Andres Glusman - 2012 Lean Startup Conference

8,107
-1

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,107
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Reekedof process
  • http://www.flickr.com/photos/cjcam/2662387745/lightbox/
  • Andres Glusman - 2012 Lean Startup Conference

    1. 3 MYTHS ABOUT GOING LEAN Andres Glusman VP - Product, Strategy & Community Meetup DEC 2012 @glusman
    2. @glusman://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/
    3. @glusman
    4. @glusman
    5. 5 @glusman
    6. MYTH 1:People give a damn about “Lean” @glusman
    7. 7 @glusman
    8. 8 @glusman
    9. PROCESS9 @glusman
    10. Just started doing it @glusman
    11. Just started doing it @glusman
    12. 12 @glusman
    13. On pace to do 600 usability sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
    14. Shorten the time between someoneat Meetup wondering how someonewould react to something andactually watching someone reactto something @glusman
    15. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THATEVERYONE USES TECHNOLOGY LIKE YOU DO @glusma @glusman
    16. Shifts the conversation fromhow I would use thewebsite to how this useruses the website @glusman
    17. REALITY 1:People give a damn about lean @glusman
    18. MYTH 2:People want to test things @glusman
    19. @glusman
    20. REALITY:People want to test things @glusman
    21. 21 @glusman
    22. “I guess I’m not reallypsyched about spending my time running split tests” @glusman
    23. Tested easy things:• Sales funnel  10% lift• Subject lines  7% lift• Buttons in email  8% lift• Onboarding flow  30% lift• Algorithm changes  42% lift23 @glusman
    24. “Let’s test it!” @glusman
    25. What wouldyou do if youassumed you would fail? @glusman
    26. 26 @glusman
    27. 27 @glusman
    28. GO AFTER THE THINGS THAT WILLCAUSE US TO FAIL AS FAST ANDOFTEN AS WE CAN28 @glusman
    29. REALITY:People want to test thingsthat people use @glusman
    30. MYTH 3: You can test your way to agreat experience @glusman
    31. “Let’s test it!” @glusman
    32. 32 @glusman
    33. 33 (credit @jasonfried) @glusman
    34. DESIGN + LEAN34 @glusman
    35. 35 @glusman
    36. 36 @glusman
    37. 37 @glusman
    38. 2 3138 @glusman
    39. 39 @glusman
    40. REALITY 3:Vision guides experiments + Experimentsvalidate vision @glusman
    41. Andres Glusmanandres@meetup.com@glusman41 @glusman

    ×