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Transcript

  • 1. Beginner’s Guide to SEO Neil Patel QuickSprout
  • 2.
    • The Fundamentals
  • 3. The Fundamentals
    • Research, research, research
    • Content is king
    • Cleanliness is next to Godliness
    • Are you LinkedIn?
  • 4.  
  • 5.
    • The Fundamentals -------------------------------------------------
    • Keyword Research
  • 6. Keyword Research
    • Don’t be foolish! Just because a
    • keyword has high search volume , it
    • doesn’t mean it is a good keyword
    • to target.
  • 7.  
  • 8.  
  • 9.  
  • 10. Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.
  • 11.
    • The Fundamentals -------------------------------------------------
    • Keyword Research -------------------------------------------------
    • Content is King
  • 12. Content is King
    • Content helps search engines
    • determine what to rank a web
    • page for.
  • 13.  
  • 14.  
  • 15.  
  • 16. The Good Stuff
    • Evergreen content
    • Fresh content
    • How to guides, lists, and resourceful information
  • 17.  
  • 18.  
  • 19. Why not start a blog?
    • You can easily add content through a
    • blog, update it whenever you want,
    • and still get site wide search engine
    • love.
  • 20. The Bad Stuff
    • Irrelevant and duplicate content
    • can hurt your rankings. Stay away
    • from it.
  • 21.
    • The Fundamentals -------------------------------------------------
    • Keyword Research -------------------------------------------------
    • Content is King -------------------------------------------------
    • On Page Factors
  • 22. On Page Factors
    • Don’t forget the basics: headings,
    • meta tags, title tags, sitemaps,
    • domain name, URL structure,
    • site structure, and alt tags
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Ideal URL Structure
    • Keyword rich
    • No extraneous characters
    • The shorter the better
    • No underscores
    • Sub-domains over sub directories
  • 30. Ideal Site Structure
    • Cross linking within the content
    • Nofollow junk links
    • Keep pages under 100 links
    • Link to internal pages
  • 31.  
  • 32. Optimize Your Images!
    • Every image should have a unique alt tag
    • Use of the long description tag
    • Enable enhanced image search in Google Webmaster Tools
  • 33.
    • The Fundamentals -------------------------------------------------
    • Keyword Research -------------------------------------------------
    • Content is King -------------------------------------------------
    • On Page Factors -------------------------------------------------
    • Link Building 101
  • 34. Link Building 101 If you want to be popular on the web, you have to get other people to link to you.
  • 35.  
  • 36. What makes a good link?
    • Rich in anchor text
    • In text link
    • Relevant/authority site
    • Permanent link
  • 37. What makes a bad link?
    • Paid text link
    • Footer/site wide link
    • Spammy/irrelevant site
    • Too rich in anchor text
    • Reciprocal link
  • 38.  
  • 39. Want a high PageRank? If you want a high Google PageRank you better get those links.
  • 40. How to Build Links
    • Write good content
    • Create buzz in the blogosphere
    • Leverage social media sites
    • Leverage directories
    • Email website owners
  • 41.  
  • 42. Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .
  • 43. Slides
    • Have questions? Contact me.
    • Neil Patel
    • (562) 292-3834
    • [email_address]
    • www.quicksprout.com
  • 44. Appendix
    • tools.seobook.com/firefox/seo-for-firefox.html
    • siteexplorer.search.yahoo.com/
    • google.com/webmasters/tools
    • mattcutts.com/blog/dashes-vs-underscores