Customer Insights – 10 Small Businesses Merchants care about The credibility of the daily deal site How much of the offer the deal site would take The number of expected customers from an offer The overall marketing & exposure effects The demographics of the deal sites How to craft the best offer Merchants are being inundated by requests from daily deal sites after they do one. Merchants are not being locked into working exclusively with one site.
Methods of Driving Traffic The following methods were used to drive traffic to the landing pages and consumer survey. Craigslist Ads Google Adwords Facebook Postings LinkedIn Group Postings Twitter Postings Personal email invitations to small businesses 59 number of Visitors 0 number of Sign Ups
8 Small Business Beta Testers 1 Publisher Beta Tester Minimum Viable Product
Conclusion What have we learned? Our initial hypothesis has been validated Small Business and Deal Site interest is there More research is needed on financial viability Next Steps Show MVP to Beta Testers Define more specific Small Business Pain Points