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Today’s early-stage companies are obsessed with data. They rely on analytics to understand every facet of their business, optimizing the way they acquire and engage customers, how they spread the word, and how they extract revenue. After all, you can’t improve what you can’t measure. But this obsession with data has a cost. What if you’re optimizing the wrong things? What if you’re already better than the rest of the industry in one dimension, but falling behind in another? How would you know? In this session, Bjoern Herrmann shares his research into thousands of startups. Working closely with entrepreneurial visionaries like Steve Blank, Bjoern and his team have collected and analyzed the key performance indicators of a broad range of startups, and codified this data into a system that understands what “normal” looks like.