Mobile Monday presentation Petri Lehmuskoski

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Petri Lehmuskoski's presentation at Mobile Monday event in Oulu at Starttaamo, 22.3.2012

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Mobile Monday presentation Petri Lehmuskoski

  1. 1. If you aim on internationalmarkets – you need to learnhow to compete !Email: petri.lehmuskoski@gorillaventures.fiTwitter: @petrileh
  2. 2. Background• Started first company in 1983 at age of 18 – Build company to 120 Meur with over 180 man-years pa. employment and operations in 7 countries• Portfolio entrepreneur• Angel financer since 80’s – Initially project financing and more active since 2008 – Presently eight ”alive” investments – Best investment 100 % ROI during first year. Overall ROI – 60 %• Co-Founder at Gorilla Ventures accelerator
  3. 3. Finland has many promising start-ups with potential• Yet very few of them ever reach international scale and become succesfull !• Big challenge being able to compete in international markets and being succesfull company !
  4. 4. Defination of being succesfull1. Being able to create long lasting business (>5 years)2. Operative cash-flow is positive and it is able to be profitable in near future3. Benefits the ecosystem around it
  5. 5. What is your approach angle ?• PSC PROBLEM SOLUTION CUSTOMER• SPC SOLUTION PROBLEM CUSTOMER• PCS PROBLEM CUSTOMER SOLUTION• CP$ CUSTOMER PROBLEM $OLUTION
  6. 6. You can be succeed only…• From customers perspective• On customers scale
  7. 7. Fishing as a pastime hobbyorMaking living as a fisherman ?Email: petri.lehmuskoski@gorillaventures.fiTwitter: @petrileh
  8. 8. Typical way to catch fish…• Identify problmem: ”I want fish”• Buy best equipment, find the prettiest spot, throw your bait out, enjoy great weather and wait for the fishes to arrive• And in the evening go to supermarket to buy ”something” to bring home• And sometimes tell the biggest fish story…
  9. 9. Professional fisherman needs tocatch fish ! How do they do it ?
  10. 10. Get hints from the locals and learnfrom the masters – no two placesare similar Striped Bass • Large • High value • Rare Large Mouth Bass • Medium • High value • Moderate Freq. Crappie • Small • Moderate value • Plentiful Catfish • Small to large • Low value • Moderate
  11. 11. Have patience to pivot and learn.Different targets need differentbaits.
  12. 12. After mastering it, it is time toscale - build your own flotilla andconquer the seas
  13. 13. Or do it your own special way…
  14. 14. Recap: How professionals catchfish, and make living out of it• Get hints from the locals and learn from the masters• Decide on strategy – what you want to catch ?• Test drive your hypothesis, pivot again and again. Finetube your baits to suit targets• And then scale and build your flotilla• Or someties doing it special way might be sufficient…
  15. 15. Kysy vaikka ”ammattilaiselta” –reijo.syrjalainen@gorillaventures.fi
  16. 16. Happy fishing…

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