*MOST IMPORTANT METRICS (5) *●Channel●CPI●CPPU●Channel capacity
*APPSTORE MARKETING●Organic●Word of mouth●SEO●Chart position●Viral channels●Press●Paid●Rewarded●Non rewarded●Featuring networks●Cross promo*
MonetizationCreate and launch a hit mobile game
*MONETIZATION PRINCIPLES●In freemium, a very small percent of people pay (under 5%)●Of these, a smaller % contribute a disproportionate amount of revenue●They are usually happy to spend more, not less●Do:●Segment●Uncap user spending potential●Provide ways to spend a LOT in a short amount of time*
*GAMES VS APPS●Apps: linear consumption*●Games: can be exponential consumption$spend“what youget”$spend“what youget”
*MONETIZATION DRIVERS●Sales●Limited editions●Endogenous value●Seasonal●Insurance●Aesthetics●Speed up time●Mating●Revenge●Tend and befriend etc*
Question *How would youuncap spending ina dating app?
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