Dealgol - Lean Startup Machine NYC

DealGol
LeanStartupMachine
NYC April 2011
ArunRao Sergey NazarovAhmadaliArabshahi
Kim Collins Alex Shapiro Lukas Dziekan

DealGol Hypothesis
Small Businesses need help to decide on which daily deal site to place their offers.
And 100’s of others…

Initial Assumptions

Customer Insights – 10 Small Businesses
Merchants care about
The credibility of the daily deal site
How much of the offer the deal site would take
The number of expected customers from an offer
The overall marketing & exposure effects
The demographics of the deal sites
How to craft the best offer
Merchants are being inundated by requests from daily deal sites after they do one.
Merchants are not being locked into working exclusively with one site.

Customer Insights – Daily Deals Publishers
Groupon
Lead Generation department with a large budget in place
Dealzingo
Would be interested in paying for leads from a service
Signed up to be a Beta tester

Revised Assumptions

29 number of Visitors
0 number of Sign Ups

Methods of Driving Traffic
The following methods were used to drive traffic to the landing pages and consumer survey.
Craigslist Ads
Google Adwords
Facebook Postings
LinkedIn Group Postings
Twitter Postings
Personal email invitations to small businesses

8 Small Business Beta Testers
1 Publisher Beta Tester
Minimum Viable Product

Conclusion
What have we learned?
Our initial hypothesis has been validated
Small Business and Deal Site interest is there
More research is needed on financial viability
Next Steps
Show MVP to Beta Testers
Define more specific Small Business Pain Points

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Dealgol - Lean Startup Machine NYC

by Eric Ries

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