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Startupfest 2012 - Do your customers give a crap?
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Startupfest 2012 - Do your customers give a crap?

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Entrepreneurs are great at lying to themselves. They can rationalize anything to preserve their most treasured beliefs, right up until the moment they hit the wall at a million miles an hour. There’s …

Entrepreneurs are great at lying to themselves. They can rationalize anything to preserve their most treasured beliefs, right up until the moment they hit the wall at a million miles an hour. There’s only one thing that really matters: do your customers care? If they do, they’ll help you grow and even act as a safety net when you make mistakes. If they don’t, you’re wasting everyone’s time and money. In this blunt, and perhaps uncomfortable, session, Jamie Siminoff shows how to know for sure if your customers give a crap.

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Transcript

  • 1. Do Your Customers Give a Crap?and why it matters...
  • 2. 1 2 3
  • 3. The Startup World is Not As Clear as Congo...
  • 4. 000,000,000,000,000,000
  • 5. Which Brings Us to Belarus
  • 6. If your customers do not care than yourbusiness is a facade
  • 7. What are the metrics touse to understand if your customers care about your startup?
  • 8. 1. Social Chatter-How quickly does it drop off after PR/event? -Does it happen organically? -Does the chatter generate any substantial metrics? -Do customers make referrals?
  • 9. 2. Engagement -How engaged is the user?-How hard could you poke them before they leave?-How long does their engagement peak for?
  • 10. 3. What would happen if you shut your product down today?
  • 11. So how do you get yourcustomers to engage?
  • 12. 1. Is it the product/ market?-Sometimes bad ideas are just that, bad ideas? -Pivoting around the idea-Correctly understanding user feedback
  • 13. 2. Customer Service -Start by doing this yourself -Keep it in house for while-Give it the importance it deserves in your company
  • 14. 3. Focus on the numbers (THE REAL ONES) -What engagement matters? -How can you drive that engagement-Don’t get fooled by the law of small numbers -Early adopter issue
  • 15. 4.
  • 16. Make them care! Jamie Siminoffj@edisonjunior.com