In 2003, along with co-founders Erik Swan and Rob Das, Michael Baum set out to solve a big problem. The world was filling up with machine data, and humans needed ways to mine through it quickly. Nearly a decade later, Splunk’s IPO gave it a market cap of $3B. There’s no doubt today that Big Data is big money; but how do you see that coming years in advance? Even today, it’s a confusing term. Ask ten people what “Big Data” means and you’ll likely get ten different answers. Splunk’s founding CEO will talk about chasing big ideas, growing a multi-billion-dollar business and changing the world – all starting with a simple idea.