SLP San Diego on Using TwitterPresentation Transcript
:: introduction: RH :
:: IntroductionWhat we will cover today: 1) What is Twitter 2) What does Twitter do for you / business 3) SLP San Diego :: Goals 4) SLP San Diego :: Voice 5) The Incentive 6) Anatomy of a Tweet 7) SLP Twitter info 8) Search (overview)
What is Twitter? “Twitter is the best way to discover what’s new in your world.” Twitter is a real-time information network that connects you to the latest information about what you find interesting. Millions of people, organizations and businesses use it to discover and share information At the heart of Twitter are small bursts of information called Tweets that anyone can read, write and share. Each Tweet is 140 characters in length Twitter users subscribe to your messages by following your account Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.
What does Twitter do for businesses? Where do you find twitter: On the interwebs: http://twitter.com/ As a business you can use Twitter to quickly share information, gather market intelligence and insights and build relationships with people who care about your company Often there is already a conversation about your business happening on Twitter
SLP San Diego Goals Raise Awareness and excitement about SLP & SLP San Diego Connectedness and engagement with Internal fellows Connectedness with external entrepreneur community
Our Voice Awareness What the San Diego SLP Chapter is learning / doing Entrepreneur news, events (San Diego specific even better) Think about: What separates SLP from other entrepreneur communities
Your Incentive Self-branding Awareness SEO benefits Establish thought leadership $$
Twitter Glossary Twitter users have developed short-form syntax to make the most of 140 chars Fundamentals: Mention: Once you’ve signed up and chosen a Twitter username (handle name), you and others can mention an account in your Tweets by preceeding it with the @ symbol Eg: “Glad you came by our booth today @janesmith” Retweet: When you see a Tweet by another user that you want to share, click Retweet below it to your followers instantly. Message: If you want to privately Tweet to a particular user who’s already following you, start your Tweet with DM or D to direct-message them (or use that DM function) Eg: “ DM @joesmith256 if you have further questions please contact tech support, email@example.com, thanks!” Hashtag: Users often prepend # to words in their Tweets to categorize them for others Eg: “ Check out our new #sequencing instrument #MiSeq www.illumina.com/miseq” Think of hashtags as the theme of your Tweet. Users can click on a hashtag to see other similarly-themed tweets and find yours in search
Best Practices (in general) Build your following, reputation, and customer’s trust with these simple practices: 1) Share. Share data, photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest. 2) Listen. Regularly monitor the comments about your company, brand and products. 3) Ask. Ask questions of your followers to glean valuable insights and show that you are listening 4) Respond. Responding to compliments and feedback in real time. 5) Reward. Tweet updates about special offers and time-sensitive information 6) Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business 7) Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers 8) Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likeable tone from your business, but think about your voice as you Tweet.
Anatomy of a Tweet (General) “It looks a lot like a migraine. Those 140 characters? Packed with data.Handle name:• Drives audience to our source Another great session with @startlead. Heard from Tom Caldwell of @LonoCloud on #agile #scrum software development. #SLPSD http://bit.ly/SLPSD Hashtag: Call to Action: • To keep a trending topic going • Inbound link with analytics appended • Reach / Target a specific audience and bit.ly tracking • Informs about another related interest • Targets a second audience
SLP & SLP San Diego SLP Handle :: @startlead SLP hashtag :: #SLP SLP San Diego hashtag :: #SLPSD