One Year Later: From the Concierge MVP to a Scalable Business<br />Manuel Rosso<br />
Revolutionizing the way families <br />buy groceries <br />and <br />eat at home<br />
Easy to Make Recipes<br />Family Preferences<br />Sale items at your favorite Store<br />
We knew she cared<br />How we got the next 100K to show us love<br />
Stores/Sale Items<br />Big Plans<br />Top chains in 50 states<br />Every store per chain<br />All Sale items per store<br ...
Recipes<br />Big Plans<br />All main ingredients<br />Cooking methods<br />Cuisines<br />Degrees of difficulty<br />MVP<br...
Usability<br />Big Plans<br />
Usability<br />MVP<br />
Usability<br />MVP - 2<br />
What we learned<br />Break down learning into small steps.<br />Once you start anticipating user feedback, you are ready f...
Pay attention to your customers!<br />
The Obvious is Staring you in the face<br />“Love your product but sometimes I leave the house without my plan”<br />“I wa...
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sllconf conference 2011 - food on the table

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Presentation by Manuel Rosso at Startup Lessons Learned 2011 in San Francisco on Ma

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  • Feed your family better and save money at the grocery store
  • We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized grocery listIn and out of the store in 30 – in and out of the kitchen in 45
  • If you can&apos;t get them to adopt your idea with high-touch, face-to-face service, they are not going to buy into your web pageChallenge – How do we build a scalable national business Never off the air for more than 4 weeks – and never do it again.
  • Now we are at over 13K stores
  • Over 30k recipes
  • sllconf conference 2011 - food on the table

    1. 1. One Year Later: From the Concierge MVP to a Scalable Business<br />Manuel Rosso<br />
    2. 2. Revolutionizing the way families <br />buy groceries <br />and <br />eat at home<br />
    3. 3. Easy to Make Recipes<br />Family Preferences<br />Sale items at your favorite Store<br />
    4. 4. We knew she cared<br />How we got the next 100K to show us love<br />
    5. 5. Stores/Sale Items<br />Big Plans<br />Top chains in 50 states<br />Every store per chain<br />All Sale items per store<br />MVP<br />Only care about 1 store<br />Made sure that our first 10 users shopped at that store<br />Protein drives dinner decision<br />1 Store<br />5 Sale Items<br />35,000 Stores<br />Over 1.5M Sale Items<br />13,000+ Stores<br />Over 400K Sale Items<br />
    6. 6. Recipes<br />Big Plans<br />All main ingredients<br />Cooking methods<br />Cuisines<br />Degrees of difficulty<br />MVP<br />The right recipes<br />5 recipes per ingredient<br />Progressively add recipes for new sale items<br />WRONG<br />100,000 recipes<br />20 recipes<br />30,000+ recipes<br />
    7. 7. Usability<br />Big Plans<br />
    8. 8. Usability<br />MVP<br />
    9. 9. Usability<br />MVP - 2<br />
    10. 10. What we learned<br />Break down learning into small steps.<br />Once you start anticipating user feedback, you are ready for the next step.<br />Learn first, code last.<br />
    11. 11. Pay attention to your customers!<br />
    12. 12. The Obvious is Staring you in the face<br />“Love your product but sometimes I leave the house without my plan”<br />“I want to do my meal plan in the parking lot of the grocery store”<br />
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