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Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli
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Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli

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The scale of the global market, for mobile technology, has never been bigger. It grows dramatically each year, yet so few startups ever formulate an international strategy, let alone start with one. ...

The scale of the global market, for mobile technology, has never been bigger. It grows dramatically each year, yet so few startups ever formulate an international strategy, let alone start with one. Join Quietly's Dario Meli for a conversation on emerging markets around the world, from the perspective of launching a mobile-first social application.

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    Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli Presentation Transcript

    • Good Afternoon
    • I’m Dario Meli @quikness
    • I’ve been in startups for +15 years
    • I co-founded
    • And now...
    • Quietly is a network for exchanging personal recommendations
    • Quietly amplifies content distribution
    • Quietly is perfect for content marketing
    • Quietly is perfect for content marketingMonitor reach, influence, engagement
    • I recently took Quietly on a trip around the world
    • And learned a few things about foreign markets
    • Lets talk about startups (That’s you) + Success
    • There are many contributing factors
    • Lets talk about a big one:
    • Growth & increasing it’s potential
    • Growth hacking?
    • Growth hacking?
    • Straight up user acquisition
    • Through user appeal
    • “Wait!!” “What about the product?”
    • A quality product is paramount to success
    • But in who’s eyes?
    • Diff’rent Strokes for different folks
    • Is the market in Jakarta less important than Berlin?
    • or Bogota?
    • or Los Angeles?
    • Is your startup a failure because you have 100k users in Bangkok
    • but only 10k in NYC?
    • No
    • You haven’t failed. You’ve identified an additional market
    • and an exciting new opportunity for growth
    • This perspective helps tie product & growth together
    • So how do we plan for this?
    • We don’t wait for a fluke situation
    • How do we engineer growth in multiple markets simultaneously?
    • Thankfully this isn’t brain surgery
    • and you’re likely already doing it
    • You just need to think bigger
    • Start with “who?”
    • Identify the types of users who get the most value out of your product
    • Travelers?
    • Bloggers?
    • Life hackers?
    • You know your target demo
    • Who influences them?
    • Make a huge list & get to work
    • Where do you find them?
    • Everywhere!
    • Do you want adoption here? SF pop ~ 7.1 mill
    • Or maybe here? USA pop ~ 320 mill
    • Of course
    • Would you settle for here? Moscow pop ~ 11.5 mill
    • Or how about here? Europe pop ~ 739 mill
    • Now think even bigger than that + China + India = ~ 2.6 B (woah!)
    • Create community
    • Expand your comms strategy
    • Go grass roots and get your power users onside
    • Keep them in the loop, give them favored status
    • Formalize an ambassador program of your top users
    • Companies doing this well:
    • When do you start?
    • “The best time to plant a tree was 20 years ago.The second best time is right now” - Chinese proverb
    • That means do it now
    • Recap
    • Your product must be excellent
    • The world is big: There are many markets you cant see unless you look
    • The world is small: Reaching out to people in distant locales is just a tweet away
    • Create community: Open communication
    • Empower community: Let them drive
    • Start right now
    • Be patient. Overnight success takes years :-)
    • Thank you Dario Meli CEO, Quietly @quikness www.quiet.ly