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Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
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Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia

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Transcript

  • 1. Tools for your start-up to succeed!Tallinn, February 16th 2012
  • 2. I’ll tell you a bit about what ittakes to become a winner…
  • 3. I’ll give you practical tools foryour start up
  • 4. I’ll give you practical tools foryour start up
  • 5. I will inspire you with examplesfrom the music industry
  • 6. Welcome
  • 7. Why did Rogerbecome perhaps thegreatest of all times?
  • 8. I believe 4 factors
  • 9. Talent
  • 10. Baldness
  • 11. Persistence
  • 12. Faith
  • 13. “Lean & mean”
  • 14. Besides the chair, whatwas the mostimportant part Ineeded for a successfullaunch?
  • 15. Please think about itfor a minute…
  • 16. I’ll come back to that.
  • 17. But first I am here toshare my experience,not only aboutstartups…
  • 18. I also would like to talkabout business models
  • 19. Why business modelinnovation isimportant today?
  • 20. Today…
  • 21. …we see forces wehaven’t seen before…
  • 22. …we call them newrules of the businessgame.
  • 23. THE WORLD HASCHANGED!
  • 24. Driver #
  • 25. Sustainability
  • 26. Driver #
  • 27. Credit Crisis
  • 28. Driver #
  • 29. “It’s my turn” economy
  • 30. Upcoming markets
  • 31. Or markets that cameup?
  • 32. Driver #
  • 33. Different customerbehavior
  • 34. We also call it lifestyle/age complexity
  • 35. Driver #
  • 36. The online revolution
  • 37. Driver #
  • 38. Technology
  • 39. The world has changed
  • 40. Let’s look into anindustry I knowabout…
  • 41. The Music Industry
  • 42. Digital music can belegal
  • 43. This got the attentionof….
  • 44. What did Spotify do tobe successful?
  • 45. Realized thatcustomers wantedmusic to be 3 things….
  • 46. Instant
  • 47. Simple
  • 48. Free
  • 49. So the record labelshad no choice…
  • 50. Innovate or die!
  • 51. 2 key success factor’sfor Spotify…
  • 52. Technology
  • 53. Timing
  • 54. Why did it work?
  • 55. They figured out theirbusiness model!
  • 56. “And executedperfectly”
  • 57. How to get yourbusiness model right?
  • 58. the past was aboutchoosing solutions the future is aboutgenerating options
  • 59. So, what does thebusiness model ofSpotify look like?(exercise 2 minutes)
  • 60. Business Model?
  • 61. BusinessModels?
  • 62. www.businessmodelgeneration.com
  • 63. THEBUSINESS MODELCANVAS
  • 64. 1. CUSTOMER SEGMENTS
  • 65. 2. VALUE PROPOSITION
  • 66. 3. CHANNELS
  • 67. 4. CUSTOMER RELATIONSHIPS
  • 68. 5. REVENUE STREAMS
  • 69. 6. KEY RESOURCES
  • 70. 7. KEY ACTIVITIES
  • 71. 8. KEY PARTNERS
  • 72. 9. COST STRUCTURE
  • 73. Key Value Client Activities Proposition Relationship Key ClientPartners segments Cost RevenueStructure Key Streams Resources Channels
  • 74. The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 75. The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 76. (Show post it model ofspotify ?)
  • 77. So what besides thechair did I need?
  • 78. A solid NETWORK!
  • 79. So how did that workout in practice for me?
  • 80. A whole sales teamsigned in two weeks!?
  • 81. Key takeaways…
  • 82. How BAD do youwant it?
  • 83. It is about thebusiness model
  • 84. Proper execution
  • 85. Mean & Lean
  • 86. It is about thenetworklinkedin//tedstrom ;-)
  • 87. If you want help withyour business model…
  • 88. Or want to be squeezed onthe court…
  • 89. Call me!
  • 90. By the way

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