StartPad Countdown 6 - ACLU 2.0: Demand Your dotRights
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StartPad Countdown 6 - ACLU 2.0: Demand Your dotRights

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The ACLU, emerging technology, and business leaders may sound like the setup of a bad joke, but its not. Join us to learn more about the ACLU of Northern Californias soon-to-be-announced Demand Your ...

The ACLU, emerging technology, and business leaders may sound like the setup of a bad joke, but its not. Join us to learn more about the ACLU of Northern Californias soon-to-be-announced Demand Your dotRights campaign linking online privacy and government surveillance. We will focus in particular on the role that companies play in establishing and safeguarding the privacy and free speech rights of their users and how companies can benefit from having strong policies that favor these rights, as described in our recent publication, "Privacy and Free Speech: Its Good for Business"

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  • Customers care about privacy.
  • Customers care about privacy.
  • Customers care about privacy.
  • Actions can speak louder than words- and you see the reactions of customers when they feel that their information has been used in ways that they did not envision or feel that they had authorized.
  • Actions can speak louder than words- and you see the reactions of customers when they feel that their information has been used in ways that they did not envision or feel that they had authorized.
  • Hundreds of thousands of users revolted- calls for boycotts Legislative stirrings Loss of major business partners
  • NebuAd and its Deep packet inspection Consumer firestorm Inquiry by the House Energy and Commerce Committee Forced resignation of its founder and chief executive And again, cancellation of major business partnership,s including the fourth largest ISP in the US
  • Failing to protect privacy and free speech can lead to extremely expensive lawsuits and fines
  • Choicepoint’s security breach- $15 million in fines from the FTC, 9.4 million in legal fees, 2 miliion notifying victims of the breach. Plus a lifetime of bad publicity and a plunge in its stock price.
  • AT&T and Verizon- going on the fourth year of battle, costly class action lawsuits- potential hundreds of billions of dollars, massive amounts on attorney fees and on lobbyists to try to sidestep that liability.
  • Investing in privacy and free speech- doing the right thing for the public can be the right thing for the bottom line- generating positive press and building brand.
  • Qwest- can’t buy that kind of buzz. People all over the country- knowing its name and wanting to switch.
  • Yahoo viewed as a free speech champion.
  • To avoid costly mistakes that hurt the bottom line and build on successes that build the bottom line.
  • Easy one- keep users informed. What you may imagine will be surprise and awe- time and time again, surprise and anger
  • Users like control.
  • Just because it is technologically possible, doesn’t mean it is the best idea for the bottom line. As this primer shows, there are real prices to collecting and retaining data with abandon.
  • If you collect it, someone will come knocking. Whether it is the government or a third party- what you collect and how you keep it, can land you in hot water with your customers.
  • And as the stats earlier showed, customers want information kept between us and the company. Not shared with the government and third parties. If you become a treasure trove for fishing expeditions, customers bite back.
  • That’s where the Demand your dotRights Campaign comes in.

StartPad Countdown 6 - ACLU 2.0: Demand Your dotRights StartPad Countdown 6 - ACLU 2.0: Demand Your dotRights Presentation Transcript

  • ACLU 2.0: Demand Your dotRights Chris Conley Technology & Civil Liberties Fellow ACLU of Northern California
  • Three Questions: 1. Why is the ACLU involved in consumer issues?
  • Three Questions: 2. Is protecting user privacy and free speech good for business?
  • Three Questions: 3. What can we do?
  • 1. The ACLU and User Privacy
  • Technology & Civil Liberties As technology advances, civil liberties will not be left behind.
    • 2004: Facebook launched
    • 1998: Google founded
    • 1990: World Wide Web created
    • 1986 : Electronic Communications Privacy
    • Act enacted
    • 1970s : Key Supreme Court decisions
    Privacy Needs a Kick-Start
  • Focus on User Privacy
    • Proactive extension of efforts to combat government surveillance
    • Core ACLU value: protecting space and freedom to choose and act
  • Companies and User Privacy
    • Companies are gatekeepers of user information
    • Uniquely positioned to protect or erode user privacy and control
  • Companies and User Privacy
    • But if
        • knowledge = power money
      • why should companies care about user privacy?
  • 2. Privacy Is Good for Business
  • Why Invest in Privacy and Free Speech?
  • Why Invest in Privacy and Free Speech?
    • Build Trust and Loyalty With Customers
  • In a recent survey of over 1000 Americans, more than 50% said that online privacy was “ really important” Why Invest in Privacy and Free Speech?
  • Why Invest in Privacy and Free Speech?
    • Users in a 2008 study were “very concerned” about
    • law enforcement access to data (49%)
    • inability to delete files or records (63%)
    • targeted advertising (68%)
    • files used for marketing purposes (80%)
    • files sold to third parties (90%)
    Why Invest in Privacy and Free Speech? Why Invest in Privacy and Free Speech?
  • Why Invest in Privacy and Free Speech? A 2007 study concluded that users would pay $0.60 more for a $15 item in order to protect their privacy. A 2000 study estimated the total lost revenue due to privacy fears at $6 billion.
  • Why Invest in Privacy and Free Speech?
    • Build Trust and Loyalty With Customers
    • Protect Your Reputation and Relationships
  •  
  •  
  • Why Invest in Privacy and Free Speech?
    • Satisfy Consumer Demands
    • Protect Your Reputation and Relationships
    • Avoid Expensive Lawsuits and Fines
  •  
  •  
  • Why Invest in Privacy and Free Speech?
    • Satisfy Consumer Demands
    • Keep Business Partners Happy
    • Avoid Expensive Lawsuits
    • Generate Positive Press and Build Brand
  •  
  •  
  • Why Invest in Privacy and Free Speech?
    • Satisfy Consumer Demands
    • Keep Business Partners Happy
    • Avoid Expensive Lawsuits
    • Generate Positive Press ... Not Negative
  •  
  • 3. How to Design for Privacy
  • What Can You Do?
  • Keep Users Informed
    • Develop a Comprehensive Privacy Policy
    • Post Your Privacy Policy Prominently
    • Follow Your Privacy Policy
    • Alert Users About Changes
    • Provide Notice Before Updates
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  •  
  • Protect Users While Collecting Data
    • Collect Only Necessary Information
    • Aggregate or Anonymize
    • Inform Users About Data Collection
    • Use Opt-In Before Sharing
    • Allow Users to Correct and Delete
  •  
  • Minimize Disclosures of User Data
    • Comply Only Where Required By Law
    • Provide Notice and Opportunity to Contest
    • Disclose Only Required Information
    • Safeguard User Data
    • Respond Quickly to Breaches
    • Protect Users from Monitoring
  •  
  •  
  • Promote Free Speech
    • Develop Content-Neutral Policies
    • Protect Anonymous Speech
  •  
  •  
  • Protect Legitimate Speech
    • Draft Terms of Service to Avoid Stifling Speech
    • Refrain from Monitoring Speech
    • Respect Free Speech in Takedowns
    • Allow for Fair Use when Using DRM
  •  
  •  
  • Make Privacy and Free Speech a Priority
    • Design for Privacy and Free Speech
    • Build on Successes
    • Learn From Mistakes
  • Change the System
    • Push for Upgraded Privacy Laws
    • Promote Privacy as a Social Value
    • Help Users Demand Their dotRights!
  •