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Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
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Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

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Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia Presentation Transcript

  • MY JOURNEY – Riikka Lindström
  • Agenda today:ACT0 - backgroundACT1 – baby stepsACT2 – going serious ACT3 – growth!
  • ACT0
  • KITTILÄ, Lapland 1976- 1996
  • KEMI 1996- 1998LEARN!
  • ROVANIEMI 1998- 2000LEARN!
  • MILANO 2000- 2001LEARN! NETWORKING
  • MILANO 2000- 2001
  • MEXICOICE BREAKER
  • MOTHERHOOD
  • BACHELOR
  • DON JOHNSON BIG BAND/ ON THE ROAD
  • Jyväskylä 2005-2006
  • LEARN!
  • USABILITY RESEARCH
  • DESIGN-/BRANDSTRATEGY WWW.MAGISSO.COM
  • CHALLENGE1BUSINESSWOMAN, ME? 2007
  • Baby Steps.. ACT1
  • 3. YEAR, Turku 2008-2009 LEARN!
  • Master in industrial design 2008, University of Lapland MASTER THESIS
  • CHALLENGE2 2008 Economic downturn
  • Going serious.. ACT2
  • STRATEGY1, 2009
  • STEP 1
  • STEP 2
  • www.kaltio.com/STEP 3
  • EmpathicDesign research 2011
  • The method?BEP, BAT
  • REQUIREMENTSNEEDSHIDDEN NEEDS
  • Ideation
  • 1 CONTEXT 2 DUST & NOISE -Environment -requirements-Customer/User Experience -Dust & Noise 3 Creating Scenarios CUSTOMER VALUE -Value analysis -Potentials -Vision -Innovation Focus
  • Research,Design strategy, Innovation 2010-2011
  • LEARN!9.12.2011 Aalto Professional Diploma inCreative Business.9.1.2012 International Design Businessmanagement certificate, IDBM pro
  • Tallinn 2011 NETWORKING
  • SHANGHAI 2011 NETWORKING
  • CHALLENGE3 2011 Economic downturn
  • ACT3 Growth!
  • 2013 INTERNATIONALIZATION CUSTOMER 1 CUSTOMER 2 COMPETITOR 2 CUSTOMER 3 SPONSORSHIP COMPETITOR 3 INNOVATIVE COMPETITOR 4 COMPETITOR 1STRATEGY2, 2011
  • Radical service innovation.. MARKETING CASE STEP1
  • ROADMAP 2011-2015 2015 2013 20112010 STEP2
  • STEP3
  • BUSINESSWOMAN, ME?
  • MY JOURNEY AS AN ENTREPRENEUR 2012 STRATEGY2 2011 STRATEGY1 2009 growth! going serious.. 20082006 baby steps
  • MY JOURNEY AS AN ENTREPRENEUR.. LEARN!
  • MY JOURNEY AS AN ENTREPRENEUR.. PLAN!
  • MY JOURNEY AS AN ENTREPRENEUR.. NETWORK!
  • MY JOURNEY AS AN ENTREPRENEUR.. THINK BIG!
  • MY JOURNEY AS AN ENTREPRENEUR.. DREAM!
  • DREAM!
  • Dreams 2011..DREAM!
  • DREAM!
  • STORY TO BE CONTINUED…