#OPENTALK     (RADICAL) OPENESS            Twitter @krishaamer               -- Kris Haamer
#OPENTALK= Lessons Learned: 3 You: 2 Products: 1 Seeing Things Differently: 0 The WorldLet me start by showing you what I ...
#OPENTALK            - Zuck
#OPENTALK: 1 GlobalTwo billion people online. New markets on theweb, compressing time & geography
#OPENTALK            Africa
#OPENTALK
#OPENTALK: 2 CollaborationIn 2009 two college students in Californiadecided to make One Day on Earth
#OPENTALK
#OPENTALK: 3 Attention economy + TransmediaWhatever your product, Youre fighting for the16h a person is awake – and your s...
#OPENTALK
#OPENTALK               1st story       Seeing Things Differently:            Open Thinking
#OPENTALKThe Only ManWho Makes Filmsin Guinea-Bissau
#OPENTALKGuinea-Bissau is among the 5 poorest countries
#OPENTALK
#OPENTALK1992   Film 1: Udju Azul di Yonta
#OPENTALK  Vibrant commercial society. Television,       market, fashion, disco clubs
#OPENTALK Broken ideals. Revolutionary generation:    “is this the country we wanted?”
#OPENTALK Idealists lose love and opportunities in life
#OPENTALK     The children continue to dance
#OPENTALK1996      Film 2: Po di Sangui
#OPENTALKThe Village of Amanha Lundju – Tomorrow Faraway
#OPENTALK Turmoil – city people cutting down trees
#OPENTALK One tree per birth. No trees = no children
#OPENTALK    Dou finds his twin brother dead
#OPENTALK  The wife left alone with brother’s tree
#OPENTALK  Calacalado mandates a quest of iniation
#OPENTALKThe Expelled “forest”: people exiled from their land
#OPENTALK
#OPENTALK     Encounter w/ another people
#OPENTALK
#OPENTALK      A child as hope for the future
#OPENTALK2002        Film 3: Nha Fala
#OPENTALKSociety in chance. Where to put Amílcar Cabral?
#OPENTALK     Vita is cursed to die if she sings
#OPENTALK            Leaves for Europe
#OPENTALKFinds her voice and becomes a famous singer
#OPENTALK    Return home w/ boyfriend – to die
#OPENTALK            Rebirth
#OPENTALKWHAT DO WE KNOW ABOUT GUINEA BISSAU?P O V E R T YSICKNESS WAR DESTRUCTIONA                I               D
#OPENTALK       While these things exist, there’s an Africa of incredible beauty
#OPENTALK   The Africa that Laughs and Dreams
#OPENTALK               2nd story               Products:       Small Devices Hack Culture
#OPENTALK When the iPhone came out I had an ideafor a game that would open public spaces  for creativity by encouraging pe...
#OPENTALK      I failed in every aspect of          making this happen
#OPENTALK Public Creativity, on the Train       By Kris Haamer                        // ArtBART
#OPENTALK We install screens. People on trains post pictures created on their mobile devices.          This is Public Crea...
#OPENTALKWhy?      Art is no longer created by the professional. Today art can be created by   anyone. It can be created a...
#OPENTALKWho? Me. You. Everyone. Being creative in the public is fun. Together we can make our      environment more beaut...
#OPENTALKWho? Me, an author? – We invite you to imagine      Me: Author? Creative? Artist?
#OPENTALKWhere?  San Francisco. High adaption of mobile technologies enables the creation of this     fresh and innovative...
#OPENTALK  Mobile devices? – the New Yorker cover       painted on a mobile device.
#OPENTALK San Francisco? – high tech adaption makes      the region ready for mobile art.
#OPENTALK Trains? – Everybody goes there, passengers         every day? – over 375, 000.
#OPENTALK BART Trains? – BART trains in San Francisco        welcome unexpected uses.
#OPENTALKInside Trains     BART? – they have a history of tech         innovation and openess.
#OPENTALKInside trains?– BART has ample ceiling space          for attaching LCD screens.
#OPENTALKOutside? – Station walls make good displays,         when people are waiting.
#OPENTALK But how? – BART trains and stations have      Wireless Internet Connectivity.
#OPENTALKSo? – You can use your mobile device to send           stuff over the Internet.
#OPENTALK  Meaning? – Using wireless, you can send   your work to the screens in real time.
#OPENTALK But I can’t draw! – Art teachers can explain      to commuters how to use ArtBART.
#OPENTALK Not interested? – Seed artists can generate  interest just by drawing using ArtBART.
