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Entrepreneurs are great at lying to themselves. They can rationalize anything to preserve their most treasured beliefs, right up until the moment they hit the wall at a million miles an hour. There’s only one thing that really matters: do your customers care? If they do, they’ll help you grow and even act as a safety net when you make mistakes. If they don’t, you’re wasting everyone’s time and money. In this blunt, and perhaps uncomfortable, session, Jamie Siminoff shows how to know for sure if your customers give a crap.