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Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
Busness Model Canvas
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Busness Model Canvas

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Lecture for StartUP Academy Sofia on Business Model Generation - Business Model Canvas building blocks

Lecture for StartUP Academy Sofia on Business Model Generation - Business Model Canvas building blocks

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  • 1. BUSINESS MODELBUSINESS MODEL CANVASBmBusiness model2BcBusiness modelcanvas2
  • 2. BUSINESS MODELLEARN THE CHEMISTRY OF SUCCESS
  • 3. BUSINESS MODELBased onBusiness ModelGenerationbyAlexanderOsterwalder
  • 4. BUSINESS MODELThe Bright FutureIt starts with great founder(s)★ good education★ excellent credentials★ killer idea
  • 5. BUSINESS MODELThe Bright FutureBased on the credentials,research, and plan, they havesecured...VC funding
  • 6. BUSINESS MODELHow Likely Is To Succeed?Despite the experience,research and plan...
  • 7. BUSINESS MODEL5 Things Start-ups Should Consider
  • 8. BUSINESS MODELBusiness Plans“No business plan survivesthe first customer contact.”1Steve Blank
  • 9. BUSINESS MODELBusiness Plans SuckPlans are for the knownfuture, do not work in thestart-up context
  • 10. BUSINESS MODELBusiness ModelIt’s the Business Model thatreally matters2
  • 11. BUSINESS MODELExplain Your Business ModelExplain your business(model) to your seatneighbor!5 min
  • 12. BUSINESS MODELExplain Your Business ModelHow did it go?
  • 13. BUSINESS MODELDo You Have A Business Model?“A business model describesthe rationale of how anorganization creates, delivers,and captures value”
  • 14. BUSINESS MODELThe Business Model Canvas
  • 15. BUSINESS MODEL9 Building Blocks Of A Business Model
  • 16. BUSINESS MODELCustomer Segmentsthe different groups of people ororganizations an enterprise aimsto reach and serveFor whom are we creating value?Who are our most importantcustomers?
  • 17. BUSINESS MODELCustomer Segment TypesMass marketNiche marketSegmented marketDiversified marketMulti-sided platforms
  • 18. BUSINESS MODELValue Proposition
  • 19. BUSINESS MODELValue PropositionThe bundle of products andservices that create value fora specific Customer Segment
  • 20. BUSINESS MODELValue PropositionWhat value do we deliver to thecustomer?Which one of our customer’sproblems are we helping to solve?What bundles of products andservices are we offering to eachCustomer Segment?
  • 21. BUSINESS MODELElements Of Value PropositionNewnessPerformanceCustomizationGetting the job doneDesignBrand/status
  • 22. BUSINESS MODELElements Of Value PropositionPriceCost reductionRisk reductionAccessibilityConvenience/usability
  • 23. BUSINESS MODELChannels
  • 24. BUSINESS MODELChannelsHow a companycommunicates with andreaches its CustomerSegments to deliver aValue Proposition
  • 25. BUSINESS MODELChannelsThrough which Channels do ourCS want to be reached?Which channels work best?Which ones are most cost-efficient?How are we integrating them withcustomer routines?
  • 26. BUSINESS MODELChannels TypesSales forceWeb salesOwn storesPartner storesWholesaler
  • 27. BUSINESS MODELCustomer Relations
  • 28. BUSINESS MODELCustomer RelationsDescribes the types ofrelationships a companyestablishes with specificCustomer Segments
  • 29. BUSINESS MODELCustomer RelationsWhat type of relationship dowe establish and maintainwith CS?How costly are they?How are they integrated withthe rest of our businessmodel?
  • 30. BUSINESS MODELCustomer Relations TypesPersonal assistanceDedicated personal assistanceSelf-serviceAutomated servicesCommunitiesCo-creation
  • 31. BUSINESS MODELRevenue Streams
  • 32. BUSINESS MODELRevenue StreamsThe cash a companygenerates from eachCustomer Segment (costsmust be subtracted fromrevenues to create earnings)
  • 33. BUSINESS MODELRevenue StreamsFor what value are ourcustomers really willing to pay?For what do they currentlypay?How are they currently paying?How much does each RScontribute to overall revenues?
  • 34. BUSINESS MODELRevenue Streams TypesAsset saleUsage feeSubscription feesLending/Renting/LeasingLicensingBrokerage feesAdvertising
  • 35. BUSINESS MODELKey Resources
  • 36. BUSINESS MODELKey ResourcesThe most important assetsrequired to make a businessmodel work
  • 37. BUSINESS MODELKey ResourcesWhat Key Resources do ourValue Propositions require?Our Distribution Channels?Customer Relationships?Revenue Streams?
  • 38. BUSINESS MODELKey Resources TypesPhysicalIntellectualHumanFinancial
  • 39. BUSINESS MODELKey Activities
  • 40. BUSINESS MODELKey ActivitiesThe most important things acompany must do to make itsbusiness model work
  • 41. BUSINESS MODELKey ActivitiesWhat Key Activities do ourValue Propositions require?Our Distribution Channels?Customer Relationships?Revenue Streams?
  • 42. BUSINESS MODELKey Activities TypesProductionProblem solvingPlatform/network
  • 43. BUSINESS MODELKey Partnerships
  • 44. BUSINESS MODELKey PartnershipsThe network of suppliers andpartners that make thebusiness model work
  • 45. BUSINESS MODELKey PartnershipsWho are our Key Partners?Who are our key suppliers?Which Key Resources are weacquiring from partners?Which Key Activities dopartners perform?
  • 46. BUSINESS MODELPartnership TypesStrategic alliances betweennon-competitorsCoopetition: strategicpartnerships betweencompetitorsJoint ventures to develop newbusinessesBuyer-supplier relationships toassure reliable supplies
  • 47. BUSINESS MODELMotivations For Creating PartnershipsOptimization and economyof scaleReduction of risk anduncertaintyAcquisition of particularresources and activities
  • 48. BUSINESS MODELCost Structure
  • 49. BUSINESS MODELCost StructureAll costs incurred to operate abusiness model
  • 50. BUSINESS MODELCost StructureWhat are the most importantcosts inherent in our businessmodel?Which Key Resources aremost expensive?Which Key Activities are mostexpensive?
  • 51. BUSINESS MODELCost Structure TypesCost-drivenValue-drivenFixed costsVariable costsEconomies of scaleEconomies of scope
  • 52. BUSINESS MODELBusiness Model Building Blocks
  • 53. BUSINESS MODELBusiness Model Building Blocks
  • 54. BUSINESS MODELBusiness Model Building Blocks
  • 55. BUSINESS MODELBusiness Model Building BlocksHOW WHAT WHOHOW MUCH
  • 56. BUSINESS MODELBusiness Model Canvas
  • 57. BUSINESS MODELBusiness Model Canvas
  • 58. BUSINESS MODELPossible AlternativesTake time to think throughalternative possibilities.3
  • 59. BUSINESS MODELThe Art Of PivotingThe same technology,product, or service can havenumerous business models
  • 60. BUSINESS MODELThe Art Of Pivoting
  • 61. BUSINESS MODELHypothesesYour business model idea isjust a set of hypotheses4
  • 62. BUSINESS MODELTest Your HypothesesYou need to adapt thebusiness model until you canprove it works
  • 63. BUSINESS MODELHypothesesDon’t build your company, untilyou’ve verified your Business Model5
  • 64. BUSINESS MODELTest Your HypothesesBuild when you’ve found yourmodel, otherwise you’reburning cash really fast
  • 65. BUSINESS MODELLet’s put our hands onthe Business Model Canvas NOW
  • 66. PRODUCTIVITY

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