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Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia
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Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia

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Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia Tobias Edström presentation on StartSmart event Models4Business 16.02.2012. Tallinn, Estonia Presentation Transcript

  • Tools for your start-up to succeed!Tallinn, February 16th 2012
  • I’ll tell you a bit about what ittakes to become a winner…
  • I’ll give you practical tools foryour start up
  • I’ll give you practical tools foryour start up
  • I will inspire you with examplesfrom the music industry
  • Welcome
  • Why did Rogerbecome perhaps thegreatest of all times?
  • I believe 4 factors
  • Talent
  • Baldness
  • Persistence
  • Faith
  • “Lean & mean”
  • Besides the chair, whatwas the mostimportant part Ineeded for a successfullaunch?
  • Please think about itfor a minute…
  • I’ll come back to that.
  • But first I am here toshare my experience,not only aboutstartups…
  • I also would like to talkabout business models
  • Why business modelinnovation isimportant today?
  • Today…
  • …we see forces wehaven’t seen before…
  • …we call them newrules of the businessgame.
  • THE WORLD HASCHANGED!
  • Driver #
  • Sustainability
  • Driver #
  • Credit Crisis
  • Driver #
  • “It’s my turn” economy
  • Upcoming markets
  • Or markets that cameup?
  • Driver #
  • Different customerbehavior
  • We also call it lifestyle/age complexity
  • Driver #
  • The online revolution
  • Driver #
  • Technology
  • The world has changed
  • Let’s look into anindustry I knowabout…
  • The Music Industry
  • Digital music can belegal
  • This got the attentionof….
  • What did Spotify do tobe successful?
  • Realized thatcustomers wantedmusic to be 3 things….
  • Instant
  • Simple
  • Free
  • So the record labelshad no choice…
  • Innovate or die!
  • 2 key success factor’sfor Spotify…
  • Technology
  • Timing
  • Why did it work?
  • They figured out theirbusiness model!
  • “And executedperfectly”
  • How to get yourbusiness model right?
  • the past was aboutchoosing solutions the future is aboutgenerating options
  • So, what does thebusiness model ofSpotify look like?(exercise 2 minutes)
  • Business Model?
  • BusinessModels?
  • www.businessmodelgeneration.com
  • THEBUSINESS MODELCANVAS
  • 1. CUSTOMER SEGMENTS
  • 2. VALUE PROPOSITION
  • 3. CHANNELS
  • 4. CUSTOMER RELATIONSHIPS
  • 5. REVENUE STREAMS
  • 6. KEY RESOURCES
  • 7. KEY ACTIVITIES
  • 8. KEY PARTNERS
  • 9. COST STRUCTURE
  • Key Value Client Activities Proposition Relationship Key ClientPartners segments Cost RevenueStructure Key Streams Resources Channels
  • The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • The Business Model CanvasPARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  • (Show post it model ofspotify ?)
  • So what besides thechair did I need?
  • A solid NETWORK!
  • So how did that workout in practice for me?
  • A whole sales teamsigned in two weeks!?
  • Key takeaways…
  • How BAD do youwant it?
  • It is about thebusiness model
  • Proper execution
  • Mean & Lean
  • It is about thenetworklinkedin//tedstrom ;-)
  • If you want help withyour business model…
  • Or want to be squeezed onthe court…
  • Call me!
  • By the way