HighScore House presentation @ International Startup Festival 2011

538 views
494 views

Published on

Parenting is hard, and motivating your children to own their responsibilities is especially difficult. Yelling, grounding, and taking things away can work in the short-term, but those methods rarely create long-lasting habits. When used correctly, positive reinforcement, feedback and support can successfully build productive, long-term habits in children.

HighScore House motivates children through positive reinforcement by adding a game layer to the household. By completing tasks and fulfilling their responsibilities, children earn stars that are used as currency in an economy of rewards. Rewards can include privileges like TV time or choosing the menu for dinner, and monetary rewards like cellphone minutes, game subscriptions, toys and more.

By introducing a formal set of rules, presented as a game, parents create consistency and structure in their homes. Children feel empowered to earn rewards and are self-directed in their actions, choosing and exploring which rewards to work towards next. This structure helps children see beyond the moment, developing habits of delayed gratification and goal-setting while encouraging open dialogue in the family.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
538
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • HighScore House presentation @ International Startup Festival 2011

    1. 1. Making an Impact“ ” My daughter has made her bed every morning for a - Newcombe Family
    2. 2. Making an Impact“ Arguments became ” - Isreal Family
    3. 3. Who We Are Theo KyleDesigner/Hacker Hustler
    4. 4. Who We AreThe Board of Moms
    5. 5. TheProblemParenting is really
    6. 6. Motivation “ l’ve tried money, charts & stickers. Nothing’s ever - Moore ” Family
    7. 7. Teaching Habits“ ” My daughter nags daily for a soda, that she knows she - Bryant Family
    8. 8. Gaming meets reality“ ”Reality isnt engineered tomaximize our potential. Realitywasnt designed from the bottom -Jane McGonical
    9. 9. Our Solution 2 50 My dau buying w She co money. ATurn the household routine into a game.
    10. 10. Our Solution Voluntary Participation 2 50 Rules Feedback System Goals My dau buying w She co money. ATurn the household routine into a game.
    11. 11. Feedback“ ”My daughter has put off asking for a soda, shefinally sees the value in - Bryant Family
    12. 12. TheMetrics NOTES - For us Retention is daily usage for more then 4 days straight.
    13. 13. TheMetrics AARRR... NOTES - For us Retention is daily usage for more then 4 days straight.
    14. 14. The Metrics Acquisition Activation Retention Referral RevenueFunnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% - NOTES - For us Retention is daily usage for more then 4 days straight.
    15. 15. The Metrics Acquisition Activation Retention Referral RevenueFunnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% -Today 54% 36% 11% Optimizin g Now Next NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
    16. 16. The Metrics Acquisition Activation Retention Referral RevenueFunnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% -Today 54% 36% 11% Optimizin g Now Next 116% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
    17. 17. The Metrics Acquisition Activation Retention Referral RevenueFunnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% -Today 54% 36% 11% Optimizin g Now Next 116% 620% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
    18. 18. The Metrics Acquisition Activation Retention Referral RevenueFunnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% -Today 54% 36% 11% Optimizin g Now Next 116% 620% 450% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
    19. 19. The Metrics Acquisition Activation Retention Referral RevenueFunnel: (Setup) (First Use) (4 visits/week) Day One 25% 5% 2% 1% -Today 54% 36% 11% Optimizin g Now Next 116% 620% 450% NOTES - For us Retention Startup-O-Meter is daily usage for more then 4 days straight.
    20. 20. Revenue ModelMonthly Subscriptions Affiliate SalesAdvertising & Offers $5/month 20% ~ High CPM
    21. 21. Revenue ModelMonthly Subscriptions $5/month Affiliate Sales 20% ~Advertising & Offers High CPM
    22. 22. Next
    23. 23. Announcin g iPhone App Child Room 2.0
    24. 24. Announcin g iPhone App Child Room 2.0
    25. 25. Next Raising Seed Round
    26. 26. Next Raising Seed Round
    27. 27. Thank You!kyle@highscorehouse.co

    ×