Social Network Service Comparison in Japan - Cav salon presentation by liauw oswin

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Presentation from Cyber Agent Venture Salon Indonesia created by Liauw Oswin Liandow

Presentation from Cyber Agent Venture Salon Indonesia created by Liauw Oswin Liandow

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  • 1. Semakin banyak teman, semakin sulit share diary Hit Game Kolaborasi dengan KDDI TOP 3 SNS Companies in Japan UI bagus, bisa tulis diary, komunitas dan tinggalin jejak
  • 2. mixi’s Success Factor • Membuat Diary Function” yang merupakan needs dari user Jepang“ 1. Diary Function 2. FootMark Function • Memiliki FootMark Function”“ • UI yang dibandingkan dengan kompetitor lainnya pada saat itu, sangatlah bagus • Punya server yang bagus sehingga user tidak merasa website berat • Mengambil user yang memiliki influence 2
  • 3. GREE’s Success Factor • Kolaborasi dengan KDDI : KDDI adalah salah satu perusahaan telco terbesar di Jepang. Dengan kolaborasi ini, GREE mendapatkan user dari KDDI. • Membuat Avatar” dimana pada saat itu, adalah hal baru dan sangat membuat user GREE terus“ stay di GREE • Fokus di mobile : Game-game yang disediakan adalah game mudah yang bisa dimainkan pada saat di dalam perjalanan atau pada waktu yang pendek. • Memberikan incentive : Sering kali GREE memberikan poin/hadiah virtual gratis ke user-nya. • Menggabungkan SNS dan Game • Monetize system yang sangat brillian 3
  • 4. DeNA’s Success Factor • Fokus di user needs : DeNA selalu meng-analisis user behavior sangat detail dan sangat mendalam. Melakukan PDCA. Selalu memakai kacamata/berdiri sebagai user. • Membuat suatu service baru : DeNA adalah pelopor pembuat social game di Jepang. • Membuat Avatar semakin menarik : Walaupun Avatar dikenalkan oleh GREE, namun DeNA dapat menambah nilai plus dari hal ini dan membuat user DeNA senang menggunakan Avatar DeNA. • Sangat kuat di bidang Promotion 4
  • 5. Invest to servers and infrastructure engineer. ex.) GREE couldn't invest to server infrastructure and their site became terribly heavy. So, their user moved to mixi or didn’t use SNS . Strength Communication function. (like Diary, Footmark) ex.) mixi user addicted Diary and Footmark to enjoy communication with their friends.  Gather many free Games.  Get Users who have strong influence (like musicians). Create web site in warming tone. Make function that user can get points by actions of communication. 0→500K  ( Starting period) If you can set these elements, it’ll be easy to get 500K→10M users. Summary
  • 6. 10M→15K  ( maturity period) Take attention to potential problems for real social .   ex) Murder case occurred between Mobage users. Mass media took it problem that young users pay too much to mobile game. Promotion using TV and mass media. Focus on Mobile social game that made by own company. Focus on more Mobile than PC ex) mixi was late to focus on MB, so their growth was slow down. 15M→20K  ( recent period) Focus on gathering Mobile social game that made by SAP. Focus on user payment know-how. Focus on alliance or M&A. Summary
  • 7. 10M→15K  ( maturity period) Take attention to potential problems for real social .   ex) Murder case occurred between Mobage users. Mass media took it problem that young users pay too much to mobile game. Promotion using TV and mass media. Focus on Mobile social game that made by own company. Focus on more Mobile than PC ex) mixi was late to focus on MB, so their growth was slow down. 15M→20K  ( recent period) Focus on gathering Mobile social game that made by SAP. Focus on user payment know-how. Focus on alliance or M&A. Summary