Instinctiv Media Labs Introductory Presentation

User Experience Lacking

Instinctiv Personalizes Your Music Experience Change the way users listen to music on your device with only one button

Instinctiv Shuffle Pay attention to user behavior Sophisticated technology hidden behind a simple button press 2-way learning process

Pay attention to user behavior

Sophisticated technology hidden behind a simple button press

2-way learning process

Skip Less. Play More. Instinctiv shuffle Random shuffle 61 Consecutive plays before skipping Instinctiv shuffle Random shuffle Percent of all playback Transforms shuffle from little-used feature into dominant mode of playback

Impressive User Adoption 10% of available market in one month #1 app on iPhone before introduction of closed system 99.4% user retention rate 2.5X as many users passed on firmware upgrade to keep shuffle application 61 Instinctiv increases device stickiness

10% of available market in one month

#1 app on iPhone before introduction of closed system

99.4% user retention rate

2.5X as many users passed on firmware upgrade to keep shuffle application

Global Reach The Instinctiv Shuffle is in 128 countries

Positive Press for Instinctiv Shuffle "I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl

Bottom Line: People love it

Software-Driven UI Helps Differentiate Devices What differentiates successful devices? Intelligent UI that improves the user experience Software-driven UI maximizes the value of each interaction T9 for keyboards Touch-sensitive clickwheels “ Pinch & drag” for touchscreens Song fingerprinting for radio Instinctiv for smart playback

T9 for keyboards

Touch-sensitive clickwheels

“ Pinch & drag” for touchscreens

Song fingerprinting for radio

Instinctiv for smart playback

Ongoing Projects to Extend Instinctiv Technology Music Shuffle Smart Radio Search IPTV Shuffle

Business Model Revenue model is software licensing Seeking mobile devices, carrier and appliance company partners Goal is to become standard feature for all music playback devices Developing consumer applications to validate technology and expand algorithm’s data library

Revenue model is software licensing

Seeking mobile devices, carrier and appliance company partners

Goal is to become standard feature for all music playback devices

Developing consumer applications to validate technology and expand algorithm’s data library

Questions Thank you! Justin Smithline [email_address] 607-280-3333