Connecting communities in sinar mas land community widy (2)

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Connecting communities in sinar mas land community widy (2)

  1. 1. Connecting Communities in Sinar Mas Land Community Candra (Widy)arjana Head of Special Media & Digital Communication Sinar Mas Land
  2. 2. SML TVC (1 minute version)
  3. 3. Tentang Sinar Mas Land • Lebih dari 10,000 ha strategic landbank • 40 proyek & terus berkembang • 40 tahun pengalaman • Memenangkan lebih dari 20 penghargaan bergengsi di 2012 o Barusan memenangkan FIABCI Award 2013 & Property & Bank Award 2013
  4. 4. SML Vision & Values
  5. 5. Lokasi Properti SML
  6. 6. Proyek-proyek SML
  7. 7. Fasilitas
  8. 8. Internet di Indonesia
  9. 9. Apakah harus terjangkit ‘demam’ Social Media?
  10. 10. Pemain Besar Telah Bergabung
  11. 11. • Rata-rata tweet per hari: 1.293.131 tweets • > 86% men-tweet lewat handphone
  12. 12. Social Media Lifestyle Information Portal for Communities
  13. 13. The Internet is for people For people to form groups. GROUPS with shared purpose David Cushman, Brando Digital.. (http://fasterfuture.blogspot.com)
  14. 14. “Communities already exist. Instead, think about how you can help the community do what it wants to do.” - Mark Zuckerberg (Founder of Facebook)
  15. 15. Potensi Bagi Komunitas ±150.000 warga ±34.000 warga ± 36.000 warga ..dan masih banyak lagi
  16. 16. Sinar Mas Land Social Media • Update seputar Sinar Mas Land • Promosi Event • Informasi Lifestyle • Wadah berbagi untuk Komunitas
  17. 17. Customer Engagement Kolaborasi Social Media User Acquisition Publication More Leads/Members Information & Activity Sharing
  18. 18. (What’s in it for me?)
  19. 19. Awareness
  20. 20. Network
  21. 21. SML Official Facebook Fan Page http://facebook.com/sinarmasland
  22. 22. SML Twitter Official Account http://twitter.com/sinarmas_land
  23. 23. Coming Soon..
  24. 24. “If everyone is moving forward together, then success takes care of itself.” —Henry Ford

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