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Andres Glusman - 2012 Lean Startup Conference
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Transcript

  • 1. 3 MYTHS ABOUT GOING LEAN Andres Glusman VP - Product, Strategy & Community Meetup DEC 2012 @glusman
  • 2. @glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
  • 3. @glusman
  • 4. @glusman
  • 5. 5 @glusman
  • 6. MYTH 1:People give a damn about “Lean” @glusman
  • 7. 7 @glusman
  • 8. 8 @glusman
  • 9. PROCESS9 @glusman
  • 10. Just started doing it @glusman
  • 11. Just started doing it @glusman
  • 12. 12 @glusman
  • 13. On pace to do 600 usability sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
  • 14. Shorten the time between someoneat Meetup wondering how someonewould react to something andactually watching someone reactto something @glusman
  • 15. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY LIKE YOU DO @glusma @glusman
  • 16. Shifts the conversation fromhow I would use thewebsite to how this useruses the website @glusman
  • 17. REALITY 1:People give a damn about lean @glusman
  • 18. MYTH 2:People want to test things @glusman
  • 19. @glusman
  • 20. REALITY:People want to test things @glusman
  • 21. 21 @glusman
  • 22. “I guess I’m not reallypsyched about spending my time running split tests” @glusman
  • 23. Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% lift• Algorithm changes  42% lift23 @glusman
  • 24. “Let’s test it!” @glusman
  • 25. What wouldyou do if youassumed you would fail? @glusman
  • 26. 26 @glusman
  • 27. 27 @glusman
  • 28. GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28 @glusman
  • 29. REALITY:People want to test thingsthat people use @glusman
  • 30. MYTH 3: You can test your way to agreat experience @glusman
  • 31. “Let’s test it!” @glusman
  • 32. 32 @glusman
  • 33. 33 (credit @jasonfried) @glusman
  • 34. DESIGN + LEAN34 @glusman
  • 35. 35 @glusman
  • 36. 36 @glusman
  • 37. 37 @glusman
  • 38. 2 3138 @glusman
  • 39. 39 @glusman
  • 40. REALITY 3:Vision guides experiments + Experimentsvalidate vision @glusman
  • 41. Andres Glusmanandres@meetup.com@glusman41 @glusman