Your SlideShare is downloading. ×
Andres Glusman - 2012 Lean Startup Conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Andres Glusman - 2012 Lean Startup Conference

7,196
views

Published on


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,196
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Reekedof process
  • http://www.flickr.com/photos/cjcam/2662387745/lightbox/
  • Transcript

    • 1. 3 MYTHS ABOUT GOING LEAN Andres Glusman VP - Product, Strategy & Community Meetup DEC 2012 @glusman
    • 2. @glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
    • 3. @glusman
    • 4. @glusman
    • 5. 5 @glusman
    • 6. MYTH 1:People give a damn about “Lean” @glusman
    • 7. 7 @glusman
    • 8. 8 @glusman
    • 9. PROCESS9 @glusman
    • 10. Just started doing it @glusman
    • 11. Just started doing it @glusman
    • 12. 12 @glusman
    • 13. On pace to do 600 usability sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
    • 14. Shorten the time between someoneat Meetup wondering how someonewould react to something andactually watching someone reactto something @glusman
    • 15. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY LIKE YOU DO @glusma @glusman
    • 16. Shifts the conversation fromhow I would use thewebsite to how this useruses the website @glusman
    • 17. REALITY 1:People give a damn about lean @glusman
    • 18. MYTH 2:People want to test things @glusman
    • 19. @glusman
    • 20. REALITY:People want to test things @glusman
    • 21. 21 @glusman
    • 22. “I guess I’m not reallypsyched about spending my time running split tests” @glusman
    • 23. Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% lift• Algorithm changes  42% lift23 @glusman
    • 24. “Let’s test it!” @glusman
    • 25. What wouldyou do if youassumed you would fail? @glusman
    • 26. 26 @glusman
    • 27. 27 @glusman
    • 28. GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28 @glusman
    • 29. REALITY:People want to test thingsthat people use @glusman
    • 30. MYTH 3: You can test your way to agreat experience @glusman
    • 31. “Let’s test it!” @glusman
    • 32. 32 @glusman
    • 33. 33 (credit @jasonfried) @glusman
    • 34. DESIGN + LEAN34 @glusman
    • 35. 35 @glusman
    • 36. 36 @glusman
    • 37. 37 @glusman
    • 38. 2 3138 @glusman
    • 39. 39 @glusman
    • 40. REALITY 3:Vision guides experiments + Experimentsvalidate vision @glusman
    • 41. Andres Glusmanandres@meetup.com@glusman41 @glusman