#OPENTALKWho will used it? – The young and tech-sawy     will likely be the early adopters.
#OPENTALK  Will old people use it? – Surely, they will            learn from their kids.
#OPENTALKMe alone? – No. Using a single mobile device        you can draw with friends.
#OPENTALKWhat will I draw? – here’s a painting created       by hand on a mobile device.
#OPENTALKSo flying pigs? – You can draw what ever you  can imagine, and then show everybody.
#OPENTALK Autoportrait? – if you’re out of ideas, draw     the fellow passenger, or yourself.
#OPENTALK              Takeaway    We can change our environment             // ArtBART
#OPENTALK                3rd story                  You:      Converting People to Product
#OPENTALK   Alex Keller Fonseca
#OPENTALK
#OPENTALK
#OPENTALK
#OPENTALK
#OPENTALK            Lessons Learned
: Traction & Social ProofGreat product is not enough. How do you get to10s and 100s of millions?
:1Viral loops. Make something that needs 2 peopleto be part of and makes noise when used
:2Aspirational brands – convert influencers &create artificial scarcity w/ hard to get product
:3Make the User Experience ridiculously fast
: YouSpeak the truth. Put your ideas out there. Thenpeople can disagree with you and you can learnabout your mistakes.
#OPENTALK
: 1 MindfulnessKnow what you’re doing and why you’re doing it.Pay attention to yourself every day. And you canmake changes.
: 2 Give yourself permissionCharacter is revealed in conflict. You need to putyourself in the situations of confrontation ...
: 3 Constant feedbackGet good at receiving feedback; it does notmatter what people say to you. Take what’svaluable and dis...
: 4 Trust yourselfDon’t act based on what you think your investorswould want. Your responsibility is to the productand to ...
:          5            Stay           positiveOther things equal, keeping a positive attitudegets you further than bummin...
: 6 Stay clear of twilightDare mighty things, win glorious triumphs, eventhough checkered by failure… rather than rankwith...
: 7 Give backYou are essentially asking people to help you; soshare your learning curve forward. Empowerpeople as those wh...
: 8 Getting oldThe older you get the more your mind settles;fight it and keep learning – and ask me for aninvite to Quora.
: 9 Don’t PanicFear is the worst way to make decisions.
#OPENTALK
: TeamStartups fail because of people problems. Youneed total transparency since the beginning.
: MoneyMoney makes things happen faster. You can beworking for 3 years with incremental success oryou can go faster. Think...
: Product“If YouTube has proven anything it’s that given alevel playing field and democratization ofcreation tools, anyone...
: 1 AudacityIt’s not a website. It’s a revolution.
: 2 Pull instead of pushBuild something that gets traction. Traction isthe first thing that matters for investors. I’m the...
: 3 Global from day 1The web is global; make use of this fact.
: 4 PositioningProduct position in a Twitter length sentence.For example: Macbook Air – World’s thinnestnotebook.
: 5 Test assumptionsBuilding something based on unfoundedassumptions is lethal; keep testing the market
: Finallythe old age wisdom
ϒ OPEN
Thanks   December 1      2011     #OPENTALK         by    Kris HaamerTwitter @krishaamer
A game that changes how people interact incities – so many people you pass by daily – weimagined an open city with less fr...
STREETCREAM
Thanks Again   December 1      2011     #OPENTALK         by    Kris HaamerTwitter @krishaamer
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia
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Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

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Kris Haamer spoke on Start Smart! event Wantrepreneur 2 Entrepreneur 1. december 2011 in Tallinn, Estonia. www.start-smart.me . #opentalk

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Kris Haamer presentation on StartSmart event Wantrepreneur 2 Entrepreneur 1.12.2011. Tallinn, Estonia

  1. 1. #OPENTALK (RADICAL) OPENESS Twitter @krishaamer -- Kris Haamer
  2. 2. #OPENTALK= Lessons Learned: 3 You: 2 Products: 1 Seeing Things Differently: 0 The WorldLet me start by showing you what I believe theworld is like today…
  3. 3. #OPENTALK - Zuck
  4. 4. #OPENTALK: 1 GlobalTwo billion people online. New markets on theweb, compressing time & geography
  5. 5. #OPENTALK Africa
  6. 6. #OPENTALK
  7. 7. #OPENTALK: 2 CollaborationIn 2009 two college students in Californiadecided to make One Day on Earth
  8. 8. #OPENTALK
  9. 9. #OPENTALK: 3 Attention economy + TransmediaWhatever your product, Youre fighting for the16h a person is awake – and your story needs tosurround that person across media
  10. 10. #OPENTALK
  11. 11. #OPENTALK 1st story Seeing Things Differently: Open Thinking
  12. 12. #OPENTALKThe Only ManWho Makes Filmsin Guinea-Bissau
  13. 13. #OPENTALKGuinea-Bissau is among the 5 poorest countries
  14. 14. #OPENTALK
  15. 15. #OPENTALK1992 Film 1: Udju Azul di Yonta
  16. 16. #OPENTALK Vibrant commercial society. Television, market, fashion, disco clubs
  17. 17. #OPENTALK Broken ideals. Revolutionary generation: “is this the country we wanted?”
