Tools for your start-up to succeed!Tallinn, February 16th 2012
I’ll tell you a bit about what ittakes to become a winner…
I’ll give you practical tools foryour start up
I’ll give you practical tools foryour start up
I will inspire you with examplesfrom the music industry
Welcome
Why did Rogerbecome perhaps thegreatest of all times?
I believe 4 factors
Talent
Baldness
Persistence
Faith
“Lean & mean”
Besides the chair, whatwas the mostimportant part Ineeded for a successfullaunch?
Please think about itfor a minute…
I’ll come back to that.
But first I am here toshare my experience,not only aboutstartups…
I also would like to talkabout business models
Why business modelinnovation isimportant today?
Today…
…we see forces wehaven’t seen before…
…we call them newrules of the businessgame.
THE WORLD HASCHANGED!
Driver #
Sustainability
Driver #
Credit Crisis
Driver #
“It’s my turn” economy
Upcoming markets
Or markets that cameup?
Driver #
Different customerbehavior
We also call it lifestyle/age complexity
Driver #
The online revolution
Driver #
Technology
The world   has changed
Let’s look into anindustry I knowabout…
The Music Industry
Digital music can belegal
This got the attentionof….
What did Spotify do tobe successful?
Realized thatcustomers wantedmusic to be 3 things….
Instant
Simple
Free
So the record labelshad no choice…
Innovate or die!
2 key success factor’sfor Spotify…
Technology
Timing
Why did it work?
They figured out theirbusiness model!
“And executedperfectly”
How to get yourbusiness model right?
the past was aboutchoosing solutions the future is aboutgenerating options
So, what does thebusiness model ofSpotify look like?(exercise 2 minutes)
Business Model?
BusinessModels?
www.businessmodelgeneration.com
THEBUSINESS MODELCANVAS
1. CUSTOMER SEGMENTS
2. VALUE PROPOSITION
3. CHANNELS
4. CUSTOMER RELATIONSHIPS
5. REVENUE STREAMS
6. KEY RESOURCES
7. KEY ACTIVITIES
8. KEY PARTNERS
9. COST STRUCTURE
Key       Value          Client            Activities   Proposition      Relationship    Key                              ...
The Business Model CanvasPARTNER            KEY       OFFER     CUSTOMER         CUSTOMERNETWORK         ACTIVITIES       ...
The Business Model CanvasPARTNER            KEY       OFFER     CUSTOMER         CUSTOMERNETWORK         ACTIVITIES       ...
(Show post it model ofspotify ?)
So what besides thechair did I need?
A solid NETWORK!
So how did that workout in practice for me?
A whole sales teamsigned in two weeks!?
Key takeaways…
How BAD do youwant it?
It is about thebusiness model
Proper execution
Mean & Lean
It is about thenetworklinkedin//tedstrom ;-)
If you want help withyour business model…
Or want to be squeezed onthe court…
Call me!
By the way
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
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Transcript of "Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia"

  1. 1. Tools for your start-up to succeed!Tallinn, February 16th 2012
  2. 2. I’ll tell you a bit about what ittakes to become a winner…
  3. 3. I’ll give you practical tools foryour start up
  4. 4. I’ll give you practical tools foryour start up
  5. 5. I will inspire you with examplesfrom the music industry
  6. 6. Welcome
  7. 7. Why did Rogerbecome perhaps thegreatest of all times?
  8. 8. I believe 4 factors
  9. 9. Talent
  10. 10. Baldness
  11. 11. Persistence
  12. 12. Faith
  13. 13. “Lean & mean”
  14. 14. Besides the chair, whatwas the mostimportant part Ineeded for a successfullaunch?
  15. 15. Please think about itfor a minute…
  16. 16. I’ll come back to that.
  17. 17. But first I am here toshare my experience,not only aboutstartups…
  18. 18. I also would like to talkabout business models
  19. 19. Why business modelinnovation isimportant today?
  20. 20. Today…
  21. 21. …we see forces wehaven’t seen before…
  22. 22. …we call them newrules of the businessgame.
  23. 23. THE WORLD HASCHANGED!
  24. 24. Driver #
  25. 25. Sustainability
  26. 26. Driver #
  27. 27. Credit Crisis
  28. 28. Driver #
  29. 29. “It’s my turn” economy
  30. 30. Upcoming markets
  31. 31. Or markets that cameup?
  32. 32. Driver #
  33. 33. Different customerbehavior
  34. 34. We also call it lifestyle/age complexity
  35. 35. Driver #
  36. 36. The online revolution
  37. 37. Driver #
  38. 38. Technology
  39. 39. The world has changed
  40. 40. Let’s look into anindustry I knowabout…
  41. 41. The Music Industry
  42. 42. Digital music can belegal
  43. 43. This got the attentionof….
  44. 44. What did Spotify do tobe successful?
  45. 45. Realized thatcustomers wantedmusic to be 3 things….
  46. 46. Instant
  47. 47. Simple
  48. 48. Free
  49. 49. So the record labelshad no choice…
  50. 50. Innovate or die!
  51. 51. 2 key success factor’sfor Spotify…
  52. 52. Technology
  53. 53. Timing
  54. 54. Why did it work?
  55. 55. They figured out theirbusiness model!
  56. 56. “And executedperfectly”
  57. 57. How to get yourbusiness model right?
  58. 58. the past was aboutchoosing solutions the future is aboutgenerating options
  59. 59. So, what does thebusiness model ofSpotify look like?(exercise 2 minutes)
  60. 60. Business Model?
  61. 61. BusinessModels?
  62. 62. www.businessmodelgeneration.com
  63. 63. THEBUSINESS MODELCANVAS
  64. 64. 1. CUSTOMER SEGMENTS
  65. 65. 2. VALUE PROPOSITION
  66. 66. 3. CHANNELS
  67. 67. 4. CUSTOMER RELATIONSHIPS
  68. 68. 5. REVENUE STREAMS
  69. 69. 6. KEY RESOURCES
  70. 70. 7. KEY ACTIVITIES
  71. 71. 8. KEY PARTNERS
  72. 72. 9. COST STRUCTURE
  73. 73. Key Value Client Activities Proposition Relationship Key ClientPartners segments Cost RevenueStructure Key Streams Resources Channels
  74. 74. The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  75. 75. The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  76. 76. (Show post it model ofspotify ?)
  77. 77. So what besides thechair did I need?
  78. 78. A solid NETWORK!
  79. 79. So how did that workout in practice for me?
  80. 80. A whole sales teamsigned in two weeks!?
  81. 81. Key takeaways…
  82. 82. How BAD do youwant it?
  83. 83. It is about thebusiness model
  84. 84. Proper execution
  85. 85. Mean & Lean
  86. 86. It is about thenetworklinkedin//tedstrom ;-)
  87. 87. If you want help withyour business model…
  88. 88. Or want to be squeezed onthe court…
  89. 89. Call me!
  90. 90. By the way

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