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Justin Wilcox - Lean Startup Conference 2012
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Justin Wilcox - Lean Startup Conference 2012

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  • Note: slides 3 -
  • Note: slides 3 -
  • Transcript

    • 1. crowdtestingusing crowdfunding totest an MVP justin wilcox customerDevLabs.com
    • 2. exploring businesses
    • 3. Crowdfunding MVP• Crowdfunding is like swiss cheese• It smells good and has holes in it• MVP sometimes stands for most valuable player• Crowdtesting is different than crowdfunding• See they have different letters in them
    • 4. GeorgeBush
    • 5. Conversion Rates
    • 6. fool
    • 7. Crowdfunding MVP• This slide will be skipped over• The slide following this one is not intended• To be offensive in anyway• It’s more of an attention grabber as we fly by it• Here we go…
    • 8. your startup isn‘t abusiness it‘s a hobby
    • 9. your startupopportunity costhobby business $175k salary fun obsession profit $ costs lots $
    • 10. i’vestartedhobbies
    • 11. interviewing customers“does it solve a problem?” an idea…
    • 12. paper prototypes “can we solve it?” yes, it does
    • 13. business or a hobby?“how much will they pay?” our own problem
    • 14. business or a hobby?“how much will they pay?”critically important
    • 15. savior
    • 16. savior
    • 17. pebblehobby product business
    • 18. Bounce: Be on time Goal: $ ______ 5 10 Price: $ ______how much willpay… pay? will they they
    • 19. crowd funding testing
    • 20. AB
    • 21. Bounce pre-orders $5 x 1.4% = $.07/visitor$10 x 1.7% = $.17/visitor before built product sample: 5,549
    • 22. how much will they pay? business or a hobby
    • 23. crowdtesting your product business or a hobbybefore you build it [clap now]
    • 24. crowdtesting detailstips bit.ly/crowdtestingjustin wilcox customerDevLabs.com