  18. 18. #OPENTALK Idealists lose love and opportunities in life
  19. 19. #OPENTALK The children continue to dance
  20. 20. #OPENTALK1996 Film 2: Po di Sangui
  21. 21. #OPENTALKThe Village of Amanha Lundju – Tomorrow Faraway
  22. 22. #OPENTALK Turmoil – city people cutting down trees
  23. 23. #OPENTALK One tree per birth. No trees = no children
  24. 24. #OPENTALK Dou finds his twin brother dead
  25. 25. #OPENTALK The wife left alone with brother’s tree
  26. 26. #OPENTALK Calacalado mandates a quest of iniation
  27. 27. #OPENTALKThe Expelled “forest”: people exiled from their land
  28. 28. #OPENTALK
  29. 29. #OPENTALK Encounter w/ another people
  30. 30. #OPENTALK
  31. 31. #OPENTALK A child as hope for the future
  32. 32. #OPENTALK2002 Film 3: Nha Fala
  33. 33. #OPENTALKSociety in chance. Where to put Amílcar Cabral?
  34. 34. #OPENTALK Vita is cursed to die if she sings
  35. 35. #OPENTALK Leaves for Europe
  36. 36. #OPENTALKFinds her voice and becomes a famous singer
  37. 37. #OPENTALK Return home w/ boyfriend – to die
  38. 38. #OPENTALK Rebirth
  39. 39. #OPENTALKWHAT DO WE KNOW ABOUT GUINEA BISSAU?P O V E R T YSICKNESS WAR DESTRUCTIONA I D
  40. 40. #OPENTALK While these things exist, there’s an Africa of incredible beauty
  41. 41. #OPENTALK The Africa that Laughs and Dreams
  42. 42. #OPENTALK 2nd story Products: Small Devices Hack Culture
  43. 43. #OPENTALK When the iPhone came out I had an ideafor a game that would open public spaces for creativity by encouraging people to create art
  44. 44. #OPENTALK I failed in every aspect of making this happen
  45. 45. #OPENTALK Public Creativity, on the Train By Kris Haamer // ArtBART
  46. 46. #OPENTALK We install screens. People on trains post pictures created on their mobile devices. This is Public Creativity. Abstract – Introducing // ArtBART.
  47. 47. #OPENTALKWhy? Art is no longer created by the professional. Today art can be created by anyone. It can be created anywhere. Abstract – Introducing // ArtBART.
  48. 48. #OPENTALKWho? Me. You. Everyone. Being creative in the public is fun. Together we can make our environment more beautiful. Abstract – Introducing // ArtBART.
  49. 49. #OPENTALKWho? Me, an author? – We invite you to imagine Me: Author? Creative? Artist?
  50. 50. #OPENTALKWhere? San Francisco. High adaption of mobile technologies enables the creation of this fresh and innovative art project. Abstract – Introducing // ArtBART.
  51. 51. #OPENTALK Mobile devices? – the New Yorker cover painted on a mobile device.
  52. 52. #OPENTALK San Francisco? – high tech adaption makes the region ready for mobile art.
  53. 53. #OPENTALK Trains? – Everybody goes there, passengers every day? – over 375, 000.
  54. 54. #OPENTALK BART Trains? – BART trains in San Francisco welcome unexpected uses.
  55. 55. #OPENTALKInside Trains BART? – they have a history of tech innovation and openess.
  56. 56. #OPENTALKInside trains?– BART has ample ceiling space for attaching LCD screens.
  57. 57. #OPENTALKOutside? – Station walls make good displays, when people are waiting.
  58. 58. #OPENTALK But how? – BART trains and stations have Wireless Internet Connectivity.
  59. 59. #OPENTALKSo? – You can use your mobile device to send stuff over the Internet.
  60. 60. #OPENTALK Meaning? – Using wireless, you can send your work to the screens in real time.
  61. 61. #OPENTALK But I can’t draw! – Art teachers can explain to commuters how to use ArtBART.
