3 MYTHS ABOUT GOING LEAN               Andres Glusman VP - Product, Strategy & Community Meetup                 DEC 2012  ...
@glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
@glusman
@glusman
5    @glusman
MYTH 1:People give a damn about   “Lean”                @glusman
7    @glusman
8    @glusman
PROCESS9              @glusman
Just started doing it                        @glusman
Just started doing it                        @glusman
12     @glusman
On pace to do 600 usability sessions this                 year        Will cost around $30,000(less than 1 outsourced usab...
Shorten the time between someoneat Meetup wondering how someonewould react to something           andactually watching som...
MALKOVICH         BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY       LIKE YOU DO                        @glus...
Shifts the conversation fromhow I would use thewebsite to how this useruses the website                         @glusman
REALITY 1:People give a damn about    lean                @glusman
MYTH 2:People want to  test things              @glusman
@glusman
REALITY:People want to  test things               @glusman
21     @glusman
“I guess I’m not reallypsyched about spending my  time running split tests”                         @glusman
Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% l...
“Let’s test it!”                   @glusman
What wouldyou do if youassumed you would fail?           @glusman
26     @glusman
27     @glusman
GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28                           @glusman
REALITY:People want to  test thingsthat people use               @glusman
MYTH 3:  You can test  your way to agreat experience               @glusman
“Let’s test it!”                   @glusman
32     @glusman
33   (credit @jasonfried)   @glusman
DESIGN + LEAN34                 @glusman
35     @glusman
36     @glusman
37     @glusman
2   3138             @glusman
39     @glusman
REALITY 3:Vision guides experiments       + Experimentsvalidate vision                  @glusman
Andres Glusmanandres@meetup.com@glusman41                    @glusman
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Andres Glusman - 2012 Lean Startup Conference

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  • Andres Glusman - 2012 Lean Startup Conference

    1. 1. 3 MYTHS ABOUT GOING LEAN Andres Glusman VP - Product, Strategy & Community Meetup DEC 2012 @glusman
    2. 2. @glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
    3. 3. @glusman
    4. 4. @glusman
    5. 5. 5 @glusman
    6. 6. MYTH 1:People give a damn about “Lean” @glusman
    7. 7. 7 @glusman
    8. 8. 8 @glusman
    9. 9. PROCESS9 @glusman
    10. 10. Just started doing it @glusman
    11. 11. Just started doing it @glusman
    12. 12. 12 @glusman
    13. 13. On pace to do 600 usability sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
    14. 14. Shorten the time between someoneat Meetup wondering how someonewould react to something andactually watching someone reactto something @glusman
    15. 15. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY LIKE YOU DO @glusma @glusman
    16. 16. Shifts the conversation fromhow I would use thewebsite to how this useruses the website @glusman
    17. 17. REALITY 1:People give a damn about lean @glusman
    18. 18. MYTH 2:People want to test things @glusman
    19. 19. @glusman
    20. 20. REALITY:People want to test things @glusman
    21. 21. 21 @glusman
    22. 22. “I guess I’m not reallypsyched about spending my time running split tests” @glusman
    23. 23. Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% lift• Algorithm changes  42% lift23 @glusman
    24. 24. “Let’s test it!” @glusman
    25. 25. What wouldyou do if youassumed you would fail? @glusman
    26. 26. 26 @glusman
    27. 27. 27 @glusman
    28. 28. GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28 @glusman
    29. 29. REALITY:People want to test thingsthat people use @glusman
    30. 30. MYTH 3: You can test your way to agreat experience @glusman
    31. 31. “Let’s test it!” @glusman
    32. 32. 32 @glusman
    33. 33. 33 (credit @jasonfried) @glusman
    34. 34. DESIGN + LEAN34 @glusman
    35. 35. 35 @glusman
    36. 36. 36 @glusman
    37. 37. 37 @glusman
    38. 38. 2 3138 @glusman
    39. 39. 39 @glusman
    40. 40. REALITY 3:Vision guides experiments + Experimentsvalidate vision @glusman
    41. 41. Andres Glusmanandres@meetup.com@glusman41 @glusman

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