James birchler learning_from_experiments_at_imvu_sllconf_2011

Learning fromexperimentsat IMVU James Birchler (@JamesBirchler) Engineering Director, IMVU SLLCONF, San Francisco, MAY 23, 2011

$ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409

Ask Question Got Do Research Hypothesis Science? TestAnalyze Data ConclusionReport Results

Question Results Research ScientificConclusion Method Hypothesis Analyze Data Test

Question Results Research Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test

Question Results Research Quack. Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test An Alleged “duck”

ExperimentationIS GOOD

RIGHT?

Culture

@copernicus

@copernicus#inquisition

@copernicus

@Giordano_Bruno

@Galileo

@Jamesbirchler

Okay, I’ll run an Okay, I’ll run an Okay, I’ll run an experiment! Okay, I’ll run experiment! Okay, I’ll run an experiment! experiment experiment! Okay, I’ll run an experiment!Let’s make that Okay, I’ll run an easy to do! Okay, I’ll run an experiment! Prove your idea experiment! is the best!

Keep itsimple

if( setup_experiment(...) == "control" ) { // do it the old way} else {// do it the new way Simple To code}

SimpleTo manage

SimpleTo share

embracefailure

Freedom toExperiment

What could possibly go wrong?

simple toScrew up

Recap…

We’re Hiring!www.imvu.com/jobs

credits Thanks

http://learni.st	528
http://localhost	10

James birchler learning_from_experiments_at_imvu_sllconf_2011

by Eric Ries on May 30, 2011

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James birchler learning_from_experiments_at_imvu_sllconf_2011 Presentation Transcript