.
    Once you start anticipating user feedback, you are ready for the next step.
    Learn first, code last.
  • 11. Pay attention to your customers!
  • 12. The Obvious is Staring you in the face
    “Love your product but sometimes I leave the house without my plan”
    “I want to do my meal plan in the parking lot of the grocery store”