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Startupfest 2014 - With easier access to every aspect of the supply chain and increased ease of rapid prototyping, short launch cycles are no longer exclusive to software, or the clothing industry.. The winners in the next generation of connected devices will be the ones that can quickly adapt to rapidly changing consumer preferences, staying one step ahead of the increasingly nimble competition. The barriers for hardware are falling, vision, brand and distribution are what separate those that make it past their first production run from those that don't. In this talk, Katherine will share some of the trends driving rapid shifts in the hardware ecosystem today, with examples from some of today’s hottest hardware startups and emerging service providers.