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Succeeding with Freemium - Sean Ellis
 

Succeeding with Freemium - Sean Ellis

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In recent years freemium has become a leading startup business model. Startups use the pricing model to disrupt existing categories or to prevent a future competitor from disrupting them. But ...

In recent years freemium has become a leading startup business model. Startups use the pricing model to disrupt existing categories or to prevent a future competitor from disrupting them. But freemium is a difficult model to execute and requires a unique growth strategy. In this session, Sean will share lessons learned from helping to launch and/or grow 15 freemium businesses that are now collectively worth billions of dollars.

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  • Highly defensible growth engine Requires unique culture (not common in established companies – startups malleable)Not easy to execute – today we’ll talk about best practices.
  • Product driven – free has to be good enough to create evangelists; paid needs to be noticeably better…
  • LogMeIn examples…Intended use case – free remote access creates need for paid version to print remote doc (especially if app doesn’t exist locally)Unintended use case – 2 problems… 1) setup time consuming 2) fear of re-accessSkype example – free conf – join via phone…
  • Minimum feature set to solve key problem

Succeeding with Freemium - Sean Ellis Succeeding with Freemium - Sean Ellis Presentation Transcript