• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Neil Patel
 

Neil Patel

on

  • 1,094 views

 

Statistics

Views

Total Views
1,094
Views on SlideShare
1,094
Embed Views
0

Actions

Likes
1
Downloads
18
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Neil Patel Neil Patel Presentation Transcript

    • Beginner’s Guide to SEO Neil Patel QuickSprout
      • The Fundamentals
    • The Fundamentals
      • Research, research, research
      • Content is king
      • Cleanliness is next to Godliness
      • Are you LinkedIn?
    •  
      • The Fundamentals -------------------------------------------------
      • Keyword Research
    • Keyword Research
      • Don’t be foolish! Just because a
      • keyword has high search volume , it
      • doesn’t mean it is a good keyword
      • to target.
    •  
    •  
    •  
    • Low Hanging Fruit Find descriptive keywords with few competitors and high search volume.
      • The Fundamentals -------------------------------------------------
      • Keyword Research -------------------------------------------------
      • Content is King
    • Content is King
      • Content helps search engines
      • determine what to rank a web
      • page for.
    •  
    •  
    •  
    • The Good Stuff
      • Evergreen content
      • Fresh content
      • How to guides, lists, and resourceful information
    •  
    •  
    • Why not start a blog?
      • You can easily add content through a
      • blog, update it whenever you want,
      • and still get site wide search engine
      • love.
    • The Bad Stuff
      • Irrelevant and duplicate content
      • can hurt your rankings. Stay away
      • from it.
      • The Fundamentals -------------------------------------------------
      • Keyword Research -------------------------------------------------
      • Content is King -------------------------------------------------
      • On Page Factors
    • On Page Factors
      • Don’t forget the basics: headings,
      • meta tags, title tags, sitemaps,
      • domain name, URL structure,
      • site structure, and alt tags
    •  
    •  
    •  
    •  
    •  
    •  
    • Ideal URL Structure
      • Keyword rich
      • No extraneous characters
      • The shorter the better
      • No underscores
      • Sub-domains over sub directories
    • Ideal Site Structure
      • Cross linking within the content
      • Nofollow junk links
      • Keep pages under 100 links
      • Link to internal pages
    •  
    • Optimize Your Images!
      • Every image should have a unique alt tag
      • Use of the long description tag
      • Enable enhanced image search in Google Webmaster Tools
      • The Fundamentals -------------------------------------------------
      • Keyword Research -------------------------------------------------
      • Content is King -------------------------------------------------
      • On Page Factors -------------------------------------------------
      • Link Building 101
    • Link Building 101 If you want to be popular on the web, you have to get other people to link to you.
    •  
    • What makes a good link?
      • Rich in anchor text
      • In text link
      • Relevant/authority site
      • Permanent link
    • What makes a bad link?
      • Paid text link
      • Footer/site wide link
      • Spammy/irrelevant site
      • Too rich in anchor text
      • Reciprocal link
    •  
    • Want a high PageRank? If you want a high Google PageRank you better get those links.
    • How to Build Links
      • Write good content
      • Create buzz in the blogosphere
      • Leverage social media sites
      • Leverage directories
      • Email website owners
    •  
    • Don’t Lose Your Links If you want to move to a new domain or change the URL of a web page, make sure you do a 301 permanent redirect .
    • Slides
      • Have questions? Contact me.
      • Neil Patel
      • (562) 292-3834
      • [email_address]
      • www.quicksprout.com
    • Appendix
      • tools.seobook.com/firefox/seo-for-firefox.html
      • siteexplorer.search.yahoo.com/
      • google.com/webmasters/tools
      • mattcutts.com/blog/dashes-vs-underscores