  62. 62. #OPENTALK Not interested? – Seed artists can generate interest just by drawing using ArtBART.
  63. 63. #OPENTALKWho will used it? – The young and tech-sawy will likely be the early adopters.
  64. 64. #OPENTALK Will old people use it? – Surely, they will learn from their kids.
  65. 65. #OPENTALKMe alone? – No. Using a single mobile device you can draw with friends.
  66. 66. #OPENTALKWhat will I draw? – here’s a painting created by hand on a mobile device.
  67. 67. #OPENTALKSo flying pigs? – You can draw what ever you can imagine, and then show everybody.
  68. 68. #OPENTALK Autoportrait? – if you’re out of ideas, draw the fellow passenger, or yourself.
  69. 69. #OPENTALK Takeaway We can change our environment // ArtBART
  70. 70. #OPENTALK 3rd story You: Converting People to Product
  71. 71. #OPENTALK Alex Keller Fonseca
  72. 72. #OPENTALK
  73. 73. #OPENTALK
  74. 74. #OPENTALK
  75. 75. #OPENTALK
  76. 76. #OPENTALK Lessons Learned
  77. 77. : Traction & Social ProofGreat product is not enough. How do you get to10s and 100s of millions?
  78. 78. :1Viral loops. Make something that needs 2 peopleto be part of and makes noise when used
  79. 79. :2Aspirational brands – convert influencers &create artificial scarcity w/ hard to get product
  80. 80. :3Make the User Experience ridiculously fast
  81. 81. : YouSpeak the truth. Put your ideas out there. Thenpeople can disagree with you and you can learnabout your mistakes.
  82. 82. #OPENTALK
  83. 83. : 1 MindfulnessKnow what you’re doing and why you’re doing it.Pay attention to yourself every day. And you canmake changes.
  84. 84. : 2 Give yourself permissionCharacter is revealed in conflict. You need to putyourself in the situations of confrontation tolearn who you are and what u can do.
  85. 85. : 3 Constant feedbackGet good at receiving feedback; it does notmatter what people say to you. Take what’svaluable and disregard the rest.
  86. 86. : 4 Trust yourselfDon’t act based on what you think your investorswould want. Your responsibility is to the productand to the consumer.
  87. 87. : 5 Stay positiveOther things equal, keeping a positive attitudegets you further than bumming out.
  88. 88. : 6 Stay clear of twilightDare mighty things, win glorious triumphs, eventhough checkered by failure… rather than rankwith poor spirits who neither enjoy nor suffermuch, because they live in a gray twilight thatknows not victory nor defeat. -- Roosevelt via Alec Ross
  89. 89. : 7 Give backYou are essentially asking people to help you; soshare your learning curve forward. Empowerpeople as those who came before did for you.
  90. 90. : 8 Getting oldThe older you get the more your mind settles;fight it and keep learning – and ask me for aninvite to Quora.
  91. 91. : 9 Don’t PanicFear is the worst way to make decisions.
  92. 92. #OPENTALK
  93. 93. : TeamStartups fail because of people problems. Youneed total transparency since the beginning.
  94. 94. : MoneyMoney makes things happen faster. You can beworking for 3 years with incremental success oryou can go faster. Think about money asleverage. It’s about getting things done.
  95. 95. : Product“If YouTube has proven anything it’s that given alevel playing field and democratization ofcreation tools, anyone can build an audience ofmillions through good ideas and hard work.” -- Hunter Walk, YouTube product lead
  96. 96. : 1 AudacityIt’s not a website. It’s a revolution.
  97. 97. : 2 Pull instead of pushBuild something that gets traction. Traction isthe first thing that matters for investors. I’m thebiggest offender so I’m qualified to say this.
  98. 98. : 3 Global from day 1The web is global; make use of this fact.
  99. 99. : 4 PositioningProduct position in a Twitter length sentence.For example: Macbook Air – World’s thinnestnotebook.
  100. 100. : 5 Test assumptionsBuilding something based on unfoundedassumptions is lethal; keep testing the market
  101. 101. : Finallythe old age wisdom
  102. 102. ϒ OPEN
  103. 103. Thanks December 1 2011 #OPENTALK by Kris HaamerTwitter @krishaamer
  104. 104. A game that changes how people interact incities – so many people you pass by daily – weimagined an open city with less friction andmore fun – having lunch with anyone based onshared interests.
  105. 105. STREETCREAM
  106. 106. Thanks Again December 1 2011 #OPENTALK by Kris HaamerTwitter @krishaamer

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