Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia

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  • 1. Tools for your start-up to succeed!Tallinn, February 16th 2012
  • 2. I’ll tell you a bit about what ittakes to become a winner…
  • 3. I’ll give you practical tools foryour start up
  • 4. I’ll give you practical tools foryour start up
  • 5. I will inspire you with examplesfrom the music industry
  • 6. Welcome
  • 7. Why did Rogerbecome perhaps thegreatest of all times?
  • 8. I believe 4 factors
  • 9. Talent
  • 10. Baldness
  • 11. Persistence
  • 12. Faith
  • 13. “Lean & mean”
  • 14. Besides the chair, whatwas the mostimportant part Ineeded for a successfullaunch?
  • 15. Please think about itfor a minute…
  • 16. I’ll come back to that.
  • 17. But first I am here toshare my experience,not only aboutstartups…
  • 18. I also would like to talkabout business models
  • 19. Why business modelinnovation isimportant today?
  • 20. Today…
  • 21. …we see forces wehaven’t seen before…
  • 22. …we call them newrules of the businessgame.
  • 23. THE WORLD HASCHANGED!
  • 24. Driver #
  • 25. Sustainability
  • 26. Driver #
  • 27. Credit Crisis
  • 28. Driver #
  • 29. “It’s my turn” economy
  • 30. Upcoming markets
  • 31. Or markets that cameup?
  • 32. Driver #
  • 33. Different customerbehavior
  • 34. We also call it lifestyle/age complexity
  • 35. Driver #
  • 36. The online revolution
  • 37. Driver #
  • 38. Technology
  • 39. The world has changed
  • 40. Let’s look into anindustry I knowabout…
  • 41. The Music Industry
  • 42. Digital music can belegal
  • 43. This got the attentionof….
  • 44. What did Spotify do tobe successful?
  • 45. Realized thatcustomers wantedmusic to be 3 things….
  • 46. Instant
  • 47. Simple
  • 48. Free
  • 49. So the record labelshad no choice…
  • 50. Innovate or die!
  • 51. 2 key success factor’sfor Spotify…
  • 52. Technology
  • 53. Timing
  • 54. Why did it work?
  • 55. They figured out theirbusiness model!
  • 56. “And executedperfectly”
  • 57. How to get yourbusiness model right?
  • 58. the past was aboutchoosing solutions the future is aboutgenerating options
  • 59. So, what does thebusiness model ofSpotify look like?(exercise 2 minutes)
  • 60. Business Model?
  • 61. BusinessModels?
  • 62. www.businessmodelgeneration.com
  • 63. THEBUSINESS MODELCANVAS
  • 64. 1. CUSTOMER SEGMENTS
  • 65. 2. VALUE PROPOSITION
  • 66. 3. CHANNELS
  • 67. 4. CUSTOMER RELATIONSHIPS
  • 68. 5. REVENUE STREAMS
  • 69. 6. KEY RESOURCES
  • 70. 7. KEY ACTIVITIES
  • 71. 8. KEY PARTNERS
  • 72. 9. COST STRUCTURE
  • 73. Key Value Client Activities Proposition Relationship Key ClientPartners segments Cost RevenueStructure Key Streams Resources Channels
  • 74. The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 75. The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • 76. (Show post it model ofspotify ?)
  • 77. So what besides thechair did I need?
  • 78. A solid NETWORK!
  • 79. So how did that workout in practice for me?
  • 80. A whole sales teamsigned in two weeks!?
  • 81. Key takeaways…
  • 82. How BAD do youwant it?
  • 83. It is about thebusiness model
  • 84. Proper execution
  • 85. Mean & Lean
  • 86. It is about thenetworklinkedin//tedstrom ;-)
  • 87. If you want help withyour business model…
  • 88. Or want to be squeezed onthe court…
  • 89. Call me!
  • 90. By the way