StartPad Countdown 7 - Extreme Makeover Web Edition

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Roy Leban discusses Sampa's user interface redesign.

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StartPad Countdown 7 - Extreme Makeover Web Edition

  1. 1. Extreme Makeover : Web Edition
  2. 2. The Problem
  3. 7. <ul><li>My task: Redesign it </li></ul><ul><li>Instead, I tossed it </li></ul>
  4. 8. <ul><li>Define our Persona: </li></ul><ul><li>33-year old mom </li></ul><ul><li>has a new baby </li></ul><ul><li>wants to share with family </li></ul>
  5. 9. Goal: Build the easiest to use web site for families on the Internet
  6. 10. <ul><li>Floor Wax or </li></ul><ul><li>Dessert Topping? </li></ul>
  7. 12. <ul><li>What are the goals of the UI? </li></ul>
  8. 13. <ul><li>Q: What will drive adoption in our target market? </li></ul><ul><ul><li>(What will make us successful?) </li></ul></ul>
  9. 14. Easy exploration
  10. 15. The ability to tinker
  11. 16. Instant gratification
  12. 17. Ability to procrastinate
  13. 18. Incremental construction and Re-entrancy
  14. 19. Give users a warm feeling and a feeling of ownership
  15. 20. <ul><li>Guiding principles </li></ul><ul><li>Everybody sees the same site </li></ul><ul><li>Organize UI to reflect user’s mental model </li></ul><ul><li>In-context editing and management </li></ul><ul><li>Not everything is equally easy to do </li></ul>
  16. 38. Regrets
  17. 39. www.thisUser.com my design & usability blog
  18. 40. www.sampa.com
  19. 41. <ul><li>Sampa is hiring developers </li></ul>

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