Extreme Makeover : Web Edition

The Problem

My task: Redesign it Instead, I tossed it

My task: Redesign it

Instead, I tossed it

Define our Persona: 33-year old mom has a new baby wants to share with family

Define our Persona:

33-year old mom

has a new baby

wants to share with family

Goal: Build the easiest to use web site for families on the Internet

Floor Wax or Dessert Topping?

Floor Wax or

Dessert Topping?

What are the goals of the UI?

What are the goals of the UI?

Q: What will drive adoption in our target market? (What will make us successful?)

Q: What will drive adoption in our target market?

(What will make us successful?)

Easy exploration

The ability to tinker

Instant gratification

Ability to procrastinate

Incremental construction and Re-entrancy

Give users a warm feeling and a feeling of ownership

Guiding principles Everybody sees the same site Organize UI to reflect user’s mental model In-context editing and management Not everything is equally easy to do

Guiding principles

Everybody sees the same site

Organize UI to reflect user’s mental model

In-context editing and management

Not everything is equally easy to do

Regrets

www.thisUser.com my design & usability blog

www.sampa.com

Sampa is hiring developers

Sampa is hiring developers