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Indonesia digital landscape   groupon indonesia
 

Indonesia digital landscape groupon indonesia

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Presentation by Indrasto Budisantoso, CEO Groupon Indonesia About Startup Ecommerce in Indonesia

Presentation by Indrasto Budisantoso, CEO Groupon Indonesia About Startup Ecommerce in Indonesia

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    Indonesia digital landscape   groupon indonesia Indonesia digital landscape groupon indonesia Presentation Transcript

    • Agenda   Indonesia  –  the  country   The  digital  space   Challenges  faced   Top  8ps  to  win  
    • Worried?  
    • Not  me  :)  
    • Remember  1998?     2014?   2001?     2009?  
    • 2nd  fastest  growth   Source:  McKinsey,  The  Economist   Most  stable,     with  lowest  standard  devia8on  
    • Young…  produc8ve…   Bonus  demography  this  decade   Source:  Indonesia  Economic  Master  Plan  (MP3EI)  
    • Growing  middle-­‐affluent  popula8on   Source:  BCG  
    • Indonesia  digital  space…   …possibly  the  most  aVrac8ve  in  the  world  
    • 3rd  largest  …possibly  the   most  aVrac8ve  in   the  world  (2)   2nd  fastest   2nd  lowest  
    • Could  this  be  the  next  big  thing?   “…e-­‐commerce  in  Indonesia  is  very  much  like  the   early  days  of  the  e-­‐commerce  boom  in  the  US  –   customers  are  not  sure  that  they  trust  online  payments,  the  logis8cs   infrastructure  is  not  yet  built  …   But  in  other  ways,  it  is  more  like  the  early  days  of   the  e-­‐commerce  boom  in  China  –     a  lively  entrepreneurial  base  of  sellers  is  clamouring  to  get  online,  users  are   placing  great  emphasis  on  social  recommenda8ons,  and  innova8ve  payment   systems  are  emerging  ….         Over  the  next  few  years,  Indonesia  is  likely  to  create  its   own  unique  hybrid  version...”     Redwing  Asia    
    • Fragmented Nobody  could  claim  as  winner…   …  (Not  that  they  haven’t  tried)   …  yet  …  
    • UNIQUE   1.  Close  social  knit   2.  Young  user  base   3.  Mobile  first   4.  Agile  –  entrepreneurial   5.  Strong  cultural  heritage  
    • Close  social  knit…  ChaVy…  TwiVy…   Jakarta  is  the  TwiVer  capital  of  the  world   Jakarta  is  #2  FB  city,  Indonesia  is  #4  FB  country   Indonesia  has  the  highest  Path  users  in  the  world  
    • Young  user  base   ~60%  internet     users  between   12-­‐34  yrs  old   Source:  APJII  
    • Mobile  first  country   Already  more  SIM  cards  than  human  popula8on   Only  40%  adults  have  bank  account…   …yet  85%  have  mobile  phones   Mobile  browsing  intensity  is  highest  in  the  world   (661  pages  per  mth/person  –  >double  than  US/UK/China)   Source:  DeloiVe,  Opera   2nd  largest  mobile  ad  impression  aker  US  
    • Agile  –  entrepreneurial     40mn+  SMEs     Employing  90%+  workforce   Pervasive  tradi8onal  businesses  
    • Strong  cultural  heritage   Par8cular  need   Par8cular  ac8on  trigger   Par8cular  price  point   Par8cular  taste  
    • Indonesia  digital  space   has  its  specific  challenges   1.  (Lack  of)  trust   2.  (Lack  of)  seamless  payment   “Less  than  10%  of  Indonesia  internet  users  have  done  online  transac8on”  *   *  eMarketer  
    • Trust   Source:  APJII   >50%  reason  for  not  buying  because   fear  of  fraud/  can’t  trust  seen  item  
    • Payment   20%      Banking  penetra8on   4.5%    Credit  card  penetra8on   No  seamless  way  to  do  online  transac8on  for  majority  of  customers  
    • Top  8ps  for  successful  digital  integra8on     Truly  understand  the  market   -­‐  Use  local  wisdom   -­‐  What  they  need?   -­‐  What  trigger  the  ac8on?   -­‐  What  would  make  it  viral?   “Remember  that  while  we  are  talking  about  digital  world,   real  people  will  always  come  back  to  real  world”  
    •  ibudisantoso@groupon.com