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Building A Personal Brand
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Building A Personal Brand


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  • 1. Building a Personal Brand Through Social Media Joshua Tabin, President of Mosaic CFO Chief Rainmaker and Shaman of Startup Houston
  • 2. The old view of my self…
  • 3. Social Media Josh
  • 4. Social media allows how you represent yourself to blossom and bloom…
  • 5. An roadmap for social media
    • First, join the following social networks:
      • Facebook
      • LinkedIn
      • Twitter
    • Next, connect the dots among your existing contacts in each network
    • Finally, start socializing
  • 6. The social networks worth a damn
    • Facebook
      • Primarily friends, family and old acquaintances allows your personal interests to come to light
    • LinkedIn
      • A must for professional networking, it is the de-facto site for making professional connections
    • Twitter
      • Blogging is a full time job so unless you plan on devoting significant time to it, join Twitter and “micro-blog” instead (limited to 140 characters telling your network, and the whole Twitter-verse, what you are doing)
  • 7. Connecting the dots & making choices
    • Quantity
    • Quality
    • Plus: multiple network connections will allow you to reach far and wide to people several degrees away from you
    • Minus: tenuous relationships do not tend to garner long term brand appeal: acquaintances versus friends
    • Plus: introductions from close connections are more valuable than cold calls
    • Minus: your reach will be limited to a few degrees away from close ties
  • 8. Get out there!
    • Very few profit from collecting connections
    • You need to turn links into “true” connections by making an effort to get to know new people
    • An introvert in social situations will be able to use these tools to make connections with people of similar interests allowing for a more “safe” social environment
  • 9. Watch out!
    • Resist the urge to join every network that pops up…not everyone is a first mover or needs to be
    • Feel okay about declining weak connections that don’t seem to make sense…you own your presence in your network
  • 10. Social media is a tool…use it!
    • Nothing compares to in person contact, so don’t expect social media to change that.
    • What social media provides is a way to better target, solicit and address new market opportunities, personally and professionally.
    • The world is flatter than ever…get out and see for yourself.
  • 11. NOW GO GET SOCIAL!!!
    • Joshua Tabin
    • &
    • [email_address] &