0
Right Product,
Right Market
W W W . W E A R F A B L E . C O M
What is Sold Online,
Sold Offline
W W W . W E A R F A B L E . C O M
Offline Business
•  Branding.
•  Presentation.
•  Experience.
•  Interaction.
W W W . W E A R F A B L E . C O M
Everything Must be
Measurable
W W W . W E A R F A B L E . C O M
W W W . W E A R F A B L E . C O M
W W W . W E A R F A B L E . C O M
It’s All About Your
Customers
W W W . W E A R F A B L E . C O M
Market
Segmentation
•  Demographic (age, gender, social
economical status)
•  Psychographic (activity, interest, opinion,
...
2 View of Same User
Demographic Psychographic
Women Mom
Aged 25 – 34 Has an 1 year infant
Income >$40K per year Spent $1.5...
4P vs. 4C = 4V
Product Customer Validity
Price Cost Value
Promotion Communication Vogue
Place Convenience Venue
W W W . W ...
Validity
Product vs. Customer
•  What do you sell?
•  How big is the
market?
•  Why people will love
your product?
W W W ....
Value
Price vs. Cost
•  How much is your
price point?
•  Will your customers
buy it?
•  Is it worth the price?
W W W . W E...
Vogue
Promotion vs. Communication
•  Discounts, sale, buy 1
get 1 free
•  How you
communicate?
language style?
design? eve...
Venue
Place vs. Convenience
•  Nice website
•  Convenience to buy
(product
presentation,
understandable
website, etc)
•  S...
Suitable Marketing Strategy
•  Social media (Twitter, Facebook,
Instagram, etc)
•  Online ads (Facebook, Google)
•  SEO
• ...
E-Commerce Quick Check-Up
•  Clear website and logo
•  Deals and promotion
•  Updated news and products
•  Trusted brands ...
3 Key Points
•  What is sold online, sold offline
•  Everything must be measurable
•  It’s all about your customers
W W W . ...
Be Quick to Fail
and Improve
W W W . W E A R F A B L E . C O M
Thank You!
W W W . W E A R F A B L E . C O M
/ W E A R F A B L E
@ W E A R F A B L E
@ W E A R F A B L E
FOLLOW US:
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Right product, right market

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Presentasi Stanley Octavian founder Wearfable.com di Kopdar online shop

Published in: Business, Technology
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Transcript of "Right product, right market"

  1. 1. Right Product, Right Market W W W . W E A R F A B L E . C O M
  2. 2. What is Sold Online, Sold Offline W W W . W E A R F A B L E . C O M
  3. 3. Offline Business •  Branding. •  Presentation. •  Experience. •  Interaction. W W W . W E A R F A B L E . C O M
  4. 4. Everything Must be Measurable W W W . W E A R F A B L E . C O M
  5. 5. W W W . W E A R F A B L E . C O M
  6. 6. W W W . W E A R F A B L E . C O M
  7. 7. It’s All About Your Customers W W W . W E A R F A B L E . C O M
  8. 8. Market Segmentation •  Demographic (age, gender, social economical status) •  Psychographic (activity, interest, opinion, attitudes, behavior) W W W . W E A R F A B L E . C O M
  9. 9. 2 View of Same User Demographic Psychographic Women Mom Aged 25 – 34 Has an 1 year infant Income >$40K per year Spent $1.5 - 2K / month Minimart > Hyper mart Mainstreamer Lives in different city with parents and in-laws W W W . W E A R F A B L E . C O M
  10. 10. 4P vs. 4C = 4V Product Customer Validity Price Cost Value Promotion Communication Vogue Place Convenience Venue W W W . W E A R F A B L E . C O M
  11. 11. Validity Product vs. Customer •  What do you sell? •  How big is the market? •  Why people will love your product? W W W . W E A R F A B L E . C O M
  12. 12. Value Price vs. Cost •  How much is your price point? •  Will your customers buy it? •  Is it worth the price? W W W . W E A R F A B L E . C O M
  13. 13. Vogue Promotion vs. Communication •  Discounts, sale, buy 1 get 1 free •  How you communicate? language style? design? event? •  Are you relevant? W W W . W E A R F A B L E . C O M
  14. 14. Venue Place vs. Convenience •  Nice website •  Convenience to buy (product presentation, understandable website, etc) •  Services (payment, shipping, support, etc) W W W . W E A R F A B L E . C O M
  15. 15. Suitable Marketing Strategy •  Social media (Twitter, Facebook, Instagram, etc) •  Online ads (Facebook, Google) •  SEO •  Event •  Community •  Affiliate, etc. W W W . W E A R F A B L E . C O M
  16. 16. E-Commerce Quick Check-Up •  Clear website and logo •  Deals and promotion •  Updated news and products •  Trusted brands or products •  Shopping cart, login box, search box, etc •  Payment method, security, etc •  Social media links •  Reachable customer service •  Offline presence W W W . W E A R F A B L E . C O M
  17. 17. 3 Key Points •  What is sold online, sold offline •  Everything must be measurable •  It’s all about your customers W W W . W E A R F A B L E . C O M
  18. 18. Be Quick to Fail and Improve W W W . W E A R F A B L E . C O M
  19. 19. Thank You! W W W . W E A R F A B L E . C O M / W E A R F A B L E @ W E A R F A B L E @ W E A R F A B L E FOLLOW US:
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