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Startupfest 2013 - Collaborative storytelling - Susan Etlinger
 

Startupfest 2013 - Collaborative storytelling - Susan Etlinger

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Nearly 100 years ago, the French Surrealists invented a game they called "Le Cadavre Exquis" ("Exquisite Corpse"), in which they would collectively create a story using words and images. Today, ...

Nearly 100 years ago, the French Surrealists invented a game they called "Le Cadavre Exquis" ("Exquisite Corpse"), in which they would collectively create a story using words and images. Today, customers, partners, friends, competitors and others collectively write and share the stories of organizations with which they interact. In this session, industry analyst Susan Etlinger will share examples of how both startups and established brands use social data to create a most holistic picture of their customer's needs, wants and aspirations, and how startup entrepreneurs can use this data to build their brands and develop mutually valuable and sustainable relationships.

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http://liner.sensebusiness.in 65
http://localhost 36
https://twitter.com 33
http://www.google.com 15
http://joymama.tistory.com 8
http://www.liner.sensebusiness.in 7
http://www.startupfestival.com 4
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  • 10% shading40 point fontFormat picture > Recolor
  • 1.5H x 7.5W10% transparency40 point font.1 indent
  • 1.5H x 7.5W10% transparency40 point font.1 indent
  • 1.5H x 7.5W10% transparency40 point font.1 indent
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  • The average consumer sees approximately 3,000 brand impressions every day
  • 1.5H x 7.5W10% transparency40 point font.1 indent
  • Disparate SourcesHighly VolatileNew BehaviorsLanguage & SentimentLack of Standards
  • Disparate SourcesHighly VolatileNew BehaviorsLanguage & SentimentLack of Standards
  • The

Startupfest 2013 - Collaborative storytelling - Susan Etlinger Startupfest 2013 - Collaborative storytelling - Susan Etlinger Presentation Transcript