Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli

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The scale of the global market, for mobile technology, has never been bigger. It grows dramatically each year, yet so few startups ever formulate an international strategy, let alone start with one. Join Quietly's Dario Meli for a conversation on emerging markets around the world, from the perspective of launching a mobile-first social application.

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Startupfest 2013 - Big fish, huge pong: Launching globally - Dario Meli

  1. 1. Good Afternoon
  2. 2. I’m Dario Meli @quikness
  3. 3. I’ve been in startups for +15 years
  4. 4. I co-founded
  5. 5. And now...
  6. 6. Quietly is a network for exchanging personal recommendations
  7. 7. Quietly amplifies content distribution
  8. 8. Quietly is perfect for content marketing
  9. 9. Quietly is perfect for content marketingMonitor reach, influence, engagement
  10. 10. I recently took Quietly on a trip around the world
  11. 11. And learned a few things about foreign markets
  12. 12. Lets talk about startups (That’s you) + Success
  13. 13. There are many contributing factors
  14. 14. Lets talk about a big one:
  15. 15. Growth & increasing it’s potential
  16. 16. Growth hacking?
  17. 17. Growth hacking?
  18. 18. Straight up user acquisition
  19. 19. Through user appeal
  20. 20. “Wait!!” “What about the product?”
  21. 21. A quality product is paramount to success
  22. 22. But in who’s eyes?
  23. 23. Diff’rent Strokes for different folks
  24. 24. Is the market in Jakarta less important than Berlin?
  25. 25. or Bogota?
  26. 26. or Los Angeles?
  27. 27. Is your startup a failure because you have 100k users in Bangkok
  28. 28. but only 10k in NYC?
  29. 29. No
  30. 30. You haven’t failed. You’ve identified an additional market
  31. 31. and an exciting new opportunity for growth
  32. 32. This perspective helps tie product & growth together
  33. 33. So how do we plan for this?
  34. 34. We don’t wait for a fluke situation
  35. 35. How do we engineer growth in multiple markets simultaneously?
  36. 36. Thankfully this isn’t brain surgery
  37. 37. and you’re likely already doing it
  38. 38. You just need to think bigger
  39. 39. Start with “who?”
  40. 40. Identify the types of users who get the most value out of your product
  41. 41. Travelers?
  42. 42. Bloggers?
  43. 43. Life hackers?
  44. 44. You know your target demo
  45. 45. Who influences them?
  46. 46. Make a huge list & get to work
  47. 47. Where do you find them?
  48. 48. Everywhere!
  49. 49. Do you want adoption here? SF pop ~ 7.1 mill
  50. 50. Or maybe here? USA pop ~ 320 mill
  51. 51. Of course
  52. 52. Would you settle for here? Moscow pop ~ 11.5 mill
  53. 53. Or how about here? Europe pop ~ 739 mill
  54. 54. Now think even bigger than that + China + India = ~ 2.6 B (woah!)
  55. 55. Create community
  56. 56. Expand your comms strategy
  57. 57. Go grass roots and get your power users onside
  58. 58. Keep them in the loop, give them favored status
  59. 59. Formalize an ambassador program of your top users
  60. 60. Companies doing this well:
  61. 61. When do you start?
  62. 62. “The best time to plant a tree was 20 years ago.The second best time is right now” - Chinese proverb
  63. 63. That means do it now
  64. 64. Recap
  65. 65. Your product must be excellent
  66. 66. The world is big: There are many markets you cant see unless you look
  67. 67. The world is small: Reaching out to people in distant locales is just a tweet away
  68. 68. Create community: Open communication
  69. 69. Empower community: Let them drive
  70. 70. Start right now
  71. 71. Be patient. Overnight success takes years :-)
  72. 72. Thank you Dario Meli CEO, Quietly @quikness www.quiet.ly

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