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Leah Busque - 2012 Lean Startup Conference
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Leah Busque - 2012 Lean Startup Conference

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  • Full Name Full Name Comment goes here.
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  • Nice! Awesome Job Leah, loved your talk on Monday!
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Leah Busque - 2012 Lean Startup Conference Leah Busque - 2012 Lean Startup Conference Presentation Transcript

  • Lean Marketing:If you had $1 to spend, where would you spend it?
  • If you only had $1 more to spend, where would youspend it? Email SEM Daily PR Deals Social SEO Direct Media Sales Street Direct Team Mail Bus Ads
  • The process: Determining where to spend #1 • Develop new channels Build & campaigns #3• Scale effective channels #2 • Traffic Learn Measure • Conversion • CPA • LTV We measure impact of individual channels & campaigns every day
  • Be Holistic• Test everything, not just channels – It’s brand, design, geo, messaging, value proposition, AND channel testing 5% Conv. 10% Conv. Brand PR Channel
  • Thank you… TaskRabbit.com @labusque @TaskRabbit