Building A Personal Brand


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Building A Personal Brand

  1. 1. Building a Personal Brand Through Social Media Joshua Tabin, President of Mosaic CFO Chief Rainmaker and Shaman of Startup Houston
  2. 2. The old view of my self…
  3. 3. Social Media Josh
  4. 4. Social media allows how you represent yourself to blossom and bloom…
  5. 5. An roadmap for social media <ul><li>First, join the following social networks: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Next, connect the dots among your existing contacts in each network </li></ul><ul><li>Finally, start socializing </li></ul>
  6. 6. The social networks worth a damn <ul><li>Facebook </li></ul><ul><ul><li>Primarily friends, family and old acquaintances allows your personal interests to come to light </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>A must for professional networking, it is the de-facto site for making professional connections </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Blogging is a full time job so unless you plan on devoting significant time to it, join Twitter and “micro-blog” instead (limited to 140 characters telling your network, and the whole Twitter-verse, what you are doing) </li></ul></ul>
  7. 7. Connecting the dots & making choices <ul><li>Quantity </li></ul><ul><li>Quality </li></ul><ul><li>Plus: multiple network connections will allow you to reach far and wide to people several degrees away from you </li></ul><ul><li>Minus: tenuous relationships do not tend to garner long term brand appeal: acquaintances versus friends </li></ul><ul><li>Plus: introductions from close connections are more valuable than cold calls </li></ul><ul><li>Minus: your reach will be limited to a few degrees away from close ties </li></ul>
  8. 8. Get out there! <ul><li>Very few profit from collecting connections </li></ul><ul><li>You need to turn links into “true” connections by making an effort to get to know new people </li></ul><ul><li>An introvert in social situations will be able to use these tools to make connections with people of similar interests allowing for a more “safe” social environment </li></ul>
  9. 9. Watch out! <ul><li>Resist the urge to join every network that pops up…not everyone is a first mover or needs to be </li></ul><ul><li>Feel okay about declining weak connections that don’t seem to make sense…you own your presence in your network </li></ul>
  10. 10. Social media is a tool…use it! <ul><li>Nothing compares to in person contact, so don’t expect social media to change that. </li></ul><ul><li>What social media provides is a way to better target, solicit and address new market opportunities, personally and professionally. </li></ul><ul><li>The world is flatter than ever…get out and see for yourself. </li></ul>
  11. 11. NOW GO GET SOCIAL!!! <ul><li>Joshua Tabin </li></ul><ul><li> & </li></ul><ul><li>[email_address] & </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
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