Top 10 Email Copywriting Tips


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Learning to write great copy is a crucial skill for marketers of all sorts to master. Having great email skills will allow you to stay in touch with people in your audience, make long term sales and increase your average visitor value.

Email copywriting differs from regular copywriting in several important ways. First, you’re competing against dozens of other emails for attention. Second, you’re getting people who’re often doing other things – Working, checking Facebook, etc. Third, there are technical matters to consider, such as deliverability and spam compliance.

Here are ten copywriting tips to help you get the maximum clickthroughs and maximum sales possible in the long run.

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Top 10 Email Copywriting Tips

  1. 1. Top 10 Email CopywritingTop 10 SocialTips Integration Media Tools @startrankingnow
  2. 2. #1: Use a Swipe FileSave copies of emailsthat grab your attentionand get you to takeaction. Look at subjectlines, content, calls toaction and more.They’re great forinspiration.
  3. 3. #2: Write 10 Subject LinesWrite 10 possible subject lines and pick the best one…you’ll likely get better results.
  4. 4. #3: Try Plain TextEnsure better delivery and that your emails look how you want them. It can improve your response.
  5. 5. #4: Focus on the First Sentence If you don’t grab them immediately, they’llclose your email and be gone in an instant.
  6. 6. #5: Be ControversialThere’s nothing like a little controversy to grab some attention.
  7. 7. #6: Sell the Click, Not the ProductIn most cases, your emails aren’t actually trying tosell a product. They are trying to get the reader toclick a link where they might get a free offer, learn about a product, etc.
  8. 8. #7: Proof!Include statistics, case studies and other forms of proof to your emails for impact.
  9. 9. #8: Send at the Right TimeEveryone’s results will vary, but find out your optimal time for mailing your list.
  10. 10. Tip #9: Add UrgencyAlways give your subscribers a reason to take action now, rather than later.
  11. 11. #10: Split Test Sending different versions of your email to different subscribers allows you to test subject lines, calls to action, product offers and more.
  12. 12. Ready to Accelerate Your Email Marketing?