Investor readiness presentation


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My presentation to @founderfuel on getting investor ready

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Investor readiness presentation

  1. 1. getting your startup investor-ready© Real Ventures
  2. 2. introduction mark macleod CFO Advisor Investor© StartupCFO Enterprises Inc.
  3. 3. Agenda Raise vs Not Angel vs VC Seed / Angel Canvas VC Canvas Process Who’s got bucks?© StartupCFO Enterprises Inc.
  4. 4. thinking about raising capital what are your goals Big Rich Lifestyle Autonomy Vision© StartupCFO Enterprises Inc.
  5. 5. do I want outside capital? pros cons move quicker time consuming think bigger loss of control strategic freedom failure rate build a team alignment issues access smarts forces a big outcome© StartupCFO Enterprises Inc.
  6. 6. angels & VCs Very different needs & objectives Strained relationship Same end goal: returns Need different approaches for each Priorities Angel - time to break-even, year 1 burn, capital efficiency VC - opportunity size, team © StartupCFO Enterprises Inc.
  7. 7. how much do I need? Simple…. Next Value Creating Milestone With wiggle room… © StartupCFO Enterprises Inc.
  8. 8. how much do I need? stage amount key milestones prototype, wireframe & start $0-50K customer development seed < $500K launch of beta product & early traction growth in user base, Series A $1.5M + build team, start revenue serious growth, Series B $5M + commercialization © StartupCFO Enterprises Inc.
  9. 9. Raising - Seed VC / Angels© StartupCFO Enterprises Inc.
  10. 10. Seed VC Canvas© StartupCFO Enterprises Inc.
  11. 11. fund raising checklist – Seed, VC ü  Prototype / Wireframes / MVP ü  Investor pitch ü  Executive summary ü  Clear Ask /Milestones© StartupCFO Enterprises Inc.
  12. 12. Raising VC© StartupCFO Enterprises Inc.
  13. 13. Big VC Canvas© StartupCFO Enterprises Inc.
  14. 14. fund raising checklist - VC ü  Pro formas ü  Investor pitch ü  Executive summary ü  Traction & Validation© StartupCFO Enterprises Inc.
  15. 15. fund raising checklist The pro forma typically includes: core financials play w. revenue scenarios assumptions test different assumptions hiring plan involve key people department plans capital expenditure plan bonus... per user economics break-even point key metrics © StartupCFO Enterprises Inc.
  16. 16. fund raising checklist The investor pitch & executive summary About your company Team tell a story about Problem the problem you solve. Market (size, landscape, competition) Your Solution Business Model Go-to-Market Forecast Use of Proceeds Summary © StartupCFO Enterprises Inc.
  17. 17. what you must know Business - what makes you unique?! Industry - key motivation for buying your stuff! Numbers - metrics, financials, cash burn! Comparables - competition, relevant exits! Strengths & Weaknesses - don t hide them!! Strategy - how will you build a big, valuable business?! Audience - why are you pitching me?! Needs - how much money until exit?!© StartupCFO Enterprises Inc.
  18. 18. what you must have Traction… Users Usage Metrics! Feedback!© StartupCFO Enterprises Inc.
  19. 19. sample timeline t-minus 2 - 4 weeks! prep your investor package & make your hit list t-minus 1 week! practice, practice, practice Launch ! parallel, not serial send out your teaser book meetings © StartupCFO Enterprises Inc.
  20. 20. sample timeline weeks 2 & 3! 1st meetings, feeling-out process weeks 4 & 5! 2nd meetings, in person with more than 1 partner weeks 6-8 ! early diligence © StartupCFO Enterprises Inc.
  21. 21. sample timeline week 9! ALL PARTNERS MEETING week 10! term sheet weeks 11-15! docs & closing week 16! sleep! © StartupCFO Enterprises Inc.
  22. 22. fundraising tips strategic be prepared time fundraising to buzz go local first what to expect you will be rejected (a lot) smaller amounts 6 months + (VC) © StartupCFO Enterprises Inc.
  23. 23. fundraising tips play the game love @ 1st sight go for the no create urgency in your corner advisors no agents angels are your friends © StartupCFO Enterprises Inc.
  24. 24. Angel Groups Good, but sometimes… © StartupCFO Enterprises Inc.
  25. 25. who s got money © StartupCFO Enterprises Inc.
  26. 26. q&a Questions?© StartupCFO Enterprises Inc.
  27. 27. thank you mark macleod twitter: @startupcfo blog: © StartupCFO Enterprises Inc.