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Andres Glusman lean startup sxsw Meetup.com case study
 

Andres Glusman lean startup sxsw Meetup.com case study

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  • Reekedof process
  • Here’s the diagram of our testing setup with the changes I’ve just mentionedThere’s the user in the testing room, and me next to them with my laptop We’re running GTM, and I can monitor that, take notes and IM on my laptop Teams of developers now sit at their desks and watch the test on their own computers through the power of GoToMeeting, while the audio comes through their speakers (hopefully they are wearing earphones so they are not sharing the session with the whole office)
  • The rigs or “sleds” available for purchase online seemed expensive and complicated Some used multiple tiny cameras and required split screen viewing for the picture-in-picture effectWe decided to build it ourselves using equipment and technology we knew how to use already Take a look at the lower left image That’s the Meetup company tripod to which I have taped a paint stirring stick That stick is the platform for a $5 iPhone case that holds the testing phone A clamp on lamp is the anchor for our webcam, which remains in a fixed position above the iPhone The tester sits in from of the rig and can hold onto the iPhone without moving it much in relation to the camera We record the sessions with Quicktime using our webcam, which plays on our desktop in a viewer during the test- We can broadcast our desktop with GTM as we do with a website test to share it with the team in real time- Recordings of the screen and the user’s gestures come out nice and clear, and after awhile you are able to ignore the participant’s knees and feet moving under the camera
  • AS LONG AS YOUR SAMPLING IS GOOD -

Andres Glusman lean startup sxsw Meetup.com case study Andres Glusman lean startup sxsw Meetup.com case study Presentation Transcript

  • Beyond 2 guys in a garage
    1
    Customer Development at Meetup
    SXSW - March 2010
    Andres Glusman
  • What’s Meetup?
    Meetup Groups
    Designed for individuals to create their own Meetups from scratch
  • LEARN PHOTOGRAPHY
  • GET IN SHAPE
  • SOCIALIZE YOUR PUG
  • GET OUT OF THE HOUSE
  • SIT ‘N KNIT
  • GROW YOUR BUSINESS
  • CLIMB
  • REVEL…. ?
  • 11
    SPREAD THE LEAN STARTUP GOSPEL
  • 12
    What’s Meetup?
    Meetup Groups
    Designed for individuals to create their own Meetups from scratch
    Meetup Sponsorships
    Designed for organizations to reach, sponsor & support existing Meetup communities
    Meetup Everywhere
    Designed for organizations to spark
    user-generated `Meetup everywhere
  • 13
    Accidental Lean Startup
    Built on open source software
    Agile development with multiple pushes per day
    Customer Development
    Customer Development
  • 14
  • 15
  • Just started doing it
  • 17
  • “I’ll let you into the beta program if you agree to let my team watch you set it up”
  • 19
  • screen
    table
    I’m trying to….
    Me
    Paul
    computer
    developer
    developer
    developer
    Conference Room
  • “That was humbling”- A developer after the session
  • MALKOVICH BIAS:
    THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO
  • Watching people use the stuff you build, is the best way to confront the Malkovich Bias
  • Shifts the conversation from how I would use the website to how this useruses the website
  • On pace to do 600-800 sessions this year
    Will cost around $27,000 (less than 1 outsourced usability project)
  • Test 2-3 days a week (t, w, th)
    Setup tests prior to knowing what will be tested
    Recruit participants from community and through recruiter (compensate for their time)
    Use gotomeeting to broadcast sessions to developers
    Use silverback to record
    Do remote tests via gotomeeting
    Follow each session with discussion & notes/video
  • “This Group meets the first Saturday of every month “
    “This Group meets the first Saturday of every month “
    “This Group meets the first Saturday of every month “
    “This Group meets the first Saturday of every month “
  • Testing on our DIY iPhone Rig
    Similar approach to iPhone testing
  • Customer Development lessons learned
    Give team direct access to customers
    Look for boulders in the road
    Substitute frequency for precision
    Strip out costs wherever possible
    …but be willing to trade money for time
    Have discussions
    Launch & learn
    Do as much as you can in low tech way, then scale
  • Lessons apply to…
    Customer interviews for current/new platforms
    Community & coaching initiatives
    Discovering sales approaches for new platforms
    Modeling & projections
    Etc
    30
  • Still lots to learn
    31
  • Drop me a note
    Andres Glusman
    andres@meetup.com
    @glusman
    32