Margaret Dawson (full session) - Digital handshakes won't replace real thing
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Margaret Dawson (full session) - Digital handshakes won't replace real thing

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Startupfest 2014 - "The human species connects virtually trillions of times a day. We’re rushing to colonize a second, online world, one we share with colleagues, family, friends, and complete ...

Startupfest 2014 - "The human species connects virtually trillions of times a day. We’re rushing to colonize a second, online world, one we share with colleagues, family, friends, and complete strangers.
Yet this inexorable move to digital connectivity hasn’t removed our very real need to connect face-to-face. We travel around the globe to share a meal; we fly across a continent to cement a business relationship with a handshake. We take in conference speakers at events rather than on the screens of our computers.
Industries have recognized this. Proponents of teleworking are calling their employees back to the office, realizing that there’s simply no substitute for physical presence.
What does this mean for startups? In this break-out session building on her keynote talk, join Margaret Dawson and look at why the killer app for our digital era may just be human contact."

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Margaret Dawson (full session) - Digital handshakes won't replace real thing Margaret Dawson (full session) - Digital handshakes won't replace real thing Presentation Transcript

  • Margaret Dawson @seattledawson Why Digital Handshakes will never replace the Real Thing
  • Human Contact is the Killer App
  • Online is just inherent
  • We respond to digital signals
  • Then why are you here?
  • No app can truly replace human interaction
  • What does that mean for your startup?
  • What are human signals?
  • When do you need human signals?
  • Networking
  • Product validation
  • Manufacturing
  • Partnerships is there trust?
  • Banking
  • Investors
  • Hiring
  • Employee relations
  • Customer support When email and FAQs are not enough
  • Product Walk Throughs Watching folks use your product at every stage and with new features is painful but awesome
  • Customer & Partner Councils Analytics & surveys only tell you so much
  • Board Meetings Need to share the pain & successes
  • Analysts & Press
  • Demand Generation
  • M&A Many, many in person meetings.
  • It’s hard It’s scary It makes you vulnerable
  • Practice
  • Test it on friendlies
  • Don’t stop after “no”
  • Be Agile !
  • Wear the right clothes
  • Smile
  • Hire someone to do it
  • Be you!
  • Thank You margaretd@rivaliq.com @seattledawson