The Art of the Hustle - Street Smarts for Startups - Anand Agarawala

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How the hell does a kid from Calgary turn his Masters Thesis into a TED Talk and venture backed startup that eventually gets bought by Google? Anand breaks down some of the street fighting tactics that he learned along the way, like how to get crazy amounts of press, what led to the acquisition and how he raised lots of free money. Don't knock the hustle.

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The Art of the Hustle - Street Smarts for Startups - Anand Agarawala

  1. 1. The Art of the Hustle Street Smarts for Startups Anand Agarawala http://honeybrown.caFriday, July 15, 2011
  2. 2. My HustleFriday, July 15, 2011
  3. 3. Friday, July 15, 2011
  4. 4. Friday, July 15, 2011
  5. 5. Friday, July 15, 2011
  6. 6. Friday, July 15, 2011
  7. 7. University of Toronto Masters ThesisFriday, July 15, 2011
  8. 8. Friday, July 15, 2011
  9. 9. Friday, July 15, 2011
  10. 10. Friday, July 15, 2011
  11. 11. Friday, July 15, 2011
  12. 12. Friday, July 15, 2011
  13. 13. +Friday, July 15, 2011
  14. 14. Friday, July 15, 2011
  15. 15. Friday, July 15, 2011
  16. 16. HustleFriday, July 15, 2011
  17. 17. 1+1 = 5Friday, July 15, 2011
  18. 18. Friday, July 15, 2011
  19. 19. Friday, July 15, 2011
  20. 20. Friday, July 15, 2011
  21. 21. Friday, July 15, 2011
  22. 22. Relentless Hunger + CreativityFriday, July 15, 2011
  23. 23. Friday, July 15, 2011
  24. 24. → → MSc ThesisFriday, July 15, 2011
  25. 25. → → DemoCamp 6Friday, July 15, 2011
  26. 26. → DemoCamp 6 →Friday, July 15, 2011
  27. 27. →Friday, July 15, 2011
  28. 28. → VC $’sFriday, July 15, 2011
  29. 29. → $$$ →Friday, July 15, 2011
  30. 30. → →Friday, July 15, 2011
  31. 31. → →Friday, July 15, 2011
  32. 32. → → ...Friday, July 15, 2011
  33. 33. ... → Friday, July 15, 2011
  34. 34. The Art Of Getting PressFriday, July 15, 2011
  35. 35. Friday, July 15, 2011
  36. 36. Friday, July 15, 2011
  37. 37. The Art of Getting PressFriday, July 15, 2011
  38. 38. The Art of Getting Press • Have something to talk about. Don’t be derivativeFriday, July 15, 2011
  39. 39. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friendsFriday, July 15, 2011
  40. 40. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends • Package it up for them. Tell a Story.Friday, July 15, 2011
  41. 41. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends • Package it up for them. Tell a Story. • Talking points (raised a round recently? famous angels? backlink to interesting trend/previous story)Friday, July 15, 2011
  42. 42. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends • Package it up for them. Tell a Story. • Talking points (raised a round recently? famous angels? backlink to interesting trend/previous story) • Tricks: invite giveaways, press loves exclusivityFriday, July 15, 2011
  43. 43. What if my startup isn’t demo-candy?Friday, July 15, 2011
  44. 44. What if my startup isn’t demo-candy?Friday, July 15, 2011
  45. 45. Friday, July 15, 2011
  46. 46. The Art Of Free MoneyFriday, July 15, 2011
  47. 47. We raised $140k+ of free government moneyFriday, July 15, 2011
  48. 48. We raised $140k+ of free government money • Canada has awesome grant programsFriday, July 15, 2011
  49. 49. We raised $140k+ of free government money • Canada has awesome grant programs • Before you spend • $60k U of Toronto, Heffernan Fellowship • $50k OCE Market Readiness • $30k NRC IRAP Youth Employment Strategy grants ($15k each student)Friday, July 15, 2011
  50. 50. We raised $140k+ of free government money • Canada has awesome grant programs • Before you spend • $60k U of Toronto, Heffernan Fellowship • $50k OCE Market Readiness • $30k NRC IRAP Youth Employment Strategy grants ($15k each student) • After you spend • $100k’s SRED. Get back ~70% of your wage expenditures.Friday, July 15, 2011
  51. 51. We raised $140k+ of free government money • Canada has awesome grant programs • Before you spend • $60k U of Toronto, Heffernan Fellowship • $50k OCE Market Readiness • $30k NRC IRAP Youth Employment Strategy grants ($15k each student) • After you spend • $100k’s SRED. Get back ~70% of your wage expenditures. • Caveat: can take lots of time.Friday, July 15, 2011
  52. 52. The Art Of Getting To Speak at TEDFriday, July 15, 2011
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  57. 57. Friday, July 15, 2011
  58. 58. The Art Of Getting AcquiredFriday, July 15, 2011
  59. 59. Friday, July 15, 2011
  60. 60. Friday, July 15, 2011
  61. 61. Friday, July 15, 2011
  62. 62. Getting AcquiredFriday, July 15, 2011
  63. 63. Getting Acquired • Process took about 7 monthsFriday, July 15, 2011
  64. 64. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hellFriday, July 15, 2011
  65. 65. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creativeFriday, July 15, 2011
  66. 66. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff reallyFriday, July 15, 2011
  67. 67. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factorsFriday, July 15, 2011
  68. 68. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors • Thought leadership in a really hot space (tablets since 2004!)Friday, July 15, 2011
  69. 69. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors • Thought leadership in a really hot space (tablets since 2004!) • Unique, highly sought after skillset of team. UX + EngineeringFriday, July 15, 2011
  70. 70. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors • Thought leadership in a really hot space (tablets since 2004!) • Unique, highly sought after skillset of team. UX + Engineering • Press attention. Constantly in mindshare of decision makersFriday, July 15, 2011
  71. 71. Friday, July 15, 2011
  72. 72. The Art of the Hustle Street Smarts for Startups Anand Agarawala http://honeybrown.caFriday, July 15, 2011

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