Beginner’s Guide to SEO Neil Patel QuickSprout
<ul><li>The Fundamentals </li></ul>
The Fundamentals <ul><li>Research, research, research </li></ul><ul><li>Content is king </li></ul><ul><li>Cleanliness is n...
 
<ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research </li></ul>
Keyword Research <ul><li>Don’t be foolish! Just because a </li></ul><ul><li>keyword has  high search volume , it </li></ul...
 
 
 
Low Hanging Fruit Find  descriptive  keywords with few  competitors and high search volume.
<ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------...
Content is King <ul><li>Content helps search engines </li></ul><ul><li>determine  what to rank a web </li></ul><ul><li>pag...
 
 
 
The Good Stuff <ul><li>Evergreen content </li></ul><ul><li>Fresh content </li></ul><ul><li>How to guides, lists, and resou...
 
 
Why not start a blog? <ul><li>You can easily add content through a </li></ul><ul><li>blog, update it whenever you want,  <...
The Bad Stuff <ul><li>Irrelevant and duplicate content  </li></ul><ul><li>can  hurt  your rankings. Stay away  </li></ul><...
<ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------...
On Page Factors <ul><li>Don’t forget the basics:  headings,  </li></ul><ul><li>meta tags, title tags, sitemaps, </li></ul>...
 
 
 
 
 
 
Ideal URL Structure <ul><li>Keyword rich </li></ul><ul><li>No extraneous characters </li></ul><ul><li>The shorter the bett...
Ideal Site Structure <ul><li>Cross linking within the content </li></ul><ul><li>Nofollow junk links </li></ul><ul><li>Keep...
 
Optimize Your Images! <ul><li>Every image should have a unique alt tag </li></ul><ul><li>Use of the long description tag  ...
<ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------...
Link Building 101 If you want to be popular on the  web, you have to get other people  to link to you.
 
What makes a good link? <ul><li>Rich in anchor text </li></ul><ul><li>In text link </li></ul><ul><li>Relevant/authority si...
What makes a bad link? <ul><li>Paid text link </li></ul><ul><li>Footer/site wide link </li></ul><ul><li>Spammy/irrelevant ...
 
Want a high PageRank? If you want a  high  Google PageRank  you better get those links.
How to Build Links <ul><li>Write good content </li></ul><ul><li>Create buzz in the blogosphere </li></ul><ul><li>Leverage ...
 
Don’t Lose Your Links If you want to move to a new  domain or change the URL of a web  page, make sure you do a  301  perm...
Slides <ul><li>Have questions? Contact me. </li></ul><ul><li>Neil Patel </li></ul><ul><li>(562) 292-3834 </li></ul><ul><li...
Appendix <ul><li>tools.seobook.com/firefox/seo-for-firefox.html </li></ul><ul><li>siteexplorer.search.yahoo.com/ </li></ul...
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Neil Patel

  1. 1. Beginner’s Guide to SEO Neil Patel QuickSprout
  2. 2. <ul><li>The Fundamentals </li></ul>
  3. 3. The Fundamentals <ul><li>Research, research, research </li></ul><ul><li>Content is king </li></ul><ul><li>Cleanliness is next to Godliness </li></ul><ul><li>Are you LinkedIn? </li></ul>
  4. 5. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research </li></ul>
  5. 6. Keyword Research <ul><li>Don’t be foolish! Just because a </li></ul><ul><li>keyword has high search volume , it </li></ul><ul><li>doesn’t mean it is a good keyword </li></ul><ul><li>to target. </li></ul>
  6. 10. Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.
  7. 11. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------------------------------------------- </li></ul><ul><li>Content is King </li></ul>
  8. 12. Content is King <ul><li>Content helps search engines </li></ul><ul><li>determine what to rank a web </li></ul><ul><li>page for. </li></ul>
  9. 16. The Good Stuff <ul><li>Evergreen content </li></ul><ul><li>Fresh content </li></ul><ul><li>How to guides, lists, and resourceful information </li></ul>
  10. 19. Why not start a blog? <ul><li>You can easily add content through a </li></ul><ul><li>blog, update it whenever you want, </li></ul><ul><li>and still get site wide search engine </li></ul><ul><li>love. </li></ul>
  11. 20. The Bad Stuff <ul><li>Irrelevant and duplicate content </li></ul><ul><li>can hurt your rankings. Stay away </li></ul><ul><li>from it. </li></ul>
  12. 21. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------------------------------------------- </li></ul><ul><li>Content is King ------------------------------------------------- </li></ul><ul><li>On Page Factors </li></ul>
  13. 22. On Page Factors <ul><li>Don’t forget the basics: headings, </li></ul><ul><li>meta tags, title tags, sitemaps, </li></ul><ul><li>domain name, URL structure, </li></ul><ul><li>site structure, and alt tags </li></ul>
  14. 29. Ideal URL Structure <ul><li>Keyword rich </li></ul><ul><li>No extraneous characters </li></ul><ul><li>The shorter the better </li></ul><ul><li>No underscores </li></ul><ul><li>Sub-domains over sub directories </li></ul>
  15. 30. Ideal Site Structure <ul><li>Cross linking within the content </li></ul><ul><li>Nofollow junk links </li></ul><ul><li>Keep pages under 100 links </li></ul><ul><li>Link to internal pages </li></ul>
  16. 32. Optimize Your Images! <ul><li>Every image should have a unique alt tag </li></ul><ul><li>Use of the long description tag </li></ul><ul><li>Enable enhanced image search in Google Webmaster Tools </li></ul>
  17. 33. <ul><li>The Fundamentals ------------------------------------------------- </li></ul><ul><li>Keyword Research ------------------------------------------------- </li></ul><ul><li>Content is King ------------------------------------------------- </li></ul><ul><li>On Page Factors ------------------------------------------------- </li></ul><ul><li>Link Building 101 </li></ul>
  18. 34. Link Building 101 If you want to be popular on the web, you have to get other people to link to you.
  19. 36. What makes a good link? <ul><li>Rich in anchor text </li></ul><ul><li>In text link </li></ul><ul><li>Relevant/authority site </li></ul><ul><li>Permanent link </li></ul>
  20. 37. What makes a bad link? <ul><li>Paid text link </li></ul><ul><li>Footer/site wide link </li></ul><ul><li>Spammy/irrelevant site </li></ul><ul><li>Too rich in anchor text </li></ul><ul><li>Reciprocal link </li></ul>
  21. 39. Want a high PageRank? If you want a high Google PageRank you better get those links.
  22. 40. How to Build Links <ul><li>Write good content </li></ul><ul><li>Create buzz in the blogosphere </li></ul><ul><li>Leverage social media sites </li></ul><ul><li>Leverage directories </li></ul><ul><li>Email website owners </li></ul>
  23. 42. Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .
  24. 43. Slides <ul><li>Have questions? Contact me. </li></ul><ul><li>Neil Patel </li></ul><ul><li>(562) 292-3834 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.quicksprout.com </li></ul>
  25. 44. Appendix <ul><li>tools.seobook.com/firefox/seo-for-firefox.html </li></ul><ul><li>siteexplorer.search.yahoo.com/ </li></ul><ul><li>google.com/webmasters/tools </li></ul><ul><li>mattcutts.com/blog/dashes-vs-underscores </li></ul>
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