Lean Startup at IGN - presentation at SLLCONF 2011


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Presentation by Roy Bahat and Tony Ford of IGN at Startup Lessons Learned 2011 on May 23, 2011 in San Francisco.

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  • We didn't one day decide to become a lean company.   Roy, some product folks, and some engineering folks began learning about the lean startup movement and principles on their own. As a product, design, and engineering org we sat and watched the video of Eric's first public talk to Standford students. (we could tell an anecdote here about how I freaked out Eric by tweeting that we were listening to him speak. He replied on twitter WTF, but of course we were just watching the video) Later we were able to convince Eric to come to do a Q&A session with the same audience We can see the vision. We are BigCo lean startup early-adopters. We hope to help fill in some gaps.
  • Lean Startup at IGN - presentation at SLLCONF 2011

    1. 3. We have the biggest audience of videogamers in the world.
    2. 4. We've been in business for 14 years.
    3. 6. Lean Startup wasn't necessarily looking for us, but we found the MVP.
    4. 7. Nope.
    5. 8. Or are we?
    6. 10. IGN Lessons learned. So far.
    7. 11. Project Mesa User Generated Code What is the MVP?
    8. 12. Build a platform? Not enough M.
    9. 13. Build a feature rich sample site to show off? Not enough M.
    10. 14. Create landing pages that market example products? Not enough M.
    11. 15. Write a blog post? Not enough V.
    12. 16. Write a blog post with an actionable opt-in? Ding!
    13. 17. In the beginning we did not understand lean startup
    14. 18. Lean Startup != Agile ++
    15. 19. IGN Cheats Product. 3.5 Million Monthly referrals from Google.
    16. 20. Most BigCo. Projects: Problem and Customer Validated. Product Undefined.
    17. 21. Plenty of Lean Startup practices make sense. We have been implementing many of them.
    18. 23. Scalable Startup Scalable Startup Scalable Startup
    19. 24. A Large Company is...
    20. 25. A portfolio of established business models and searches for new ones
    21. 26. A factory that makes startups, funded by an established business model
    22. 27. A bet factory
    23. 28. Lean Startup... with a paycheck
    24. 29. @tony4d @roybahat