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Right product, right market

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Presentasi Stanley Octavian founder Wearfable.com di Kopdar online shop

Presentasi Stanley Octavian founder Wearfable.com di Kopdar online shop

Published in: Business, Technology

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  • 1. Right Product, Right Market W W W . W E A R F A B L E . C O M
  • 2. What is Sold Online, Sold Offline W W W . W E A R F A B L E . C O M
  • 3. Offline Business •  Branding. •  Presentation. •  Experience. •  Interaction. W W W . W E A R F A B L E . C O M
  • 4. Everything Must be Measurable W W W . W E A R F A B L E . C O M
  • 5. W W W . W E A R F A B L E . C O M
  • 6. W W W . W E A R F A B L E . C O M
  • 7. It’s All About Your Customers W W W . W E A R F A B L E . C O M
  • 8. Market Segmentation •  Demographic (age, gender, social economical status) •  Psychographic (activity, interest, opinion, attitudes, behavior) W W W . W E A R F A B L E . C O M
  • 9. 2 View of Same User Demographic Psychographic Women Mom Aged 25 – 34 Has an 1 year infant Income >$40K per year Spent $1.5 - 2K / month Minimart > Hyper mart Mainstreamer Lives in different city with parents and in-laws W W W . W E A R F A B L E . C O M
  • 10. 4P vs. 4C = 4V Product Customer Validity Price Cost Value Promotion Communication Vogue Place Convenience Venue W W W . W E A R F A B L E . C O M
  • 11. Validity Product vs. Customer •  What do you sell? •  How big is the market? •  Why people will love your product? W W W . W E A R F A B L E . C O M
  • 12. Value Price vs. Cost •  How much is your price point? •  Will your customers buy it? •  Is it worth the price? W W W . W E A R F A B L E . C O M
  • 13. Vogue Promotion vs. Communication •  Discounts, sale, buy 1 get 1 free •  How you communicate? language style? design? event? •  Are you relevant? W W W . W E A R F A B L E . C O M
  • 14. Venue Place vs. Convenience •  Nice website •  Convenience to buy (product presentation, understandable website, etc) •  Services (payment, shipping, support, etc) W W W . W E A R F A B L E . C O M
  • 15. Suitable Marketing Strategy •  Social media (Twitter, Facebook, Instagram, etc) •  Online ads (Facebook, Google) •  SEO •  Event •  Community •  Affiliate, etc. W W W . W E A R F A B L E . C O M
  • 16. E-Commerce Quick Check-Up •  Clear website and logo •  Deals and promotion •  Updated news and products •  Trusted brands or products •  Shopping cart, login box, search box, etc •  Payment method, security, etc •  Social media links •  Reachable customer service •  Offline presence W W W . W E A R F A B L E . C O M
  • 17. 3 Key Points •  What is sold online, sold offline •  Everything must be measurable •  It’s all about your customers W W W . W E A R F A B L E . C O M
  • 18. Be Quick to Fail and Improve W W W . W E A R F A B L E . C O M
  • 19. Thank You! W W W . W E A R F A B L E . C O M / W E A R F A B L E @ W E A R F A B L E @ W E A R F A B L E FOLLOW US:

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