Presentation by Roy Bahat and Tony Ford of IGN at Startup Lessons Learned 2011 on May 23, 2011 in San Francisco.

3. We have the biggest audience of videogamers in the world.

4. We've been in business for 14 years.

6. Lean Startup wasn't necessarily looking for us, but we found the MVP.

7. Nope.

8. Or are we?

10. IGN Lessons learned. So far.

11. Project Mesa User Generated Code What is the MVP?

12. Build a platform? Not enough M.

13. Build a feature rich sample site to show off? Not enough M.

14. Create landing pages that market example products? Not enough M.

15. Write a blog post? Not enough V.

16. Write a blog post with an actionable opt-in? Ding!

17. In the beginning we did not understand lean startup

18. Lean Startup != Agile ++

19. IGN Cheats Product. 3.5 Million Monthly referrals from Google.

20. Most BigCo. Projects: Problem and Customer Validated. Product Undefined.

21. Plenty of Lean Startup practices make sense. We have been implementing many of them.

23. Scalable Startup Scalable Startup Scalable Startup

24. A Large Company is...

25. A portfolio of established business models and searches for new ones

26. A factory that makes startups, funded by an established business model

27. A bet factory

28. Lean Startup... with a paycheck

29. @tony4d @roybahat