2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf
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2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf

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Presented by Eric Ries at http://sllconf.com on April 23, 2010 in SF

Presented by Eric Ries at http://sllconf.com on April 23, 2010 in SF

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  • Full Name Full Name Comment goes here.
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  • Great talk on entrepreneurship.

    Stulangperdana
    www.mdamin76.com/
    www.sprintringtones.org/
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  • Thank you: sponsors, mentors, volunteers, Charles, David, Erin
  • Conference structure
  • Truth: The Lean Startup method is not about cost, it is about speed. Lean Startups waste less money, because they use a disciplined approach to testing new products and ideas. Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers, and a disciplined approach to product development.
  • Truth: The Lean Startup methodology applies to all companies that face uncertainty about what customers will want. This is true regardless of industry or even scale of company: many large companies depend on their ability to create disruptive innovation. Those general managers are entrepreneurs, too. And they can benefit from the speed and discipline of starting with a minimum viable product and then learning and iterating continuously.
  • Truth: There’s nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated. Because lean startups focus on validating their riskiest assumptions first, they sometimes charge money for their product from day one – but not always.
  • Truth: Lean Startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality. They use customer development, split-testing, and actionable analytics as vehicles for learning about how to make their vision successful. But they do not blindly do what customers tell them, nor do they mechanically attempt to optimize numbers. Along the way, they pivot away from the elements of the vision that are delusional and double-down on the elements that show promise.

2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf Presentation Transcript

  • 1. Welcome
    #leanstartup
    #sllconf
    Eric Ries (@ericries)
    http://StartupLessonsLearned.com
  • 2. Entrepreneurship = Awesome
    It is the best time in the history of the world to be an entrepreneur
    Costs are falling in all industries
    Barriers are being destroyed
    Disruption and chaos are everywhere
  • 3. Why build a startup?
    Only entrepreneurship combines these three elements
    Change the world
    Build an organization of lasting value
    Make customers’ lives better
  • 4.
  • 5. What is a startup?
    • A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
    • 6. Nothing to do with size of company, sector of the economy, or industry
  • Entrepreneurship is management
    • Our goal is to create an institution, not just a product
    • 7. Traditional management practices fail
    - “general management” as taught to MBAs
    • Need practices and principles geared to the startup context of extreme uncertainty
    • 8. Not just for “two guys in a garage”
  • Making Progress
    • In a lean transformation, question #1 is – which activities are value-creating and which are waste?
    • 9. In traditional business, value is created by delivering products or services to customers
    • 10. In a startup, the product and customer are unknowns
    • 11. We need a new definition of value for startups:validated learning about customers
  • Minimize TOTAL time through the loop
  • 12. There’s much more…
    Build Faster
    Unit Tests
    Usability Tests
    Continuous Integration
    Incremental Deployment
    Free & Open-Source
    Components
    Cloud Computing
    Cluster Immune System
    Just-in-time Scalability
    Refactoring
    Developer Sandbox
    Minimum Viable Product
    Learn Faster
    Split Tests
    Customer Interviews
    Customer Development
    Five Whys Root Cause
    Analysis
    Customer Advisory Board
    Falsifiable Hypotheses
    Product Owner
    Accountability
    Customer Archetypes
    Cross-functional Teams
    Semi-autonomous Teams
    Smoke Tests
    Measure Faster
    Funnel Analysis
    Cohort Analysis
    Net Promoter Score
    Search Engine Marketing
    Real-Time Alerting
    Predictive Monitoring
    Measure Faster
    Split Tests
    Clear Product Owner
    Continuous Deployment
    Usability Tests
    Real-time Monitoring
    Customer Liaison
  • 13.
  • 14. Myth #1
    Myth
    Lean means cheap. Lean startups try tospend as little money as possible.
    Truth The Lean Startup method is not about cost,it is about speed.
  • 15. Myth #2
    Myth
    The Lean Startup is only forWeb 2.0/internet/consumer software companies.
    Truth The Lean Startup applies to all companies that face uncertainty about what customers will want.
  • 16. Myth #3
    Myth
    Lean Startups are small bootstrapped startups.
    Truth Lean Startups are ambitious and are able
    to deploy large amounts of capital.
  • 17. Myth #4
    Myth
    Lean Startups replace vision with dataor customer feedback.
    Truth Lean Startups are driven by a compelling vision, and are rigorous about testing each element of this vision
  • 18. Today
    What does progress look like in a startup?
    How do you know it’s time to pivot?
    What is the minimum viable product?
    Do Lean Startup methods scale?
    What is the role of design?
    How do we reconcile vision and customer data?