Author Eric Ries defines a startup as "A human institution designed to create something new under conditions of extreme uncertainty." But running a startup means making hard decisions every day. So how do founders make those tough decisions in a world of high uncertainty? Essentially, you have to learn how to bet. Everything from a hire, to a product launch, to a pricing decision is at best an informed bet.
Pushlife founder and CEO Ray Reddy bet his way through an emerging mobile commerce space and ultimately to an acquisition by Google, and in this session, he'll discuss the many tough decisions his company had to make—and he continues to make—from its founding to its acquisition by Google, and beyond. He'll explore topics such as betting on trends before they're obvious; betting on the right timing for a market; and striking a balance between short-term cash flow and long-term strategic positioning.