Your SlideShare is downloading. ×
0
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Dealgol  - Lean Startup Machine NYC
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Dealgol - Lean Startup Machine NYC

4,142

Published on

FInalist presentation for Lean Startup Machine NY on April 03, 2011

FInalist presentation for Lean Startup Machine NY on April 03, 2011

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,142
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. DealGol<br />LeanStartupMachine<br />NYC April 2011<br />ArunRao Sergey NazarovAhmadaliArabshahi<br />Kim Collins Alex Shapiro Lukas Dziekan<br />
  2. DealGol Hypothesis<br />Small Businesses need help to decide on which daily deal site to place their offers.<br />And 100’s of others…<br />
  3. Initial Assumptions<br />
  4. Customer Insights – 10 Small Businesses<br />Merchants care about<br />The credibility of the daily deal site<br />How much of the offer the deal site would take<br />The number of expected customers from an offer<br />The overall marketing & exposure effects<br />The demographics of the deal sites<br />How to craft the best offer<br />Merchants are being inundated by requests from daily deal sites after they do one.<br />Merchants are not being locked into working exclusively with one site.<br />
  5. Customer Insights – Daily Deals Publishers<br />Groupon<br /><ul><li>Lead Generation department with a large budget in place</li></ul>Dealzingo<br /><ul><li> Would be interested in paying for leads from a service
  6. Signed up to be a Beta tester </li></li></ul><li>Revised Assumptions<br />
  7. 29 number of Visitors<br />0 number of Sign Ups<br />
  8. 30 number of Visitors<br />0 number of Sign Ups<br />
  9. Methods of Driving Traffic<br />The following methods were used to drive traffic to the landing pages and consumer survey.<br />Craigslist Ads<br />Google Adwords<br />Facebook Postings<br />LinkedIn Group Postings<br />Twitter Postings<br />Personal email invitations to small businesses<br />59 number of Visitors<br />0 number of Sign Ups<br />
  10. 8 Small Business Beta Testers<br />1 Publisher Beta Tester<br />Minimum Viable Product<br />
  11. Conclusion<br />What have we learned?<br />Our initial hypothesis has been validated<br />Small Business and Deal Site interest is there <br />More research is needed on financial viability<br />Next Steps<br />Show MVP to Beta Testers<br />Define more specific Small Business Pain Points <br />

×