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getting your startup                       investor-ready© Real Ventures
introduction                                   mark macleod	                                      CFO                     ...
Agenda          Raise vs Not          Angel vs VC          Seed / Angel Canvas          VC Canvas          Process        ...
thinking about raising capital       what are your goals	                                   Big                           ...
do I want outside capital?	                                   pros           cons               move quicker              ...
angels & VCs       Very different needs & objectives	            Strained relationship	            	            Same end g...
how much do I need?	       Simple….	            Next Value Creating Milestone                                   With wiggl...
how much do I need?	                stage	           amount	 key milestones	                                              ...
Raising - Seed VC / Angels© StartupCFO Enterprises Inc.
Seed VC Canvas© StartupCFO Enterprises Inc.
fund raising checklist – Seed, VC           ü  Prototype / Wireframes / MVP           ü  Investor pitch           ü  Ex...
Raising VC© StartupCFO Enterprises Inc.
Big VC Canvas© StartupCFO Enterprises Inc.
fund raising checklist - VC                     ü  Pro formas                     ü  Investor pitch                     ...
fund raising checklist       The pro forma typically includes:	                            core financials	     play w. rev...
fund raising checklist       The investor pitch & executive summary	                      About your company	             ...
what you must know            Business - what makes you unique?!            Industry - key motivation for buying your stuf...
what you must have          Traction…	                         Users 	                         Usage	                     ...
sample timeline         t-minus 2 - 4 weeks!                    prep your investor package & make your hit list	         t...
sample timeline         weeks 2 & 3!                    1st meetings, feeling-out process	         weeks 4 & 5!           ...
sample timeline         week 9!                    ALL PARTNERS MEETING 	         week 10!                    term sheet	 ...
fundraising tips          strategic	            be prepared	            time fundraising to buzz	            go local first...
fundraising tips          play the game	            love @ 1st sight	            go for the no 	            create urgency...
Angel Groups          Good, but sometimes…	© StartupCFO Enterprises Inc.
who s got money                          http://www.markevanstech.com/2012/10/03/canadian-startup-infographic/	© StartupCF...
q&a                                   Questions?© StartupCFO Enterprises Inc.
thank you                                        mark macleod	                                   twitter: @startupcfo	    ...
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Investor readiness presentation

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My presentation to @founderfuel on getting investor ready

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  • Hey Mark - awesome presentation. Slight comment on slide 25. Innovacorp is actually 'early-stage' doing Seed ($250-$500k) and Series A ($1-2m), not an accelerator - TR
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Transcript of "Investor readiness presentation"

  1. 1. getting your startup investor-ready© Real Ventures
  2. 2. introduction mark macleod CFO Advisor Investor© StartupCFO Enterprises Inc.
  3. 3. Agenda Raise vs Not Angel vs VC Seed / Angel Canvas VC Canvas Process Who’s got bucks?© StartupCFO Enterprises Inc.
  4. 4. thinking about raising capital what are your goals Big Rich Lifestyle Autonomy Vision© StartupCFO Enterprises Inc.
  5. 5. do I want outside capital? pros cons move quicker time consuming think bigger loss of control strategic freedom failure rate build a team alignment issues access smarts forces a big outcome© StartupCFO Enterprises Inc.
  6. 6. angels & VCs Very different needs & objectives Strained relationship Same end goal: returns Need different approaches for each Priorities Angel - time to break-even, year 1 burn, capital efficiency VC - opportunity size, team © StartupCFO Enterprises Inc.
  7. 7. how much do I need? Simple…. Next Value Creating Milestone With wiggle room… © StartupCFO Enterprises Inc.
  8. 8. how much do I need? stage amount key milestones prototype, wireframe & start $0-50K customer development seed < $500K launch of beta product & early traction growth in user base, Series A $1.5M + build team, start revenue serious growth, Series B $5M + commercialization © StartupCFO Enterprises Inc.
  9. 9. Raising - Seed VC / Angels© StartupCFO Enterprises Inc.
  10. 10. Seed VC Canvas© StartupCFO Enterprises Inc.
  11. 11. fund raising checklist – Seed, VC ü  Prototype / Wireframes / MVP ü  Investor pitch ü  Executive summary ü  Clear Ask /Milestones© StartupCFO Enterprises Inc.
  12. 12. Raising VC© StartupCFO Enterprises Inc.
  13. 13. Big VC Canvas© StartupCFO Enterprises Inc.
  14. 14. fund raising checklist - VC ü  Pro formas ü  Investor pitch ü  Executive summary ü  Traction & Validation© StartupCFO Enterprises Inc.
  15. 15. fund raising checklist The pro forma typically includes: core financials play w. revenue scenarios assumptions test different assumptions hiring plan involve key people department plans capital expenditure plan bonus... per user economics break-even point key metrics © StartupCFO Enterprises Inc.
  16. 16. fund raising checklist The investor pitch & executive summary About your company Team tell a story about Problem the problem you solve. Market (size, landscape, competition) Your Solution Business Model Go-to-Market Forecast Use of Proceeds Summary © StartupCFO Enterprises Inc.
  17. 17. what you must know Business - what makes you unique?! Industry - key motivation for buying your stuff! Numbers - metrics, financials, cash burn! Comparables - competition, relevant exits! Strengths & Weaknesses - don t hide them!! Strategy - how will you build a big, valuable business?! Audience - why are you pitching me?! Needs - how much money until exit?!© StartupCFO Enterprises Inc.
  18. 18. what you must have Traction… Users Usage Metrics! Feedback!© StartupCFO Enterprises Inc.
  19. 19. sample timeline t-minus 2 - 4 weeks! prep your investor package & make your hit list t-minus 1 week! practice, practice, practice Launch ! parallel, not serial send out your teaser book meetings © StartupCFO Enterprises Inc.
  20. 20. sample timeline weeks 2 & 3! 1st meetings, feeling-out process weeks 4 & 5! 2nd meetings, in person with more than 1 partner weeks 6-8 ! early diligence © StartupCFO Enterprises Inc.
  21. 21. sample timeline week 9! ALL PARTNERS MEETING week 10! term sheet weeks 11-15! docs & closing week 16! sleep! © StartupCFO Enterprises Inc.
  22. 22. fundraising tips strategic be prepared time fundraising to buzz go local first what to expect you will be rejected (a lot) smaller amounts 6 months + (VC) © StartupCFO Enterprises Inc.
  23. 23. fundraising tips play the game love @ 1st sight go for the no create urgency in your corner advisors no agents angels are your friends © StartupCFO Enterprises Inc.
  24. 24. Angel Groups Good, but sometimes… © StartupCFO Enterprises Inc.
  25. 25. who s got money http://www.markevanstech.com/2012/10/03/canadian-startup-infographic/ © StartupCFO Enterprises Inc.
  26. 26. q&a Questions?© StartupCFO Enterprises Inc.
  27. 27. thank you mark macleod twitter: @startupcfo blog: startupcfo.ca © StartupCFO Enterprises Inc.
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