Smart Phone. Clever Browsing.
Dolphin Browser
on Lean Marketing
What is marketing?
Definition:
•  Action or business of promoting and
selling products or services.
Market	
  
Research	
 ...
Who is Dolphin?
Dolphin was born
Ex-Microsoft engineers frustrated with their mobile
browser, got together and built Dolphin for Android.
...
Delivering	
  the	
  best	
  mobile	
  web	
  
experience	
  to	
  the	
  world	
  
Mobile First | Intuitive | Highest Per...
Dolphin’s Solution
Designed for
Touchscreens
Innovative and intuitive
UX design for mobile devices
Integrate Mobile
App an...
•  #1	
  About.com	
  Readers'	
  Choice	
  Awards	
  
Best	
  iPhone/iPod	
  touch	
  Browser	
  
•  #1	
  The	
  40	
  B...
Lean Marketing
Action Plan &
Metrics
Lean Marketing Action Plan
•  Know your target audience
•  Set goals & metrics (e.g. # of leads)
•  Execute & define call ...
Lean Stories
Lean Public Relations
Lean Twitter Campaign
Lean Social Media
Lean Event
Lean Sticker Campaign
Lean Partner Marketing
Follow @DolphinBrowser
Dolphin on lean marketing august 2013
Dolphin on lean marketing august 2013
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Dolphin on lean marketing august 2013

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Presentasi Edith Yeung di Lean Startup Circle Jakarta Agustus 2013

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Dolphin on lean marketing august 2013

  1. 1. Smart Phone. Clever Browsing. Dolphin Browser on Lean Marketing
  2. 2. What is marketing? Definition: •  Action or business of promoting and selling products or services. Market   Research   Public   Rela1ons   Social  Media   SEO  &   Website   Partner   Marke1ng   Branding   Event   marke1ng   M a r k e t i n g  
  3. 3. Who is Dolphin?
  4. 4. Dolphin was born Ex-Microsoft engineers frustrated with their mobile browser, got together and built Dolphin for Android. (July, 2009) Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010) 1,000,000 First 1M users achieved (July, 2010) 10,000,000 First 10M users achieved (Nov, 2011)Launched Dolphin Sonar World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012) China Telecom & KDDI Partnership Carriers love Dolphin Dolphin Milestones 50,000,000 First 50M users achieved (Aug, 2012) Series A Funding Partner with Sequoia and Matrix Partners 2013 80,000,000 First 80M users achieved (March, 2013)
  5. 5. Delivering  the  best  mobile  web   experience  to  the  world   Mobile First | Intuitive | Highest Performing
  6. 6. Dolphin’s Solution Designed for Touchscreens Innovative and intuitive UX design for mobile devices Integrate Mobile App and Cloud Dolphin integrates all mobile apps & services Best HTML5 Performance & Compatibility §  Dolphin leads all other mobile browsers in HTML5 benchmark tests §  Building our developer community and ecosystem with Dolphin Open APIs Consistency Across All Screens and Devices §  Solving the fragmentation problem by providing cross-platform consistency for HTML5 developers and users §  Targeting all leading mobile platforms and screen types (phone, tablet & tv) – enabling our users to access Dolphin everywhere
  7. 7. •  #1  About.com  Readers'  Choice  Awards   Best  iPhone/iPod  touch  Browser   •  #1  The  40  Best  Free  iPhone  and  iPad   Apps  (PC  World)   •  #2  on  Top  100  Android  Apps  (CNET)   •  #2  on  10  must  have  Android  apps  you   need  (PCMAG)   •  The  Best  Web  Browser  for  Android   (Lifehacker)   •  2012  Top  10  Startups  to  Watch   (Networkworld)   •  Top  10  Get  Started  Apps  of  2011-­‐2012   (Applicious)   •  Top  20  must-­‐have  Android  Apps  (TIME)   •  Dolphin  Browser  proves  it's  ready  for  an   HTML5  future  (Gigaom)   •  Dolphin  is  highest  performing  HTML5   browser  (AndroidCentral)     Dolphin in the Press
  8. 8. Lean Marketing Action Plan & Metrics
  9. 9. Lean Marketing Action Plan •  Know your target audience •  Set goals & metrics (e.g. # of leads) •  Execute & define call to action •  Learn & adjust
  10. 10. Lean Stories
  11. 11. Lean Public Relations
  12. 12. Lean Twitter Campaign
  13. 13. Lean Social Media
  14. 14. Lean Event
  15. 15. Lean Sticker Campaign
  16. 16. Lean Partner Marketing
  17. 17. Follow @DolphinBrowser
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