Building a Personal Brand Through Social Media Joshua Tabin, President of Mosaic CFO Chief Rainmaker and Shaman of Startup Houston

The old view of my self…

Social Media Josh

Social media allows how you represent yourself to blossom and bloom…

An roadmap for social media First, join the following social networks: Facebook LinkedIn Twitter Next, connect the dots among your existing contacts in each network Finally, start socializing

First, join the following social networks:

Facebook

LinkedIn

Twitter

Next, connect the dots among your existing contacts in each network

Finally, start socializing

The social networks worth a damn Facebook Primarily friends, family and old acquaintances allows your personal interests to come to light LinkedIn A must for professional networking, it is the de-facto site for making professional connections Twitter Blogging is a full time job so unless you plan on devoting significant time to it, join Twitter and “micro-blog” instead (limited to 140 characters telling your network, and the whole Twitter-verse, what you are doing)

Facebook

Primarily friends, family and old acquaintances allows your personal interests to come to light

LinkedIn

A must for professional networking, it is the de-facto site for making professional connections

Twitter

Blogging is a full time job so unless you plan on devoting significant time to it, join Twitter and “micro-blog” instead (limited to 140 characters telling your network, and the whole Twitter-verse, what you are doing)

Connecting the dots & making choices Quantity Quality Plus: multiple network connections will allow you to reach far and wide to people several degrees away from you Minus: tenuous relationships do not tend to garner long term brand appeal: acquaintances versus friends Plus: introductions from close connections are more valuable than cold calls Minus: your reach will be limited to a few degrees away from close ties

Quantity

Quality

Plus: multiple network connections will allow you to reach far and wide to people several degrees away from you

Minus: tenuous relationships do not tend to garner long term brand appeal: acquaintances versus friends

Plus: introductions from close connections are more valuable than cold calls

Minus: your reach will be limited to a few degrees away from close ties

Get out there! Very few profit from collecting connections You need to turn links into “true” connections by making an effort to get to know new people An introvert in social situations will be able to use these tools to make connections with people of similar interests allowing for a more “safe” social environment

Very few profit from collecting connections

You need to turn links into “true” connections by making an effort to get to know new people

An introvert in social situations will be able to use these tools to make connections with people of similar interests allowing for a more “safe” social environment

Watch out! Resist the urge to join every network that pops up…not everyone is a first mover or needs to be Feel okay about declining weak connections that don’t seem to make sense…you own your presence in your network

Resist the urge to join every network that pops up…not everyone is a first mover or needs to be

Feel okay about declining weak connections that don’t seem to make sense…you own your presence in your network

Social media is a tool…use it! Nothing compares to in person contact, so don’t expect social media to change that. What social media provides is a way to better target, solicit and address new market opportunities, personally and professionally. The world is flatter than ever…get out and see for yourself.

Nothing compares to in person contact, so don’t expect social media to change that.

What social media provides is a way to better target, solicit and address new market opportunities, personally and professionally.

The world is flatter than ever…get out and see for yourself.

NOW GO GET SOCIAL!!! Joshua Tabin josh@mosaiccfo.com & blog.mosaiccfo.com [email_address] & www.startuphouston.com www.facebook.com/profile.php?id=511567771 www.linkedin.com/in/tabin twitter.com/joshtabin

Joshua Tabin

josh@mosaiccfo.com & blog.mosaiccfo.com

[email_address] & www.startuphouston.com

www.facebook.com/profile.php?id=511567771

www.linkedin.com/in/tabin

twitter.com/joshtabin