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Learning fromexperimentsat IMVU  James Birchler (@JamesBirchler)               Engineering Director, IMVU     SLLCONF, San...
$                                    IMVU Revenue GrowthQtr   Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 ...
$                                    IMVU Revenue GrowthQtr   Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 ...
Ask Question                   Got Do Research Hypothesis                 Science?    TestAnalyze Data ConclusionReport Re...
Question    Results                              Research               ScientificConclusion                Method        ...
Question    Results                              Research                  Scientific                              #leanst...
Question    Results                              Research                                                                 ...
ExperimentationIS GOOD
RIGHT?
Culture
@copernicus
@copernicus#inquisition
@copernicus
@Giordano_Bruno
@Giordano_Bruno
@Galileo
@Galileo
@Jamesbirchler
Okay, I’ll run an    Okay, I’ll run an                          Okay, I’ll run an    experiment!                   Okay, I...
Keep itsimple
if( setup_experiment(...) == "control" ) {    // do it the old way} else {// do it the new way                            ...
SimpleTo manage
SimpleTo share
embracefailure
Freedom    toExperiment
What could possibly go wrong?
simple   toScrew up
XX
Recap…
We’re Hiring!www.imvu.com/jobs
credits   Thanks
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
James birchler learning_from_experiments_at_imvu_sllconf_2011
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James birchler learning_from_experiments_at_imvu_sllconf_2011

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Presentation by James Birchler of IMVU at Startup Lessons Learned 2011 on May 23, 2011 in San Francisco

Published in: Business, Technology, Education
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Transcript of "James birchler learning_from_experiments_at_imvu_sllconf_2011"

  1. 1. Learning fromexperimentsat IMVU James Birchler (@JamesBirchler) Engineering Director, IMVU SLLCONF, San Francisco, MAY 23, 2011
  2. 2. $ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409
  3. 3. $ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409
  4. 4. Ask Question Got Do Research Hypothesis Science? TestAnalyze Data ConclusionReport Results
  5. 5. Question Results Research ScientificConclusion Method Hypothesis Analyze Data Test
  6. 6. Question Results Research Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test
  7. 7. Question Results Research Quack. Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test An Alleged “duck”
  8. 8. ExperimentationIS GOOD
  9. 9. RIGHT?
  10. 10. Culture
  11. 11. @copernicus
  12. 12. @copernicus#inquisition
  13. 13. @copernicus
  14. 14. @Giordano_Bruno
  15. 15. @Giordano_Bruno
  16. 16. @Galileo
  17. 17. @Galileo
  18. 18. @Jamesbirchler
  19. 19. Okay, I’ll run an Okay, I’ll run an Okay, I’ll run an experiment! Okay, I’ll run experiment! Okay, I’ll run an experiment! experiment experiment! Okay, I’ll run an experiment!Let’s make that Okay, I’ll run an easy to do! Okay, I’ll run an experiment! Prove your idea experiment! is the best!
  20. 20. Keep itsimple
  21. 21. if( setup_experiment(...) == "control" ) { // do it the old way} else {// do it the new way Simple To code}
  22. 22. SimpleTo manage
  23. 23. SimpleTo share
  24. 24. embracefailure
  25. 25. Freedom toExperiment
  26. 26. What could possibly go wrong?
  27. 27. simple toScrew up
  28. 28. XX
  29. 29. Recap…
  30. 30. We’re Hiring!www.imvu.com/jobs
  31. 31. credits Thanks

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