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Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
Building A Personal Brand
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Building A Personal Brand

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  • 1. Building a Personal Brand Through Social Media Joshua Tabin, President of Mosaic CFO Chief Rainmaker and Shaman of Startup Houston
  • 2. The old view of my self…
  • 3. Social Media Josh
  • 4. Social media allows how you represent yourself to blossom and bloom…
  • 5. An roadmap for social media <ul><li>First, join the following social networks: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Next, connect the dots among your existing contacts in each network </li></ul><ul><li>Finally, start socializing </li></ul>
  • 6. The social networks worth a damn <ul><li>Facebook </li></ul><ul><ul><li>Primarily friends, family and old acquaintances allows your personal interests to come to light </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>A must for professional networking, it is the de-facto site for making professional connections </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Blogging is a full time job so unless you plan on devoting significant time to it, join Twitter and “micro-blog” instead (limited to 140 characters telling your network, and the whole Twitter-verse, what you are doing) </li></ul></ul>
  • 7. Connecting the dots & making choices <ul><li>Quantity </li></ul><ul><li>Quality </li></ul><ul><li>Plus: multiple network connections will allow you to reach far and wide to people several degrees away from you </li></ul><ul><li>Minus: tenuous relationships do not tend to garner long term brand appeal: acquaintances versus friends </li></ul><ul><li>Plus: introductions from close connections are more valuable than cold calls </li></ul><ul><li>Minus: your reach will be limited to a few degrees away from close ties </li></ul>
  • 8. Get out there! <ul><li>Very few profit from collecting connections </li></ul><ul><li>You need to turn links into “true” connections by making an effort to get to know new people </li></ul><ul><li>An introvert in social situations will be able to use these tools to make connections with people of similar interests allowing for a more “safe” social environment </li></ul>
  • 9. Watch out! <ul><li>Resist the urge to join every network that pops up…not everyone is a first mover or needs to be </li></ul><ul><li>Feel okay about declining weak connections that don’t seem to make sense…you own your presence in your network </li></ul>
  • 10. Social media is a tool…use it! <ul><li>Nothing compares to in person contact, so don’t expect social media to change that. </li></ul><ul><li>What social media provides is a way to better target, solicit and address new market opportunities, personally and professionally. </li></ul><ul><li>The world is flatter than ever…get out and see for yourself. </li></ul>
  • 11. NOW GO GET SOCIAL!!! <ul><li>Joshua Tabin </li></ul><ul><li>josh@mosaiccfo.com & blog.mosaiccfo.com </li></ul><ul><li>[email_address] & www.startuphouston.com </li></ul><ul><li>www.facebook.com/profile.php?id=511567771 </li></ul><ul><li>www.linkedin.com/in/tabin </li></ul><ul><li>twitter.com/joshtabin </li></ul>

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