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1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
1430   jeff gothelf - the ladders case study - sll-conf_2011_gothelf
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1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

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  • #LeanUX hash tag
  • Transcript

    • 1. How TheLadders.com Got Out of the Deliverables Business
      A Case Study
      #LeanUX | @jboogie
      http://talkingtraffic.org/wp-content/images/stack_documents.jpg
    • 2. Who is this guy?
      I like to point
      Jeff Gothelf
      Currently:
      Director of UX at TheLadders.com
      Previously:
      Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
      Blog:
      www.jeffgothelf.com/blog
      Twitter:
      @jboogie
      Email:
      jgothelf@theladders.com
    • 3. Job site for professionals earning $100k or more and the recruiters/employers looking to hire them.
      #LeanUX | @jboogie
    • 4. Everything was butterflies and rainbows in our waterfall world
      I couldn’t find a pic of a waterfall, a rainbow AND butterflies….sorry.
      • 3-9 month release cycles
      • 5. Thick functional specs
      • 6. In-depth wireframe decks
      • 7. Long visual design cycles
      • 8. Late-stage user validation and testing
      • 9. Explicit hand-offs
      #LeanUX | @jboogie
      http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg
    • 10. We were in the deliverables business
      It was the way we’d “always” worked
      #LeanUX | @jboogie
      http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg
    • 11. …and then we became an Agile shop
      Moving away from big design up front and deliverables
      We needed to get out of the deliverables business!
      #LeanUX | @jboogie
    • 12. Tactic 1: Style guides
      #LeanUX | @jboogie
    • 13. Style guides get the mundane out of the way
      Allow team to focus on core design problems
      #LeanUX | @jboogie
    • 14. Create a re-usable asset library
      Not just for designers, but for developers too!
      #LeanUX | @jboogie
    • 15. Tactic 2: Collaborative Problem Solving
      #LeanUX | @jboogie
    • 16. Design studios
      Focus the team on solving a problem, not implementing a solution
      #LeanUX | @jboogie
    • 17. Outcome, not output
      Create just enough design to get started
      #LeanUX | @jboogie
    • 18. Tactic 3: Pair developers and designers
      #LeanUX | @jboogie
    • 19. Pairing saves time
      It also levels the playing field
      #LeanUX | @jboogie
      http://hoveringartdirectors.tumblr.com/page/2
    • 20. Big Learning #1: Human to human > Paper to human
      #LeanUX | @jboogie
    • 21. Conversation and collaboration are faster
      Get to validated learningsearlier
      #LeanUX | @jboogie
      http://www.enterpriseirregulars.com/wordpress/wp-content/uploads/2010/04/conversation.jpg
    • 22. Big Learning #2: Personality and attitude are key to success
      #LeanUX | @jboogie
    • 23. Stay open to new ways of working together
      Transparency builds trust
      #LeanUX | @jboogie
    • 24. Thanks!
      Please reach out with questions.
      @jboogie
      jeff@jeffgothelf.com
      www.jeffgothelf.com/blog
      #LeanUX | @jboogie

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