James birchler learning_from_experiments_at_imvu_sllconf_2011

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Presentation by James Birchler of IMVU at Startup Lessons Learned 2011 on May 23, 2011 in San Francisco.

Presentation by James Birchler of IMVU at Startup Lessons Learned 2011 on May 23, 2011 in San Francisco.

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  • 1. Learning fromexperimentsat IMVU James Birchler (@JamesBirchler) Engineering Director, IMVU SLLCONF, San Francisco, MAY 23, 2011
  • 2. $ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409
  • 3. $ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409
  • 4. Ask Question Got Do Research Hypothesis Science? TestAnalyze Data ConclusionReport Results
  • 5. Question Results Research ScientificConclusion Method Hypothesis Analyze Data Test
  • 6. Question Results Research Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test
  • 7. Question Results Research Quack. Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test An Alleged “duck”
  • 8. ExperimentationIS GOOD
  • 9. RIGHT?
  • 10. Culture
  • 11. @copernicus
  • 12. @copernicus#inquisition
  • 13. @copernicus
  • 14. @Giordano_Bruno
  • 15. @Giordano_Bruno
  • 16. @Galileo
  • 17. @Galileo
  • 18. @Jamesbirchler
  • 19. Okay, I’ll run an Okay, I’ll run an Okay, I’ll run an experiment! Okay, I’ll run experiment! Okay, I’ll run an experiment! experiment experiment! Okay, I’ll run an experiment!Let’s make that Okay, I’ll run an easy to do! Okay, I’ll run an experiment! Prove your idea experiment! is the best!
  • 20. Keep itsimple
  • 21. if( setup_experiment(...) == "control" ) { // do it the old way} else {// do it the new way Simple To code}
  • 22. SimpleTo manage
  • 23. SimpleTo share
  • 24. embracefailure
  • 25. Freedom toExperiment
  • 26. What could possibly go wrong?
  • 27. simple toScrew up
  • 28. XX
  • 29. Recap…
  • 30. We’re Hiring!www.imvu.com/jobs
  • 31. credits Thanks