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Startupfest 2014 - You want to change the world. At your disposal is a set of tools past generations could only dream of, giving you new ways to engage communities, reach under-served audiences, and bring new resources to bear. You’ve got new media and awareness strategies, triggered by the rise of social media, that let you leverage established brands and their messaging in mutually beneficial ways.
There’s just one problem: how do you do it all without burning out and going crazy in the process? After 20 years as a successful businesswoman, Lia Grimanis set her sights on a big problem: helping homeless women and children to rebuild their lives. In this talk, Lia will look at social venture programs, grass-roots efforts for poverty reduction, and how to stay sane while you change the world.
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