2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf

Welcome
#leanstartup
#sllconf
Eric Ries (@ericries)
http://StartupLessonsLearned.com

Entrepreneurship = Awesome
It is the best time in the history of the world to be an entrepreneur
Costs are falling in all industries
Barriers are being destroyed
Disruption and chaos are everywhere

Why build a startup?
Only entrepreneurship combines these three elements
Change the world
Build an organization of lasting value
Make customers’ lives better

What is a startup?
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
Nothing to do with size of company, sector of the economy, or industry

Entrepreneurship is management
Our goal is to create an institution, not just a product
Traditional management practices fail
- “general management” as taught to MBAs
Need practices and principles geared to the startup context of extreme uncertainty
Not just for “two guys in a garage”

Making Progress
In a lean transformation, question #1 is – which activities are value-creating and which are waste?
In traditional business, value is created by delivering products or services to customers
In a startup, the product and customer are unknowns
We need a new definition of value for startups:validated learning about customers

Minimize TOTAL time through the loop

There’s much more…
Build Faster
Unit Tests
Usability Tests
Continuous Integration
Incremental Deployment
Free & Open-Source
Components
Cloud Computing
Cluster Immune System
Just-in-time Scalability
Refactoring
Developer Sandbox
Minimum Viable Product
Learn Faster
Split Tests
Customer Interviews
Customer Development
Five Whys Root Cause
Analysis
Customer Advisory Board
Falsifiable Hypotheses
Product Owner
Accountability
Customer Archetypes
Cross-functional Teams
Semi-autonomous Teams
Smoke Tests
Measure Faster
Funnel Analysis
Cohort Analysis
Net Promoter Score
Search Engine Marketing
Real-Time Alerting
Predictive Monitoring
Measure Faster
Split Tests
Clear Product Owner
Continuous Deployment
Usability Tests
Real-time Monitoring
Customer Liaison

Myth #1
Myth
Lean means cheap. Lean startups try tospend as little money as possible.
Truth The Lean Startup method is not about cost,it is about speed.

Myth #2
Myth
The Lean Startup is only forWeb 2.0/internet/consumer software companies.
Truth The Lean Startup applies to all companies that face uncertainty about what customers will want.

Myth #3
Myth
Lean Startups are small bootstrapped startups.
Truth Lean Startups are ambitious and are able
to deploy large amounts of capital.

Myth #4
Myth
Lean Startups replace vision with dataor customer feedback.
Truth Lean Startups are driven by a compelling vision, and are rigorous about testing each element of this vision

Today
What does progress look like in a startup?
How do you know it’s time to pivot?
What is the minimum viable product?
Do Lean Startup methods scale?
What is the role of design?
How do we reconcile vision and customer data?

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2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf

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2010 04 23 Startup Lessons Learned conference welcome slides by Eric Ries #sllconf Presentation Transcript