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Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
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Dealgol - Lean Startup Machine NYC

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FInalist presentation for Lean Startup Machine NY on April 03, 2011

FInalist presentation for Lean Startup Machine NY on April 03, 2011

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Transcript

  • 1. DealGol
    LeanStartupMachine
    NYC April 2011
    ArunRao Sergey NazarovAhmadaliArabshahi
    Kim Collins Alex Shapiro Lukas Dziekan
  • 2. DealGol Hypothesis
    Small Businesses need help to decide on which daily deal site to place their offers.
    And 100’s of others…
  • 3. Initial Assumptions
  • 4. Customer Insights – 10 Small Businesses
    Merchants care about
    The credibility of the daily deal site
    How much of the offer the deal site would take
    The number of expected customers from an offer
    The overall marketing & exposure effects
    The demographics of the deal sites
    How to craft the best offer
    Merchants are being inundated by requests from daily deal sites after they do one.
    Merchants are not being locked into working exclusively with one site.
  • 5. Customer Insights – Daily Deals Publishers
    Groupon
    • Lead Generation department with a large budget in place
    Dealzingo
    • Would be interested in paying for leads from a service
    • 6. Signed up to be a Beta tester
  • Revised Assumptions
  • 7. 29 number of Visitors
    0 number of Sign Ups
  • 8. 30 number of Visitors
    0 number of Sign Ups
  • 9. Methods of Driving Traffic
    The following methods were used to drive traffic to the landing pages and consumer survey.
    Craigslist Ads
    Google Adwords
    Facebook Postings
    LinkedIn Group Postings
    Twitter Postings
    Personal email invitations to small businesses
    59 number of Visitors
    0 number of Sign Ups
  • 10. 8 Small Business Beta Testers
    1 Publisher Beta Tester
    Minimum Viable Product
  • 11. Conclusion
    What have we learned?
    Our initial hypothesis has been validated
    Small Business and Deal Site interest is there
    More research is needed on financial viability
    Next Steps
    Show MVP to Beta Testers
    Define more specific Small Business Pain Points

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