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Transcript

  • 1. The 7 Ways to Get Traffic on the Web
  • 2. Search engines have the potential to drive millions of visitors a month.  Make sure your site is optimized for search engine traffic.
  • 3.
    • Establish SEO friendly architecture for the pages w/optimized URLs, Title Tags, and H1 Tags
    •     Track and Increase the # of in-bound links to your site
    • Track and Increase the # of pages your site has indexed: “site: nameofyoursite.com ”
    •  
    Helpful Resources about Search Engine Traffic: 68 Helpful SEO Tools
  • 4. The more sites that link to you, the more sustainable traffic you build over time. Make sure you maximize the potential for referring traffic.
  • 5.
    • Populate a target list of blogs in your vertical that could cover your product or content
    • Monitor a list of 15 comparable websites and track all their online press from major publications
    • Track all sites linking into you and link back to them whenever possible
    • Helpful Resources about for Getting Referral Traffic: 
    • Top Blogs List  (with email contacts)
  • 6. Digg, Reddit, StumbleUpon, Del.icio.us, Twitter and others are set up to help discover content on other sites and can be powerful sources for driving a significant amount of traffic.
  • 7.
    • Produce content appropriate for each community, each site has a different bias on what gets popularized
    • Track the number of friends you have in each community and have easy access to communicate with them (IM) 
    • Maximize Pageviews by featuring related content in key positions on landing pages users visit from social media
    Helpful Resources for Getting Social Media Traffic:  The Social Media Manual  and  Promoting Yourself on Twitter  (by  geekpreneur )
  • 8. Get other major sites to integrate some core functionality of your site into their own as a value add 
  • 9.
    • Get the list of the Alexa or Compete most popular sites on the web, and find all web properties that have a crossover with your site.
    • Widgets, Widgets, Widgets. 
    • Be creative and persistent .
    Helpful Resources for Getting Traffic from Partnerships: Web 2.0 Distribution Deals
  • 10.   On the web, Content is King. Find ways to integrate refreshing content into the pages people visit most on your site, and you’ve given them a reason to come back for more.
  • 11.
    • Track your most trafficked pages & add in refreshing content
    • Identify ways to automatically generate refreshing content without having to manually edit and input it
    • Adapt your site structure to add in refreshing content if that is not a component  
    Helpful Resources for Getting Traffic from Refreshing Content: How to Write Great Blog Content  from  Problogger
  • 12. The viral loop is the process of turning users into marketers and thus exponentially increasing your traffic via your user base . 
  • 13.
    • Promote a registration process, making sure to capture user emails 
    • Integrate awards, points, leaderboards, recognition, self-Promotion. 
    •  
    • Establish auto-emails that are triggered based on various user behavior
    Helpful Resources for Getting Traffic from the Viral Loop: The Viral Coefficient
  • 14. People come back to sites that solve a personal compelling need.  Most of the time, we’re either thinking about Money, Health, or Love (or some derivative)
  • 15. QUESTION: If you were the most popular site in your category, would it give someone a reason to come back to the site every day/every week?  
  • 16.